Plant propagation: Sexual and Asexual propapagation.pptx
New world of e communications
1. The New World of eMail Communications: The Newest Tools for Relationship Building By: Andy Zellers [email_address]
2. How is the Economy Affecting Giving? Image Source: http://www.emu.edu.tr/mbalcilar/econconference/index_files/global-economy_0.jpg
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4. The Rules Still Apply (It’s all about relationships… not technology)
5. Note: There are many email vendors and solutions out on the market but it is important to be able to make sure that your choice of solution can integrate with your database so that you can target and segment your communications
26. Add enewsletters, events, links to Social Networking Sites eTapestry records the number of times a site was shared through these Share links on each social networking site, as well as the number of times individuals clicked on the shared link.
32. Keep it simple & Make Integration a Focus Constituent Website Gather Information Use Email Database Database
33. Do you have an Online/Social Media Strategy? Google Adwords Media & PR E-mail Campaigns Social Networks Integration with Direct Mail Banner Ads on Homepage, Blog and eNewsletter
52. A few vendors that currently offer this functionality include: Blackbaud: http://internet.blackbaud.com/ Active.com: http://www.active.com/ eTapestry: http://www.etapestry.com/ Firstgiving: http://www.firstgiving.org/
Economy a hot button now and it seems to be sort of the underlying theme in most presentations these days. Forcing organizations to change the ways of thinking and operating In our experience, a lot of gloom and doom, but we are already starting to see that organizations that are forging ahead and continuing to invest in their mission are beginning to emerge Open the floor for opinions on how the economy has affected overall giving
Studies show that people are still giving – although they might be changing the WAY they give, which you need to be aware of and understand how to interact and follow-up We’ve also seen a significant increase in Online Donations. Not sure how much that is connected to the economy but people are more inclined than ever to find out about you and support your mission online To audience: Have you stopped giving? Have you changed the way you give?
How can we apply these ideas and concepts that have been around for years into technology?? That’s what we’ll explore today. segue ----To audience: Where is the first place you go to find information about any topic?
To add a little more insight into today’s typical supporter… We’ve seen a lot of changes in habits
A lot of groups we talk to are still in the infant stages of collecting e-mail addresses and taking advantage
This is why your E-mail list MUST be connected to a database. Otherwise, the segmentation opportunity is not there
eMail vs. Traditional Mailing campaigns The objective is not to replace direct mail but to compliment your direct mail to increase your reach and decrease your costs while appealing to a new generation of donors and constituents
Catholic Relief Services
A week later, they changed the Subject Line (gave sense of urgency) Added hotspot text (taking end-user back to online giving page) Added emotional video appeal (Only a link to the video – on Youtube) Raised $112K
Continuously changing content of the letter Multi-channel communications (Facebook – “keep an eye out for our e-mail”)
Email cultivation is more cost effective and efficient in reaching your supporters. So why would you pay more (direct mail) to get less?
If you build it, will they come? Having a website is first priority Key steps to building/maintaining a successful website
Now they are the creators of content
Now lets talk about some other methods of increasing awareness and reach on the web. Technology has really revolutionized the way people are finding you or information about you on the internet. To audience: Does anyone have a strategy when it comes to online/social media?
Social Media by definition More than anything, it’s the use of technology for the real-time sharing of information among millions of people!! Connecting People and RECONNECTING people Growth of Twitter – we’ve talked about it for years!
This table outlines the concept and transition well. Where have we come in 10 years? It used to be a one-way electronic “brochure” of information. Now, it’s engaging people, influencing action, etc.
Perception of Social Media has changed – everyone is using it! You cannot ignore the potential outreach (Google is #1) (Yahoo #2)
Provides a strong avenue for your organization to broadcast testimonials and describe how you are serving the community
Viral Effect Video can elicit emotion Testimonials
Guy was a nightclub director – over indulging in the lifestyle and one day decided to found an organization “Charity: Water” which allows donors to sponsor wells in 3 rd world countries
Started the org on a Social Network platform Used the same tools they were using as a nightclub
Give donors the ability to see tangible results (Google Earth)
Masters of communicating with supporters
Interactive Tweeting on website – the reach was amazing/innovative
Done with a limited staff size
How do you measure?
From your online donation/event registration page…
From your email campaigns…
In your database it automatically assesses the donor’s loyalty position based on their survey responses and assigns them a colored square corresponding to the below chart that is either green, red, blue or orange. Accessible – Like you, but may stop giving. External factors may prevent them from staying so critical to determine what they are. Truly loyal – backbone of your future. Maintain and grow these relationships. Trapped – plan to stay with you, but don’t like you very much. Likely to switch to someone else when they can, but change their attitude and they will stay High Risk – Likely to lose. Don’t like you.
![The New World of eMail Communications: The Newest Tools for Relationship Building By: Andy Zellers [email_address]](https://image.slidesharecdn.com/newworldofecommunications-100422125300-phpapp02/85/New-world-of-e-communications-1-320.jpg)
