Onpoc mobi rif cib 2010

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Mikhail Zarin

Респонденты
трудно
доступны? 

БУДЕТ
ДОЛГО И
ДОРОГО

ALL IN ONE
WAP/WEB

SMS

IVR

MMS

APPLICATION

абоненты регистрация Панель

рекрутинг
панелистов

$

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Key findings: 52% of respondents use mobile Internet several times per day or “almost all the time”, 27% once or twice per day 29% started using mobile Internet less than 1 year ago Mobile Internet is used mostly for information (50%) and communication (45%) purposes. 66% of respondents visit mobile or non mobile sites, 37% check emails, 33% use instant messaging, 33% use other mobile apps, 25% download music, games or videos. Methodology: This mobile web survey was initiated with SMS invitations. SMS invitations were sent to subscribers immediately after they topped up their mobile account via QIWI offline payment terminals. With a response rate reaching 0.84%, 312 forms were submitted from 14 to 16 April 2011 in Moscow. As a reward, 10 rub. ($0.35) were added to the participants’ account.

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