2. The Hip new range
for
Women of Colour
‘Because not everything is
black or white…’
3. PROVOKE VISION
‘Our goal is to ensure Provoke becomes an international beauty brand that is
recognised on the world wide beauty stage for its innovation in Colour and Mood
Make-up and see it’s positioning as niche in the marketplace.’
The Focus
Continue innovation in Colour and Moods
The Plan
Launch our Mineral Make-up cosmetic range in Autumn 2010
Introduce new products & extend the brand
Ensure key products continue to be revolutionary, highly desirable and carry the attributes associated
with Zaynab’s signature style of Flamboyance and Escapism.
The Insight
Zaynab’s relationship with Model & Celebrity clients allowed her to experience first hand what these
women wanted but couldn’t find –this will be the added inspiration for new products and shades.
Zaynab’s background in both fashion and beauty, allows her to stay at the forefront of emerging fashion
trends which she translates into beauty trends.
4. WHY PROVOKE
Provoke is the hip new London brand that has generated a real buzz on the beauty scene
Provoke offers a comprehensive, full range of products already reaching ‘Cult ‘ status
Provoke was fully researched amongst hundreds of customers before launching – including the
hardest to convince, celebrity clientele
Provoke fills the gap in the market - a ‘niche boutique’ brand for women to call their own
Provoke offers a fresh-to-market brand proposition of mood make-up, inspiring women
everywhere to be more adventurous with their self expression through make-up
Provoke’s key success factor is the ‘speed to market’ –we can respond effectively to rapidly
changing market developments
5. Provoke… The Best Colour Range
A high quality cosmetics range designed for all make-up conscious females
A range of specialist products and colours to suit a wide spectrum of skin
tones and types
A range created to provide the strongest palette for women of colour
Provoke… The Best Quality
Created by one of the UK’s leading make-up artists to the very best standards,
using the highest quality ingredients
All products are free from animal testing and are FDA approved
Special formulations to suit even the most sensitive skin
Presented in chic, Stylish and eco-friendly packaging
6. THE PROVOKE WOMAN
'The Provoke Woman is Mysterious, Sexy, Seductive and enticing.
She's the Woman every woman want's to be...'
Core customer age of 18 – 40
Socio-economic class – ABC1
Will typically buy 2-3 products each shopping trip with Provoke
Is an early adopter of new products and an opinion former
amongst her wide social group
Enthusiastic, savvy shopper who shops online, from leading
department stores and dedicated beauty stores
7. Research & Development
Through participation & membership of International Trade events, the Development
team continually explore beauty industry/lifestyle trends in ingredients, products, colour
forecasting and high-tech packaging components - ensuring we stay up to date with all
the latest innovations.
We create two seasonal collections a year. One Spring/Summer
& one Autumn/Winter.
We will introduce new products as well as new colours to compliment existing ranges.
In addition we aim to launch limited edition Products & Promotions to coincide with
specific events in the year in the region.
Cont’d…
8. PRODUCTION CAPABILITY AND ORDER FULFILLMENT
Manufacturing
Provoke Cosmetics is Produced in the USA.
In accordance with the Good Manufacturing Procedure (GMP)
We follow the recommendations of the FDA.
Our Manufacturing facility is set up in accordance to the CFTA Quality
Assurance Guidelines guaranteeing the consistency and quality of products.
All formulas are in compliance with global requirements.
All our products are free from animal cruelty.
9. Stock Fulfilment/Re-stocking Lead Times
Initial order fulfilment is completed within 6-8 weeks from confirmation of order.
Bulk Re-stocking Orders are completed within 4 weeks.
* Standard Re-stocking orders are completed within 2 weeks.
*Up to 12 pieces per shade.
Cont’d…
10. MARKETING SUPPORT FOR THE BRAND
High level PR campaign in the Region, targeting national newspapers,
magazines and television – as well as travel and airline press promotions.
Celebrity endorsements.
Sampling at major fashion, film and beauty events.
In store appearances and exclusive opportunities for customers to
have a professional mood makeover with internationally renowned
Celebrity make-up artist Zaynab and her creative team.
In store make-up shows – using a dedicated team of leading style
experts and models.
Point Of Sale promotional materials, featuring press endorsements
and features about Provoke and Creative Director, Zaynab.
Promotional incentives to be run targeting account card and
loyalty card customers of major retail clients.
12. Point Of Sale & Visual Merchanding
Provoke Cosmetics POS materials includes Carrier Bags, posters, flyers, Colour Charts
and Postcards all reflecting the Provoke Brand.
13. WHAT THE UK MEDIA SAYS ABOUT PROVOKE
Katie Campbell, Beauty Editor, Grazia UK calls the range ‘red hot’:
‘Zaynab’s Lip Wheel in Stampede contains six perfect reds.’
Zanna Roberts, Beauty and Style Editor, Marie Claire:
‘We are seeing a huge return to colour in beauty. On the catwalk and in everyday life. Women are bored
with flesh tones yet still wary of brights. It’s about desensitising them to colour again.’
Hermione Eyre, Beauty Editor, The Independent:
‘Zaynab can single-handedly brighten even the Docklands with her own-brand colour pots in shocking pink,
peacock blue and blood orange…the range works well on all skins. With matching hand-blended nails and body
paint, I am a convert to her system.’
Lynne Hyland, Beauty Editor, Celebs on Sunday:
‘Hip new brand Provoke Cosmetics has the whole glow trend in one little product [Innocence Quad].
Guaranteed to fit in this season’s teeny handbags.’
Con’td..
14. Sarah-Jane Corfield-Smith, Beauty Editor, Love It! Magazine:
‘I love all the Provoke multi-purpose products - they make great make-up bag space savers. The whole range has
a really luxurious vibe to it and is perfect for our readers because it’s versatile for all skin types.
I love Zaynab’s hands-on approach - you can tell that she has really thought about every single product in the
range.’
Simone Bienne, Capital Radio:
‘Provoke Cosmetics has products like no other brand’s. Zaynab uses colours that make you feel alive on a cold
winter’s day and young again when you’ve just found another wrinkle! If you want Angelina Jolie’s lips with
surgery, Provoke’s Vo-Liptuous is perfect and her bronzers give you cheek bones to die for!’
Nina Wadia, Actress (Goodness Gracious Me, East Enders, White Teeth):
‘Provoke doesn’t just give you the colours to wear, it gives you the attitude to put on at night.’
38. The Range comprises of:
48 Shades of Foundations in 3 different formulations.
4 Shades of Concealer in 2 formulations.
7 Shades of Loose Powder in 2 finishes.
4 Shades of Compact Powder
2 Shades of Shimmer Tint
4 Shades of Loose Powder in A Brush
4 Shades of Blush Swirls
20 Blush Shades for Cheeks
23 Lip Colours in 2 formulations
24 Lip Gloss Shades in 2 formulations
4 Specialist lip Products
7 Shades of Eyeliner in 3 formulations
4 Shades of Mascara in 2 formulations
12 Face & Eye Palettes in various collections
3 Skincare preparations for Eyes & Face
A full range of Professional Make-up Accessories
Including Brushes, Cases & Sundries.
A total of almost 300 SKU’s
