1.
Facebook
Advertising

2.
Thank You

3.
@geekdom
@wpengine
@Focus4Marketing
#FacebookAds

4.
4

5.
Who Am I?
Rod Greensage
▸ Founder of Focus4Marketing
▸ Was An IT Support Person For COSA
▸ Took Business Interest In Social Media
For My Business
▸ Liked Online Marketing So Much Changed
Careers

6.
Objectives:
● What Are Facebook Ads?
● Difference in Boost, Promote
Posts, & Regular Ads
● What is Facebook Local
awareness
● What makes a Good Ad
● Show the laser targeting
● Questions

7.
A FEW FACEBOOK STATISTICS
1. 30 million businesses now have a Facebook Fan Page.
2. 19 million businesses have optimized their Fan Page for mobile.
3. 1.5 million businesses now spend money on Facebook ads.
4. 399 million Facebook users only use Facebook on mobile each
month.
5. 829 million people use Facebook on a daily basis, an increase from
802 million last quarter.

8.
Additional Things To Know
▸ Technically, you could reach every single Facebook user – around 860
million active users.
▸ Best targeting advertisement today, hands down. Granular targeting. I.E.
Trying to reach 43 year old single male, Star Trek fans who live in Chandler,
Arizona and love Diet Coke? Easy.
▸ Reach all of your Facebook fans. Your posts will organically reach only
around 16% of fans on average, so this ensures maximum visibility.
▸ Advertise your website, your fan page, your app, your content or your
event. So whether it’s traffic, leads, fans or engagement you are after,
Facebook Ads have got you covered.
▸ These ads can be incredibly cheap (depending on your industry and
campaign), dropping to as little as a few cents per click for “Page Post Like
Story” ads.

9.
“Facebook ads are paid messages
from businesses that are written in
their voice and help reach the
people who matter most to them.”
“Advertisers create campaigns
that have specific goals, which we
call advertising objectives, and
they create ads within those
campaigns to help them reach
those objectives.”
What Are Facebook
Ads?

10.
Placement Of An Ad

11.
Placement Of Ads
On a mobile phone, an ad shows up on a large majority of the screen
On a desktop/laptop devices, you can choose to have an show up in the right hand or
center (Newsfeeds)

12.
News Feed mobile

13.
News Feed desktop

14.
Right-hand side on Facebook

15.
Right-hand side on Facebook - Timeline

16.
News Feed mobile

17.
News Feed desktop

18.
Right column on Facebook
1200 x 628 pixels

19.
Examples Of How Ads Are Related To Your Profile

20.
Some Listed Goals For Facebook

21.
Choose your advertising objective
Clicks to Website: Get people to visit your website.
Website Conversions: Promote specific conversions for your website.
Page Post Engagement: Promote your Page posts.
Page Likes: Get Page likes to grow your audience and build your brand.
App Installs: Get people to install your mobile or desktop app.
App Engagement: Get people to use your desktop app.
Offer Claims: Create offers for people to redeem in your store.
Event Responses: Increase attendance at your event.
Video Views: Create ads that get more people to view a video.

22.
Boost, Promote, & Regular Ads

23.
Why Boost Or Promote A Post?
● The way Facebook uses their internal algorithms, it has decreased the
reach that your organic (Non paid) postings are shown in your
community news feeds.
● For your posting reach to go further you may want to consider at the
very least a boost. Or promoting postings, or regular Facebook Ads.
● You don’t need to pay for every post—just choose the best ones.
● Realize that boosting has limitations. Look at this next slide

24.
Example of Boosting

25.
When & what to boost/Promote

26.
When & what to boost/Promote
First of don’t boost/promote every post.
Only promote your own content. Doesn’t make sense to send them
to someone else's website.
Pick content that’s helpful for your audience
Promote content that gets your fans on your email list.
Ultimate goal may should also be to drive them to your website.
When you boost a post, the ad results show up in your Facebook
Ads Manager. From there you can monitor the ad, run more detailed
reports and watch the performance

27.
Facebook Local Awareness

28.
What is Facebook Local Awareness?
● Ideally for business with an actual physical
address.
● Way to showcase your business in a particular zip
code and a specific radius from the zip code.
● Those living or traveling into your area can be
targeted when they’re near your business, whether
that means walking distance or a few miles.
● Spend less money by reaching more people in
your area per dollar than with any other kind of
advertising, including,TV/Radio, newspaper or
direct mail.

29.
Other Benefits Of Facebook Local Awareness?
● The ability to give directions to your location right
from their phone.
● Have people call you right on their phones
● Promoting an event, a sale, a grand opening, or
just everyday business is a great way to appeal to
those in the area.

30.
Components Of A Good Facebook
Ad

31.
Example Items Of a Good Ad:
A very simple question that causes the
viewer to say yes or no (Cut and dry)
Next, you should outline the reason why
they should continue to view this Ad.
Why should they take time away from
Facebook to view this?
Landing Page has to be a solid page that
is easy to view, understand, and navigate
to the conversion goals
Worse thing is to make a page that is
complicated and causes the viewer to
click away

32.
Example Items Of a Good Ad:
A very simple question that causes the
viewer to say yes or no (Cut and dry)
Next, you should outline the reason why
they should continue to view this Ad.
Why should they take time away from
Facebook to view this?
Landing Page has to be a solid page that
is easy to view, understand, and navigate
to the conversion goals
Worse thing is to make a page that is
complicated and causes the viewer to
click away

33.
Example Items Of a Good Ad:
A very simple question that causes the
viewer to say yes or no (Cut and dry)
Next, you should outline the reason why
they should continue to view this Ad.
Why should they take time away from
Facebook to view this?
Landing Page has to be a solid page that
is easy to view, understand, and navigate
to the conversion goals
Worse thing is to make a page that is
complicated and causes the viewer to
click away

34.
Landing Page Example

35.
Landing Page Example

36.
Laser Targeting Capabilities

37.
Potential Reach (Get
more specific as
necessary)

38.
Audience Interests Examples

39.
Go over the Facebook Ads Metrics
Reviewing Your
Business Metrics
Are Important To
Measuring Your
Success
This helps us review
the goals discussed
& actions necessary.

40.
Let’s take a look at some ways
to engage with Ads:

41.
Engagement Ideas:
Events

42.
Engagement Ideas:
Pose a problem question to encourage discussion

43.
Social Media Engagement Ideas:
Give An Expert Tip

44.
Social Media Engagement Ideas:
Caption This!

45.
Social Media Engagement Ideas:
Give A Prediction

46.
Social Media Engagement Ideas:
Inspirational Quotes

47.
Social Media Engagement Ideas:
Post something personal about you

48.
Social Media Engagement Ideas:
Create A Poll

49.
How to Increase Engagement
▸Ask questions.
▸Share valuable
contents.
▸Share positive quotas.
▸Use call to actions.
▸Use 80 characters or
less texts.
▸Make Use of Facebook
check-in.
▸Share videos.
Create polls & surveys.
Photo Caption.
Event Reminders.
Seasonal/Holiday Updates.
Share current industry news.
Change cover photo often
Use #

50.
Free Contest Giveaway
Free 60 minute session:
▸ Help with your social media
pages.
▸ Give you tips about
Facebook Ads.
▸ Give you more engagement
tips.
▸ Online Marketing
campaigns that utilizes
these strategies and so
much more.
Go to Focus4Marketing.com and use the
pop-up box and sign up to win.

51.
THANKS!
Any questions?
www.Focus4Marketing.com
You can find me at rod@focus4marketing,
@focus4marketing, or
Facebook.com/Focus4Marketing