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10 step marketing plan velasco

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Pearl Hazelle S. Velasco
Pearl Hazelle S. Velasco
Gesundheit & Medizin
1 von 36
10 STEP Marketing Plan for (Belo Medical Group) Pearl Hazelle S. Velasco June 10, 2011
[object Object],[object Object],[object Object],[object Object],[object Object],Steps 1 to 5 High standard for a high class beauty.
[object Object],[object Object],[object Object],[object Object],[object Object],Steps 6 to 10 If these stars can look this gorgeous, why can’t you.
1. PTM are those who want to look gorgeous. ,[object Object],[object Object],[object Object]
2. PTM wants to be appreciated and accepted that will make them feel good about themselves. I feel good when I get appreciated and accepted. I want to be accepted.
2. PTM’s needs, wants & demands ,[object Object],[object Object],[object Object]
3a. Belo’s competitors in the industry. ,[object Object],[object Object],[object Object]
Price vs. Service 3b. Competitive Position Map Calayan Beverly Hills Belo Marie France Gym Diet Sports Slimming Pills/Teas Derma- tologists Price/Service Good Service Best Service High Price Low Price
Positioning vs. Brand Matrix Functional Benefit Belo Calayan Beverly Hills Marie France Affordable Price Quality Service Customer Satisfaction Best Facilities Confidence
4. Belo has a good position in the market ,[object Object]
4. Famous taglines =Company’s identity ,[object Object],[object Object]
5. Belo has 60% of the market ,[object Object],[object Object],[object Object]
5. Estimated Revenue of P113M per year ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Belo’s market is 12M ,[object Object],[object Object],[object Object]
6a. Belo vs. direct competitors
6a. Belo vs. indirect competitors
6b. Various Belo Products ,[object Object],[object Object]
6b. Various Belo Services ,[object Object],[object Object]
7. Belo price ,[object Object],[object Object],[object Object],[object Object]
7. Competitors’ price ,[object Object],[object Object],[object Object],[object Object]
7. Competitors’ price ,[object Object],[object Object],[object Object],[object Object]
8a. Which of these modes does your product use? 2 3 1 4
8a. Belo’s promotions
8a. Belo’s promotions http://www.youtube.com/watch?v=AMnqYNdD0ZI&feature=related http://www.youtube.com/watch?v=uoI_OCyHS_Q&feature=related http://www.youtube.com/watch?v=9UH9Fivq5Lk&feature=related http://www.youtube.com/watch?v=RB2-k1hW0-c&feature=related http://www.youtube.com/watch?v=dS7m8b1rOJQ&feature=related
8b. Calayan’s Promotions
8b. Calayan’s Promotions http://www.youtube.com/watch?v=1SL0K6RzT1M http://www.youtube.com/watch?v=4LvRwLxa35w&feature=related
8b. Beverly Hills 6750’s Promotions
8b. Beverly Hills 6750’s Promotions http://www.youtube.com/watch?v=alAX1DqSZm0
8b. Marie France’s Promotions
8b. Marie France’s Promotions http://www.youtube.com/watch?v=EmXu_BcUi60 http://www.youtube.com/watch?v=5RSuWi7NVnc http://www.youtube.com/watch?v=J4KGAZ4pb44 http://www.youtube.com/watch?v=qUA5qtt8bpo http://www.youtube.com/watch?v=z-ok_TntaB0 http://www.youtube.com/watch?v=70P7nYwWt8Y
9. Belo’s clinics in the Philippines and abroad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10. Belo Medical Group dominates the niche market ,[object Object]
SUMMARY
[object Object],[object Object],[object Object],[object Object],[object Object],Steps 1 to 5 High standard for a high class beauty.
[object Object],[object Object],[object Object],[object Object],[object Object],Steps 6 to 10 If these stars can look this gorgeous, why can’t you.
10 STEP Marketing Plan for (Belo Medical Group) Pearl Hazelle S. Velasco June 10, 2011

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10 step marketing plan velasco

  • 1. 10 STEP Marketing Plan for (Belo Medical Group) Pearl Hazelle S. Velasco June 10, 2011
  • 2.
  • 3.
  • 4.
  • 5. 2. PTM wants to be appreciated and accepted that will make them feel good about themselves. I feel good when I get appreciated and accepted. I want to be accepted.
  • 6.
  • 7.
  • 8. Price vs. Service 3b. Competitive Position Map Calayan Beverly Hills Belo Marie France Gym Diet Sports Slimming Pills/Teas Derma- tologists Price/Service Good Service Best Service High Price Low Price
  • 9. Positioning vs. Brand Matrix Functional Benefit Belo Calayan Beverly Hills Marie France Affordable Price Quality Service Customer Satisfaction Best Facilities Confidence
  • 10.
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  • 15. 6a. Belo vs. direct competitors
  • 16. 6a. Belo vs. indirect competitors
  • 17.
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  • 20.
  • 21.
  • 22. 8a. Which of these modes does your product use? 2 3 1 4
  • 24. 8a. Belo’s promotions http://www.youtube.com/watch?v=AMnqYNdD0ZI&feature=related http://www.youtube.com/watch?v=uoI_OCyHS_Q&feature=related http://www.youtube.com/watch?v=9UH9Fivq5Lk&feature=related http://www.youtube.com/watch?v=RB2-k1hW0-c&feature=related http://www.youtube.com/watch?v=dS7m8b1rOJQ&feature=related
  • 26. 8b. Calayan’s Promotions http://www.youtube.com/watch?v=1SL0K6RzT1M http://www.youtube.com/watch?v=4LvRwLxa35w&feature=related
  • 27. 8b. Beverly Hills 6750’s Promotions
  • 28. 8b. Beverly Hills 6750’s Promotions http://www.youtube.com/watch?v=alAX1DqSZm0
  • 29. 8b. Marie France’s Promotions
  • 30. 8b. Marie France’s Promotions http://www.youtube.com/watch?v=EmXu_BcUi60 http://www.youtube.com/watch?v=5RSuWi7NVnc http://www.youtube.com/watch?v=J4KGAZ4pb44 http://www.youtube.com/watch?v=qUA5qtt8bpo http://www.youtube.com/watch?v=z-ok_TntaB0 http://www.youtube.com/watch?v=70P7nYwWt8Y
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  • 36. 10 STEP Marketing Plan for (Belo Medical Group) Pearl Hazelle S. Velasco June 10, 2011