Les 5 forces de porter document en anglais

1. Porter’s five forces
Supplier power
Barriers to entry
Rivalry Threat of substitutes
Buyer power

2. Porter’s five forces
 Rivalry
 Strive for a competitive advantage
 Market share
 Change prices
 Improve product differentiation
 Creativity using channels of distribution
 Exploiting relationships with suppliers

3. Porter’s five forces
 The intensity of rivalry is influenced by the
following characteristics:
 Slow market growth
 A large number of firms
 High fixed costs
 High storage costs or highly perishable
products
 Low switching costs
 Low levels of product differentiation
 Strategic stakes are high

4. Porter’s five forces forces
 Continued
 High exit barriers
 A diversity of rivals
 Industry shakeout

5. Porter’s five forces
 The threat of substitutes
 Price elasticity is affected by substitute
products
 discuss

6. Porter’s five forces
 Buyer power
 What is a monopaony?
 The buyer sets the price?
 What sets buyer power?

7. Porter’s five forces
 Supplier power
 What determines supplier power?
 discuss

8. Porter’s five forces
 Barriers to entry
 Do governments create barriers?

9. Porter’s five forces
 Patents
 What happens here?
 discuss

10. Porter’s five forces
 Organizational (internal) economies of
scale
 What is the relationship between
“Minimum efficient scale” (MES) and
market share?

11. Porter’s five forces
 Reference
 Competitive strategy by
 Michael Porter