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Nokia at Monetising Mobile
- 1. NFC Nokia UK Rupert EnglanderHead of Services, Nokia UK&I
- 2. What is NFC? Wireless connectivity technology that enables simple and secure communication between compatible devices Close proximity communication operating at a distance of 0-4 cm Transmits data up to 424 Kbits/sec Delivers an easy,intuitiveandfunconsumer experience 2 Company Confidential. ©2010 Nokia
- 3. Key NFC experiences What can it be used for? Sharing Service Initiation Transfer content between any two NFC devices Start a service or an application Reader/writer mode Peer to peer mode Secure NFC Pairing Connect easily with other NFC devices Mobile device is a credit card and travel card Reader mode Card emulation mode 3 Company Confidential. ©2010 Nokia
- 4. We are on the crest of a massive growth surge in NFC enabled devices Nokia has led NFC device rollout but other manufacturers are ramping up efforts. We have created a services wrap to support the NFC devices
- 5. Why Open NFC? The secure NFC marketplace is currently consumed by political posturing involving banks, mobile operators, retailers and manufacturers. In addition, the significant investment required for Secure NFC means that secure NFC propositions are certainly 12-18-24 months away from fruition until this positioning and investment can be resolved. (A very recent KMPG report indeed stated their belief that this timescale was more likely to be 2-4 years.) We believe that Open NFC standards that exist today allow for a rich and compelling consumer experience, whilst offering brands new revenue opportunities, even using Open NFC.
- 8. Consumer Proposition Use your NFC-enabled device to easily : Check in on Facebook Check in on Foursquare Like on Facebook Follow on Twitter Donate to a JustTextGiving campaign Call a number Send a text message Go to any website / url (i.e. Property details) simply “Tap & hold” your phone against a sign Powered by
- 9. Customer Journey Confirm Request Now following Tap & Hold This works TODAY with NO modification or extra software required
- 11. Brand owned anonomised statistical information and analysis of NFC campaigns
- 12. “Cloud” based management of URL based tags allowing flexible redirection of in-situ tags
- 13. Affiliate program to allow companies / individuals to add NFC to their product / service offeringPowered by
- 16. Website : URL Management
- 17. Website : Affiliate Scheme
- 18. Early Results & Case Study
- 19. Online Pickup & reporting Commissioned but independent review of NFC-Hub by CCS Insights Pocket-Lint Website of the day 29/06/11 NFC World Report 22/07/2011 The Register : Report on 25/07/2011
- 20. Case Study - London – the worlds most visited capital “Have to say that making more use of NFC other than for mobile payments has got to be a step in the right direction” – Phones Review, August 2011. “Good to see Nokia take the responsibility to help seed the NFC market” – Industry Analysts feedback, August 2011 “Nokia has been quite the champion of NFC, recently bringing the technology to UK museums” – TechRadar.com – 31st August “The new tags are a nice step from Nokia to get businesses started with NFC-enabled checkins and other actions” – About Foursquare - July 2011
- 21. Summary There is an immediate market opportunity for fun, innovative consumer NFC propositions targeted at consumers who own devices which come with NFC Partnerships will help drive visibility and comms around NFC and start the consumer education process as well as word of mouth Open NFC allows brands, businesses and individuals to drive revenue growth opportunities TODAY The toolkit approach will also allow all manner of flexible idea generation and creativity around NFC
Hinweis der Redaktion
- ***Slide is animated On Clicks, please view in Slide Show mode***NFC communication is enabled by bringing two NFC-compatible devices within a few centimeters of one another. A simple wave or tap can establish an NFC connection, which is then compatible with other known wireless technologies such as Bluetooth or Wi-FiGlobal trends in social networking, content discovery and browsing on the move, lends itself to using NFC devices. It brings in an element of convenience in the daily activities of a person.New developments and consumer awareness of contactless transactions such as in payment and ticketing is also providing the right cultural shift for the adoption and need for NFC in a mobile device.note: NFC specs say 10cm as max operating dist, but typically 0-4cm. and greatly affected by device and target being communicated with. This also ensures that your device will only communicate with the target when you initiate the contact.Close Proximity: NFC is an enabler for other wireless bearer types. In most pairing & sharing use cases NFC is used as an enabler for Bluetooth.