1.
content driven performance

2.
Increase revenue of existing inventory with a better
performing ad unit. Certification is easy.
Increase qualified leads and gain valuable insights
on your customers. Direct Response our specialty.
Deliver performance to your clients.
CLICK HERE FOR LIVE DEMO

3.
Product engagment, Traffic, Leadgen
STRATEGY
Menu design with same look/feel as web site.
Created 2-level menu format. Incorporated
graphics to add visual interest and ―locate dealer‖
search functionality.
Improved CTR, deeper clicks
• 16.97% menu unfurls (opens)
• 5.35% CTR on unfurls
• .91% CTR overall (3X improvement)

4.
We are a Navigation Menu that quickly and easily overlays any existing
ad format and lets the customer decide where they want to
go…Increased, qualified click-through and conversion rates via higher
engagements and deeper customer insights. Instant, universal updates
that works across all platforms, networks, and RTB Ad Networks as
well mobile and tablet environments. CLICK HERE FOR LIVE DEMO.

5.
Proof that Linkstorm Works
Linkstorm vs non-Linkstorm – rigorous A/B tests
(same websites, same placements on page, same times of day)
339%
CLICK-THROUGH RATE
NON-LINKSTORM
500%
358%
DIFFERENTIAL
525%
268% 192%
214%

6.
We Drive High Performance Marketing
Certified by DSPs Turn, MediaMath,
AppNexus on the demand side as well as
Google AdX, Yahoo, Right, Xaxis, Pubmatic, Casale
Media, IPG/Cadreon, Omnicom/Accuen.
Direct Response Advertising, User Acquisition,
AdTraffic Generation, AdServing, Content Linking

7.
www.linkstorm.net

8.
A Simple Rollover Activates the Standard IAB
Menu and Our Engine Expandable Ad Unit
Click Here for Live Example

9.
Microsite Functionality
In an IAB Compliant Ad Unit

10.
We work seamlessly with brands, media agencies, AdNetworks and AdXchanges
to create and deliver both consumer and enterprise brand engagement. All our
units are built to strict IAB guidelines and are certified across multiple RTB’s,
DSP’s and PUB’s with proven performance across multiple B2C & B2B verticals.

11.
Set Target Audience & Objective Create Ads and Audience Models
Define consumer types, creative Campaign-specific audience models
assets and campaign objectives. and data-driven designer segments
Build Strategy around both based on each clients/brands goals.
performance and engagement.
Deliver Ad Impressions Track Actions & Optimize in flight
Launch campaign ads & optimize Launch campaign ads & optimize
delivery to improve the incremental delivery to improve the incremental lift
lifts. Akamai on our backend. in desired metrics in real-time.
Analytic Insights & RT Reporting Optimizable Conversion Events
Track and analyze user’s actions and Adapt models to focus on user
engagment via the ad unit. Real-time segments with highest lift regarding
performance tracking with efficiency contextual strategy. Video, direct
and scale. response and leadgen.
www.linkstorm.net

12.
The company’s patented IP and delivery system significantly
improves a brand’s ability to leverage/engage users with
relevant display ads, content delivery and social streams.
Click Here for Live Demo

13.
MRM asked DoubleClick to ―copy‖ a Linkstorm Chevy ad
DoubleClick produced an expandable with all the same links,
but all in a single expanded footprint. (Our Technology
enables a consumer feels like they’re progressing down a
path of their own choosing.)
Linkstorm outperformed DoubleClick 8-to-1 at the first
level of choices (the various car models), with 32% of all
clicks being on a specific car model vs. 4% for DC
Linkstorm outperformed DoubleClick 25-to-1 at the
second level of choices (model-specific links to Fuel
Efficiency, Safety Record, Warranty Info, Locate a Dealer,
etc.), with 25% of the clicks vs 1.3% for DC
Overall, 80% of all Linkstorm clicks were clicks on the
menu itself – i.e., the deeper, more self-qualified, better-
converting clicks – versus 5% for DC

14.
Client Portfolio
Travel / Hospitality Financial Technology / B2B Automotive DR / Education
Telecom
Telecom Consumer Electronics
Retail
Entertainment / Pub
Pharma / CPG

15.
Linkstorm is a turnkey digital advertising delivery
platform for brands to engage consumers through
online display ads and targeted content delivery. We
combine proprietary & patented banner and serving
technology with the experience of running a highly efficient
network.

16.
Do Linkstorm ads perform better than other ad formats?
Yes. We have many case studies that demonstrate the performance benefits of Linkstorm.
See a sampling in our Client Results section.
What is involved in setting up a Linkstorm ad?
Linkstorm ads are easy and fast to set up. No other advertising vehicle can to turn your marketing
strategy into action this quickly! Linkstorm menus can be constructed in direct correlation to your
marketing goals. For example, you can organize the navigation paths according to customer
segmentation, stages of the purchase cycle, or your own product categories. You can either tell
Linkstorm what the menu should be and we'll implement it, or to make it even easier to get started,
we'll often draft a first cut of a menu that you can react to. After a couple of review passes, you're
done. Then we (or you) design banners with appropriate call-to-action to entice your customers to
engage with the menus — and we're ready to go.
For a high-level view of our complete 4-step process, click here.
If you are a Publisher, click here to learn about our publisher certification
What analytics are available?
Linkstorm offers a whole new set of analytics that allow advertisers to better understand how users interact
with their banner ads. Click here to learn more about our unique analytics platform. Note that the combination
of Linkstorm's actionable reporting, and the fact that Linkstorm menus can be centrally updated on the fly
without re-mastering and re-serving the ad, implies a quantum leap in performance and tuning.

17.
Is there more to Linkstorm than a new ad display technology?
Linkstorm can be thought of as a new ad format, but it is really a way of enhancing traditional ad units with
navigational menus triggered by a roll-over. The menus contain highly-targeted links leading customers
directly to the destinations most relevant to their needs. By separating the banner ad from its navigation we
offer customers multiple deep links via menus untethered by the size constraints of the underlying creative.
The result is improved brand experience and ad effectiveness as customers find what they need faster,
regardless of the size and type of banner.
Can Linkstorm compliment both static and rich media banner ads?
Absolutely! Linkstorm provides a cost-effective layer of interactivity to both static and rich media assets.
Linkstorm menus are not constrained to the size or behavior of the banner. You can now offer rich, dynamic
experiences via banners of any size, even text links. If you already have a rich media asset, such as an
expanding ad or a video, Linkstorm can be layered on top to provide links to product information, offers, and
other destinations that truly meet the needs of your customers and drive click-throughs and conversions.
Do Linkstorm Units overlay page content?
Yes — Linkstorm cascading menus overlay both the banner and the underlying page. It intelligently adjusts its
position to always display within the visible area of the browser. The menu is unfurled by rolling over a
banner, a graphic or text link. The menu collapses by rolling the mouse off the menu. Linkstorms allow
customers of all browser and screen sizes to experience the expanded content as intended, in-view, and
without risk of being partially obscured by browser edges. For publishers, this is an effective use of real
estate as it can be integrated into any page layout, even if intended for non-expanding banners. A further
benefit to publishers is that no matter how deeply a user clicks into the advertiser's site via the Linkstorm
menu, the user is always just one click back to the publisher's page.

18.
Can Linkstorm Ads be served and tracked through a 3rd party Ad Server?
Yes. Linkstorm ads can be served via popular third party ad servers including Atlas, Atlas Rich Media, Dart
(DFA), Falk, etc. — or we can serve them directly. All your traditional performance metrics are available in
both cases, and Linkstorm can provide additional reporting on metrics that are proprietary to our platform.
Click Here to learn more about our our Ad Serving and Publisher Network Certifications.
Can Linkstorm compliment both static and rich media banner ads?
Absolutely! Linkstorm provides a cost-effective layer of interactivity to both static and rich media assets.
Linkstorm menus are not constrained to the size or behavior of the banner. You can now offer rich, dynamic
experiences via banners of any size, even text links. If you already have a rich media asset, such as an
expanding ad or a video, Linkstorm can be layered on top to provide links to product information, offers, and
other destinations that truly meet the needs of your customers and drive click-throughs and conversions.
Do Linkstorm Units overlay page content?
Yes — Linkstorm cascading menus overlay both the banner and the underlying page. It intelligently adjusts its
position to always display within the visible area of the browser. The menu is unfurled by rolling over a
banner, a graphic or text link. The menu collapses by rolling the mouse off the menu. Linkstorms allow
customers of all browser and screen sizes to experience the expanded content as intended, in-view, and
without risk of being partially obscured by browser edges. For publishers, this is an effective use of real
estate as it can be integrated into any page layout, even if intended for non-expanding banners. A further
benefit to publishers is that no matter how deeply a user clicks into the advertiser's site via the Linkstorm
menu, the user is always just one click back to the publisher's page.

19.
Thank You
David Sidman Bryan Feinberg
CEO/Founder CIO/Partnerships
+1-212-792-1847 +1-551-574-2169
dsidman@linkstorm.net bfeinberg@linkstorm.net