Google tv powerpoint

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Zach Engel

Technologie Business

Smart TV
O Television + Internet
O Computers and network
storage devices
O Internet based services

Development
O Google I/O conference
O Fall 2010 = Release
O Google 2.0 w/ Android 3.1
OS

Features
O Android OS
O Android market
O Apps
O Chrome browser
O HBO and CNBC

What else does Google TV
Serve as?
O Favorite Games
O Customize home screen

Hardware
O Sony HD TV
O Blu-ray player
O Logitech Set-top box

Remote Hardware
O Wireless QWERTY
keyboard
O Android and Apple
Smartphones

Controversies
O NBC, ABC, CBS, Hulu
Blocked Google TV
O Dish Network embraces

Competitors
O Roku, Boxee and Apple
hardware
O Hillcrest Labs released Kylo
browser

Consumer Reviews
O Bad Reviews
O Hyped up
O Possible success

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Every year $70 billion is spent on the ads alone in US and 4 billion users world wide. Google TV integrates the traditional TV and Internet for a seamless user experience. With ever increasing user generated video content on the internet, Google TV would like to capture the ad $ by marrying the TV an Internet. In October 2010 Google inters the market via hardware vendors Logitech and Sony. Soon enough, customers are thrilled about the capabilities and at the same time they are confused thinking where does the Google TV fit into their current home entertainment. In this market research and presentation, we will focus on the various aspects where Google, Logitech and Sony would have done better to segment and position the Google TV.

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Google tv powerpoint

1. Brendan Sweeney and Zach Engel

2. Smart TV O Television + Internet O Computers and network storage devices O Internet based services

3. Smart TV O Television + Internet O Computers and network storage devices O Internet based services

4. Development O Google I/O conference O Fall 2010 = Release O Google 2.0 w/ Android 3.1 OS

5. Development O Google I/O conference O Fall 2010 = Release O Google 2.0 w/ Android 3.1 OS

6. Development O Google I/O conference O Fall 2010 = Release O Google 2.0 w/ Android 3.1 OS

7. Features O Android OS O Android market O Apps O Chrome browser O HBO and CNBC

8. Features O Android OS O Android market O Apps O Chrome browser O HBO and CNBC

9. What else does Google TV Serve as? O Favorite Games O Customize home screen

10. Hardware O Sony HD TV O Blu-ray player O Logitech Set-top box

11. Hardware O Sony HD TV O Blu-ray player O Logitech Set-top box

12. Remote Hardware O Wireless QWERTY keyboard O Android and Apple Smartphones

13. Remote Hardware O Wireless QWERTY keyboard O Android and Apple Smartphones

14. Controversies O NBC, ABC, CBS, Hulu Blocked Google TV O Dish Network embraces

15. Controversies O NBC, ABC, CBS, Hulu Blocked Google TV O Dish Network embraces

16. Competitors O Roku, Boxee and Apple hardware O Hillcrest Labs released Kylo browser

17. Competitors O Roku, Boxee and Apple hardware O Hillcrest Labs released Kylo browser

18. Consumer Reviews O Bad Reviews O Hyped up O Possible success

19. Consumer Reviews O Bad Reviews O Hyped up O Possible success

20. Consumer Reviews O Bad Reviews O Hyped up O Possible success

Google tv powerpoint

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