Zenel Batagelj
249
Followers
Personal Information
Unternehmen/Arbeitsplatz
Slovenia Slovenia
Beruf
partner at VALICON, Marketing Consulting & Research
Branche
Advertising / Marketing / PR
Webseite
http://www.valicon.net
Info
Branding & analytics expert, constructing bridges between hard & soft, big & small
Specialties:
BRANDING AS THE CORE OF EVERY BUSINESS
brand identity & architecture, brand vision using brand archetypes, brand equity & valuation
MARKETING = BUSINESS STRATEGY
segmentation, positioning, innovation, pricing, marketing research
CONSUMER EQUITY AS THE KEY UNEXPLOITED SOURCE
analytical CRM, profiling, data-fusion, marketing automation, network analysis,
NEWMR SURVEY METHODOLOGY
consumer panels, survey sampling, survey non-response, CAWI, SPSS, IBM SPSS modeler
One of the Valicon founders and president of the company. He works with Valicon's biggest clients primarily focusing on strategic br...
Tags
valicon
slovenia
marketing
branding
batagelj
cvetko
trending and popularity
brand territories
hoffer
lidl
brand portfolio
brand extensions
mercator
recession
hard discounters
brand management
strategy
kapferer
tedx
fructal
apple
product strategy
brand identity
argeta
brand strength
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