A data-driven look at the IT decision maker audience; and how data can be used to inform content marketing and digital strategy.

1. 2019 AUDIENCE ANALYSIS
IT DECISION MAKERS
7.6K self-identified IT Decision Makers
(i.e. Head of IT, VP of IT)
Date Range: 1/1/2019 to 6/30/2019

2. AUDIENCE ANALYSIS: IT DECISION MAKERS
Segment Profile
Based on real audience data of 7K ITDMs
Jason Bourne
Head of Engineering. Working in Java, .NET,
DevOps, et al. Playing in Python.
39% live in the United States
77% are male
29% are between 25-34 years
Technology Brand Affinities
Which brands do ITDMs admire and really care about?
Interests
What are ITDMs top interests
Geography
Location distribution
of ITDM audience
Influencers
Who influences the ITDM audience
Platforms
& Media
Technology &
Computing
66.9%
8.26%
Business &
Management
47.68%
6.1%
Science
31.43%
12%
Travel
28.7%
7.5%
ITDM Gen Pop.
Software
Amazon Web
Services
90x
Google AI
55x
Dropbox
16x
MongoDB
100x
Microsoft
Azure
60x
Ubuntu
98x
Github
95x
Medium
48x
Forbes
11x
HBR
75x
Bloomberg
32x
LinkedIn
10x
Senior Editor at
The Verge
Tom Warren
Crypto
journalist
Laura Shin
Forbes
Contributor
Gil Press
Principal Analyst
Futurum
Daniel Newman
CEO & Chief
Analyst
Hyoun Park
Constellation &
ZDNet
Dion Hinchcliffe
Editor-in-Chief,
Tech Trends
Alice Bonasio
Business
Advisor
Antonio Grasso
Data Scientist
Booz Allen
Kirk Borne
Forensic Analyst,
@sansforensics
Sarah Edwards
Writer, speaker,
entrepreneur
Laurie Ruettimann
Consultant,
PwC
Mike Quindazzi
ZENOINSIGHTS
N=7.6K

3. AUDIENCE ANALYSIS: IT DECISION MAKERS
Topical Analysis – What’s top of mind for ITMDs?
NLP
Cognitive
Deep
LearningStats
Predictive Neural
Data
ScienceRisk
VulnerabilityInfosec
IoT
Security
Threat
Intelligence
DDoS
Cloud
Office
365
Data
Science
Insights
Hadoop
Algorithms
Analytics
BI
IoT
Devices
Security5G
RPA
APIEncryptionPython
CryptoAI
Cryptology
Smart
Contract
Private
key
AI/MLSECURITY DATA & ANALYTICSIoT/AUTOMATION
Intelligent
Automatio
n
BLOCKCHAIN
ZENOINSIGHTS
Tech
Media Consumption - Where do ITDMs get their news?
AI/ML
DataScience
Central
Forbes
Towards
DataScience
NY
Times
MITTech
Review
TheVerge
2K
1.6K
912
458
329 298
Security
Dark
Reading
HelpNet
Security
TechCrunch
Forbes
ZDNet
W
IRED
1.3K
587
268 266
206
171
Data & Analytics
DataScience
CentralTowardsData
Science
Forbes
TechRepublic
HBR
VentureBeat
1.6K
911
591
349
182 180
Blockchain
Coin
Telegraph
CoinDesk
Forbes
TheNextW
eb
Bloomberg
TechCrunch
932
921
654
321
298 281
IoT/Automation
Forbes
IoTforAll
TheVerge
ZDNet
TechCrunch
Engadget
1.3K
1.1K
828
612 599
234
N=7.6K