Digital Marketing Strategy

1. Digital Marketing Strategy
ADV 420
Zhenyu Zou

2. Company’s Background
Toyota Motor Corporation is a Japanese
automotive manufacturer headquartered
in Toyota, Aichi, Japan.
The company was founded by Kiichiro
Toyoda in 1937.

3. Toyota Slogans
For United States:
You asked for it, You got it! (1975–1979)
Oh What a feeling! (1979–1985)
Who could ask for anything more? (1985–1989)
I love what you do for me (1989–1997)
Everyday (1997–2001)
Get The Feeling (2001–2004)
Moving Forward (2004–2012)
Let's Go Places (2012–present)

4. Social Media

5. Social Media Stratergy
What can we learn from Toyota’s Social Media Marketing
Strategy ?
1. Produce short branded-videos
2. Perform social media monitoring
3. Use Pinterest to improve brand appeal

6. Market Segmentation
Demographic Segmentation
Psychographic Segmentation

7. Market Planning
Toyota has adopted three basic rudiments to develop an effective and efficient market planning and those three elements are:
Green
Safety
low operating cost

8. Toyota Global Vision
Toyota will lead the way to the future of mobility,
enriching lives around the world with the safest
and most responsible ways of moving people.

9. Conclusion

10. THANK YOU
More information please visit https://www.toyota.com/