fundamentals of garment designing and conceptual frame work for fashion designing

1. Chapter three
design events and
designers

2. 1. Paris Fashion Week
• Paris Fashion week is one of the most
famous fashion shows in the world
• takes place bi-annually during
February and September each year.
• Many fashion designers and notables
from around the globe gather in one of
the primary fashion capitals to
celebrate fashion.

3. 2. Berlin Fashion Week
• Berlin Fashion Week is a new event
which takes place at Brandenburg
Gate each year during the months of
January and July.
• The event was initiated in 2007 with
the purpose of showcasing and up
coming designer’s creations.
• The designers are bringing their
fashions to the Berlin capital in an
effort to get started on their way in
the highly competitive fashion
industry.

4. 3. New York Fashion Week
- The event is attended by some
of the biggest fashion names in
the industry including
 Ralph Lauren
 Calvin Klein
 Marc Jacobs
 Michael Kors
 Dianne von Furstenberg
 Tommy Hilfiger.

5. 4. British Fashion Council/Vogue Designer Fashion Fund
• The British Fashion Council (BFC) is
a non-profitable organisation in London
that organises fashion events which
showcase the top British designs by up
and coming fashion designers.
• The purpose of the events are to
collaborate and share knowledge,
resources that help to increase the
interest in the fashion industry of
Britain.
• The events are typically held during
January in London.

6. • Dubai Shopping Festival is an annual
fashion event held in Dubai, United Arab
Emirates from January to February each
year.
• The event was established in 1996 and has
rapidly grown into a primary fashion event
for buyers that seek luxurious fashions.
• Over the 30 day period, visitors have
access to the best fashion brands from
around the world with special deals and
promotions, in addition to attending a
variety of arts and cultural events.
5. Dubai Shopping Festival

7. 6.African fashion week
 presents over 250 international exhibitors from 25
countries.
 The largest exhibiting nations coming to Ethiopia include
 Turkey
 the United Arabic Emirates
 Tanzania
 Sri Lanka,
 Bangladesh
 India
 Italy, Germany and etc.
 Apparel fabrics, leather goods, fashion and
fashionable accessories will be the main items on
display.
 Companies confirmed their participation are
Almeda Textile, Else Textile, Maa Garment,
Velocity , Indochina Textile, Baykar Tekstil and
etc.

8. What is a fashion show
?

9. Definition of a fashion show:
 ‘‘A fashion show is a biannual presentation
of a new clothing collection on moving bodies
for an audience.’’
 A fashion show is an event put on by a
fashion designer to showcase their upcoming
line of clothing during Fashion Week.

10.  The runway is Parisian idea, forming in 19th-century
France, During this time in France, couture salons in Paris
hosted events to showcase certain fashions.
 As “fashion parades.” In the beginning of runway modeling,
only a small and select group of people were invited to the
show.
 In fact, photographers weren’t invited to fashion shows
until the late 1940s.
 The lack of photography evidence is one of the reasons
why we have little information about the origins of runway
modeling.
 In fashion, a runway, catwalk or ramp is a narrow,
usually flat platform that runs into an auditorium or
between sections of an outdoor seating area, used by
models to demonstrate clothing and accessories during
a fashion show.

11. Fashion show staging
 Stage:- is the plat form that the models
enter
 Runway:- is the long platform that
extends into the audience
T:- is additional staging, running
perpendicular to the runway

12.  The entrance to the runway is also very
important for a visually pleasing
presentations.
 This version makes room for one
entrance onto the stage in the centre

13. This design using the flats provides
two entrances onto the stage.
The two entrances give more space
for models to move around on either
side before they get to the main
runway.
This type of design also assists to
present logo or other designers in the
centre of the run way

14. Stage layout for a fashion show
• These are some possible shapes for the
stage.
• It will largely depend on your back stage
area and where the entrance to the
catwalk is.

15. Types of ‘fashion’show
presentations:
• Formal shows
• Department shows
• Designertrunk shows
• Informal modeling
Formal FashionShows:
Require a great deal of advanced planning:
o booking models & fittings
o arranging for a runway
o lighting, microphones, music, sound etc.
The length of the show is generally 30 minutes to one hour
Clothes are usually grouped according to colour, styling or other
visual criteria, while models & music are selected to
complement the set and mood.
TYPESOF FASHION SHOWS

16. TYPESOF FASHION SHOWS
Designer trunk shows:
• Prepared in cooperation with a single vendor and are a popular way of
selling expensive collections.
• in which vendors present merchandise directly to store
personnel or customers at a retail location or another venue
such as a hotel room.
• Invitations are sent to the best customers, the designer or
representative travels from store to store with the collection usually
shown on models in the designers collections department.

17. Department FashionShows:
These are of a much smaller scale and are produced In store to
generate immediate sales. Usually a platform is set up directly in the
storethat carriesthe clothes.
TYPESOF FASHION SHOWS

18. Informal Fashion Shows:
• A casual presentation of garments and accessories on models is
an informal fashion show.
• In this type of fashion show no theatrical elements such as
music, lighting or runway are used.
• while there are no special staging requirements for informal
fashion shows, props may be used to enhance the image of the
garments being featured.
• selling is simply left to the model who walks through the store
sales floor, manufacturers showroom, or restaurant.
• this type of fashion show requires very little preparation
compared to the production and formal runway shows.
TYPESOF FASHION SHOWS

19. EXHIBITIONS & DISPLAYS
 Definitionof Exhibition:
A public display, asof
 the work of artists or artisans
 the products of farms or factories
 the skills of performers
 objects of general interest an exposition
or large fair of extended duration, as a
world’s fair.
Also referredto asadisplay
, exhibit,
expo,exposition, fair
AFashionExhibition:
An exhibition, in the most general sense, is an organized
presentation and display of a selection items.

20. EXHIBITIONS & DISPLAYS
Reasons for Exhibits?
 Tell a story in an ordered sequence or fashion.
 Tell a story that can’t be told or illustrated on site.
 Allow visitors the freedom to pace themselves.
Reading assignment
Types of Exhibitions:
1) Interpretive - museums
2)Interactive - Art
3)Commercial – S h o p s, Tr a d e
Fairs

21. What is a Visual Merchandising
?

22.  Visual merchandising is the activity
and profession of developing the
floor plans and three-dimensional
displays in order to maximize sales.
 Both goods or services can be
displayed to highlight their features
and benefits.
 The purpose of such visual
merchandising is to attract, engage,
and motivate the customer towards
making a purchase.

25. Elements of Effective Visual Merchandising
• Balance: Asymmetrical and symmetrical balance with
the display.
• Size of Objects: Place the largest object into display
first.
• Color: Helps set mood and feelings.
• Focal Point: Where product and background come together.
• Lighting: Should consider the focal point, if possible.
• Simplicity: Less is more to know when to stop and don’t add too
many items.

26. What is a fashion window Display ?

27. Definition
• Is a grouping of merchandises in a retail establishments store front
area
• Are unique sites of meaning , that combine advertising and art work in
three dimensional space.
• In some extent it seems like visual merchandising.

30. Fashionwindowdisplays
Key features:
 story telling
 conceptual approach, relays designers or brands messageto
viewers
 setup and placement is crucial
Tips for effective window displays
1) Don't overdo it
2) Make the merchandise the focal point
3) Emphasize products with good lighting
4) Be creative & innovative
5) Tell astory
6) Stick to atheme
7) Maintain aclear vision
8) Ensure there is evenness & balance

31. Accessorywindowdisplays

32. Clothing
windowdisplays

33. Itemsusedin exhibitons & displays.
Exhibitions, Tradefairs or Expos
- Portable tables, chairs
- Banners & display boards
- Stands
- TV , LCD screens, monitors or other technical items
- Lighting
- Backdrops - drapes, picturesetc
- Products
SHOPDISPLAYSWINDOWS&VISUAL

34. Review of designers
profile

35. • Valentino (Garavani), who uses only his first
name professionally, was born in Voghera,
Italy, in 1932.
• known for garments in his trademark
“Valentino red”.
• In 1969 he opened his first ready-to-wear
shop in Milan.
• He opened stores in New York City and
Rome the following year.
Some of the Italian fashion
designers
Valentino garavani

38. Donatella Versace & Gianni Versace
Versace, started in 1978 by Gianni
Versace, became a very successful
women's wear business, and the
company added men's wear in 1979.
Since Gianni's death in Miami in
1997, his sister Donatella heads the
design team and brother Santo runs
the business.

40.  Is an Italian fashion designer and inventor.
 He is known for exotic prints and for creating
the sand-blasted look for jeans.
 He is also the founder of the high-end Italian
fashion house which sells luxury
clothing, perfume and leather accessories
 Labels----Roberto Cavalli, just cavalli,
Roberto Cavalli Junior, Roberto Cavalli
Perfums, Roberto Cavalli Home
Roberto Cavalli

42. Giorgio Armani
Is an Italian fashion designer, particularly noted for his
menswear.
He is known today for his clean, tailored lines.
He formed his company, Armani, in 1975, and by 2001 was
acclaimed as the most successful designer that Italy has
produced.
 labels ---- Giorgio Armani, Emporio Armani, Armani
Exchange, Armani Junior

46. Dolce & Gabbana
• Domenico Dolce and Stefano Gabbana began
working together in 1982.
• Dolce learned his craft working in his family's
clothing factory in Sicily.
• Gabbana studied graphics in design school.
• They Meet in 1980 while working for another
designer.
• In 1985, they presented their first women's
collection under the Dolce & Gabbana label and
have since added men's wear, knitwear, lingerie,
and swimwear.

48. Christian Dior
• Christian Dior was a French fashion designer
whose post–World War II creations were wildly
popular, and whose legacy continues to influence
the fashion industry.
• Each of Dior's collections evoke sensuality
through their intricate embroidery and
signature motifs.
Some of the French fashion designers

50.  Was a French fashion designer, regarded as
one of the greatest names in fashion history.
 Is a French luxury fashion house founded by
Yves Saint Laurent and his partner.
French fashion designer noted for his
popularization of women's trousers for all
occasions.
He brought turtlenecks and camouflage into
vogue.
Yves saint Laurent

52. Was a French fashion designer and businesswoman.
She was the founder and namesake of
the Chanel brand.
Along with Paul Poiret, Chanel was credited in the
post-World War I era with liberating women from
the constraints of the "corseted silhouette"
she popularized a sporty, casual chic as the
feminine standard of style.
Coco Chanel

54. Louis Vuitton
 Is a house founded in 1854 by Louis
Vuitton.
 The label's LV monogram appears on
most of its products, ranging
from luxury trunks and leather goods to
ready-to-wear, shoes, watches, jewelry,
accessories, sunglasses.
LV bags are waterproof and fireproof.
Canvas is used for waterproofing and PVC
is used to fireproof the bags.

56. Pierre Cardin
- Is a French fashion designer
known for his avant-garde style.
- He advanced into unisex fashions.

59. Ralph Lauren
- Ralph Lauren is an American clothing designer
best known for his sportswear line Polo Ralph
Lauren,
- Ralph Lauren clothing became so popular due to
the "lifestyle" aspect of it.
- The brand exudes a luxury image and is very
high quality. They also offer different lines as
to cover multiple levels of style and price points.
American fashion designers

61. Tom Ford
- Tom Ford is a visionary regarding pushing fashion
forward and creating something beautiful and unique.
- He maintains a very focused sense of design and is known
for the small details.
- He works for Gucci, YSL as a creative director and as
a movie director and costume designer.
- Tom Ford had long expressed an interest in film making.

63. Other well-known fashion designers
• Donna karan
• Marc Jacobs
• Vera Wang
• Calvin Klein
• Alexander McQueen
• Elsa Schiaparelli
• Hubert de Givenchy
• Karl Lagerfeld
• Miuccia Prada and others

64. Thank You!

65. Quiz out of 10%
1. What is haute couture clothing and explain about it’s
difference from normal clothes.
2. List and discuss fashion terms
3. What is fashion marketing.
4. Define silhouette and list 3 kinds of it
5. What is the difference between knock off and ready to wear