1. Translation,
Localization & Globalization
Zhu Xianchao
Lan-bridge Group
April 16, 2011

2. Translation
 Purpose
–Communication
–Understanding
–A traditional word since thousands years
ago.

3. Localization
 Why localization
–“入乡随俗”
–When in Rome do as Romans do

4. Localization
 What is localization
–Do you like hot pot?
–Are you localized, the food, the weather,
the people here, etc?
–More than translation, not only language
issues, but also physical, cultural,
technical related.
–It is a new word.

5. Localization-examples
 Food: McDonalds
– Adapted to different markets
 Automotive: Audi A6 L Vs. Audi A6
– Cultural background
 Time-zone & Measurement
– Beijing Time vs. London Time,
– km vs. mile, kg vs. pound
– Technical related

6. An In-depth Example - McDonalds
CHINA

7. An In-depth Example - McDonalds
INDIA

8. An In-depth Example - McDonalds
ARABIA

9. Globalization
 Why globalization,
–It is a small world
–It is a world standing on the internet

10. Globalization
 What is globalization,
–“走出去”
–Going abroad, going international
–It is a old word, since thousands years
ago, the Netherlands, Great Britain,
Spain, and the Americans.
–It is also a new word,

11. 50 years ' time-span
 1978-2000
– China and the rest of the world
– Import more technology and ideas
– Localized into China, one-direction
 2000-2010
– Two-way, two-direction
 2010-2020, 2030, now China
– Multi-way, multi-direction, the rest of the world.

12. HSBC
?

13. HSBC

18. Localization & Globalization
two words,
one meaning

19. Translation
is the Language-bridge for
Localization & Globalization