1. Search Engine Optimization How to Rank Your Site #1 on Google

2. Let Me Answer Some of Your Questions What the Heck Happened to Your Leg? I broke it playing rugby on Sunday What’s Wrong With You? Why Aren’t You at Home Resting Instead of Here Teaching a Seminar? Not sure. I need to research the answer and get back to you on this one.

3. 7 Things I Learned From Breaking My Leg I have amazing friends and the best wife in the world. It gave me perspective. It gave me more empathy. When you can’t shower for a week, your wife will be less affectionate towards you. Not sure why. When a doctor tells you he has “the good stuff” and winks at you when he brings you the painkillers, he likes drugs and he’s probably high at that moment. If you say something really stupid or inappropriate during a seminar, you can blame it on the drugs. Not breaking your leg is better than breaking your leg.

4. About Me

5. About Today’s Seminar Understanding the SEO process – Part I (30 min) – Q&A Break / Food / Networking (15 min) Understanding the SEO process – Part II (30 min) – Q&A Break / Food / Networking (15 min) My Proven Step-by-Step SEO System (5 min) – Q&A How to Monetize Your SEO Traffic (5 min) – Q&A More Q&A If We Have Time

6. Understanding theSEO Process

7. Align Your Goals with Google’s

8. Assumptions Testing Projections Keyword Research Competitive Analysis Site Optimization Content Creation Local SEO Link Building Analytics

9. Step #1: Run Your Projections Use the Google Keyword Tool to calculate search volume. Select “exact match”. You can expect to get 25% of the available traffic for global terms and 40% for local terms. Multiply by your conversion rate (0.5-5%) Multiply by your average order amount/customer lifetime value (CLV). 40% of 2,700 = 1,080 1,080 visitors at a 3% conversion rate = 32 leads (8 new clients) If every new client is worth $3,500, 8 clients are worth $28,000 2,700

10. Step #2: Test Your Assumptions Use Google AdWords Write great ads and set your bids as high as you can Run the campaign for at least two weeks Are you getting… … as much traffic as you expected? … the conversion rate you expected? … the closing ratio you expected?

11. What To Do If Your Traffic Isn’t Converting Ask for feedback (GetSatisfaction.com) Surveys (KissInsights.com) Offer live chat and a toll free number Read this: http://bit.ly/jetQnT CALL your customers a week after their purchase Ask people what they don’t like about you Are you doing this to make a few bucks or to change the world?

12. Questions?

13. Step #3: Keyword Research

14. The Keyword Research Process 5 - 15 1- Discovery 2- Analysis 100 – 1,000

15. Keyword Discovery

16. Google Keyword Tool Your home page Other pages Your competitor’s site

17. The Keywords on Your Mind

18. Other Keyword Research Tools KeywordDiscovery.com WordTracker.com

19. Spy on Your Competitors

20. Spy on Your Competitors

21. Spy on Your Competitors

22. Dig Deeper

23. Some Ideas to Find Keywords What your business is (“Internet marketing agency”) How you help your clients (“Rank first on Google”, “Romantic getaway”) Products you sell (“Search Engine Optimization”) Similar or competing products (“vacuum cleaner”, “XM-100”) Attract the right audience (“how to increase productivity”)

24. Keyword Analysis

25. Search Volume

26. Current Ranking http://tools.seobook.com/firefox/rank-checker/

27. Competition http://www.seomoz.org/keyword-difficulty/

28. Relevancy Use common sense Think about the buying cycle:“best 2011 cars” > “2011 Jeep Grand Cherokee” > “Jeep dealerships in Los Angeles”

29. Relevancy

30. Choosing The Right Keywords

31. Choosing the Right Keywords Primary Keywords (5-15) 50% Broad 50% Long-Tail 1 page per keyword Secondary Keywords (100-500) 100% Long-Tail Up to 10 related keywords per page (e.g. “black electric guitar”, “Taylor acoustic guitar”, “buy a Taylor guitar in Oklahoma City”)

32. Questions?

33. Step #4: Competitive Analysis http://bit.ly/ca-webinar

34. Step #5: Website Optimization Website Optimization PageOptimization ArchitectureOptimization

35. Architecture Optimization Content can be accessed by Google Effective linking structure No duplicate content Read this: http://bit.ly/zeke-seo-onsite

37. Meta description (1)

38. URL (1)

39. H1 Headline (1)

40. Possibly H2, H3 headlines (1)

41. Image ALT tags (1)

42. Image filenames (1)

43. Body text (once for every 100 words – no hard rule)

45. Let’s Take a Break and Have Some Fun

46. Step #6: Content Creation

47. Why Is Content Creation So Important? More content = More traffic More content = More links

48. A 2-Step Process Content Creation Content Promotion

49. Content Creation GIVE away the farm (The “HC Test”) Have your website designed by a professional Ask people to share your content Be controversial. Be yourself. Be TRULY unique (content and product) Learn what works and what doesn’t. Ask your audience. Are you REALLY an expert? Become a great writer/speaker Attract the right audience Be MUCH more generous

51. Your Subscribers

52. Forums / Discussion Boards

53. LinkedIn Groups

54. Facebook/Twitter/LinkedIn

56. Step #7: Link Building Links = Votes Link Building Rules Rule #1: The More, the Merrier Rule #2: Links from High Authority Sites Are More Valuable Rule #3: Topical Relationship Matters Rule #4: The Page the Link Is Pointing to Matters Rule #5: Link Text is Everything

57. Step #7: Link Building Rule #6: Context Matters Rule #7: Internal Links Count Rule #8: Not All Links Last Forever Rule #9: Make It Look Natural Rule #10: Beware of NoFollow Links

58. Three Ways to Get Links Earn them Ask for them Build them

59. Watch this Webinar http://bit.ly/hFVpw8

60. Social Signals Are Becoming Really Important

61. Questions?

62. Step #8: Analytics

63. What You Need to Analyze Visits per Keyword Conversion Rate per Keyword http://vimeo.com/20815516

64. Questions?

65. Step #9: Local SEO http://bit.ly/zeke-local-seo-webinar

66. Let’s review the SEO process again…

67. Assumptions Testing Projections Keyword Research Competitive Analysis Site Optimization Content Creation Local SEO Link Building Analytics

68. Questions?

69. My ProvenStep-by-StepSEO System

70. My Proven Step-by-Step SEO System Run your numbers (2 hours) Run an AdWords campaign for 2-4 weeks (setup time: 3 hours) After that, do your keyword research Find 100-1,000 keywords (1 day) Choose 5-15 primary keywords and 100-500 secondary keywords (2 days) Create one page for each of your primary keywords. Apply the page optimization tips you learned in this seminar. Link to these pages from your home page and three other pages on your site (1 week).

71. My Proven Step-by-Step SEO System 5. Find architectural issues and fix them (a developer can normally do this in 1 week) 6. Perform a competitive analysis for your primary keywords (3 days) 7. Build a blog. a. Post twice a week using your secondary keywords (up to 10 per page) b. Promote your content

72. My Proven Step-by-Step SEO System 8. If you own a local business, take care of your local SEO campaign (1 day to set everything up + 1 hour a week to ask for reviews) 9. Spend 40 hours a month on link building. You might need 2x-10x these many hours if your industry is somewhat competitive. 10. Check your Analytics once a month and make any necessary adjustments

73. How to Monetize Your SEO Traffic

74. Learn Where Your SEO Traffic Is Arriving to Your Site

75. Learn Where Your SEO Traffic Is Arriving to Your Site

76. How I Monetize My SEO Traffic 100% Content

77. Have RealisticExpectations

78. Have Realistic Expectations It’s VERY time-consuming It requires a lot of dedication to become great at it If you want someone else to do it for you, it’s not going to be cheap (although you’ll likely `make several times your investment back). You’ll get what you pay for. You’ll need to get out of your comfort zone. It takes time to rank on the first page of Google. It takes even more time to build a loyal audience. BUT… the rewards are huge and this is, by far, one of the best ways to get more clients and grow your business.

79. Thank You! Zeke Camusio 503-367-7561 zeke@TheOutsourcingCompany.com www.TheOutsourcingCompany.com @ZekeCamusio LinkedIn.com/in/ZekeCamusio Facebook: Facebook.com/ZekeCamusio

80. Get Invited to the Next Event www.bit.ly/zeke-pdx-seminars

81. Download the Slides http://bit.ly/zeke-seo