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2011 Q2
Killer Creative




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                              1
Vertical: Cleaning Products
Advertiser: SC Johnson
Campaign: SC Johnson OFF 2011
Features: (Expandable) Interactivity, Gaming




Vertical: Retail
Advertiser: ACE Hardware
Campaign: ACE Hardware New Movers 2011
Features: (Expandable) Interactivity, Mouse
Detection




                                               2
Vertical: Consumer Goods Manufacturers
Advertiser: Newell Rubbermaid
Campaign: Sharpie Gel Highlighters 2011
Features: (Expandable) Link to Facebook, Gaming




                                            Vertical: OTC (Over-The-Counter
                                            Advertiser: Schering-Plough
                                            Campaign: Claritin Fog Buster 2011
                                            Features: (Expandable) Interactivity, Coupon, Gaming,
                                            Audio, Link to Facebook

                                                                                                    3
Vertical: Apparel, Shoes, Jewelry, & Accessories
Advertiser: Brown Shoe Company
Campaign: Famous Footwear 2011
Features: (Expandable) Facebook, Store Locator,
Product Scrolling, Click-Through to Coupon




                   Vertical: Radio, Television, & Broadcast Networks
                   Advertiser: Golf Channel
                   Campaign: Golf Channel Feherty 2011
                   Features: (Expandable) Interactivity, Multiple Videos,
                   Gaming, Click to Facebook and Twitter, Text Messaging
                                                                            4
Vertical: Banking and Loans
Advertiser: US Bank
Campaign: US Bank Pay the Pig 2011
Features: (Expandable) Interactivity,
Gaming, Mouse Detection




                                        5
Vertical: Food and Beverage Manufacturing Conglomerate
Advertiser: Kelloggs
Campaign: Kelloggs Rice Krispies Summer Treat Making 2011
Features: (Expandable) Interactivity, Click to Facebook, Email
Recipe, Product Scrolling, Data Search

                                                                 6
Vertical: Beer
 Advertiser: MillerCoors
 Campaign: MillerCoors MGD64 Yelp
 Features: (Expandable) Interactivity, Data
 Entry/Collection, Click to Facebook, Google
 Maps, Product Selector and Locator




Vertical: Discount and Variety
Advertiser: TJX Companies
Campaign: Home Goods Spring 2011 Features:
(Expandable) Interactivity, Zip-code collection, Twitter


                                                           7
Vertical: Food and Beverage Manufacturing Conglomerate
Advertiser: Kelloggs
Campaign: Kelloggs Froot Loops Q2 2011
Features: (Expandable) Interactivity, Gaming


                                                         8
Vertical: Other Retail
Advertiser: Starbucks
Campaign: Starbucks Green 2011
Features: (Pre-Expandable) Standard Video, Click-thru
to Find Store




                                                        9
Vertical: Food and Beverage Manufacturing
      Advertiser: ConAgra
      Campaign: Orville Pop Up Bowl
      Features: (Expandable) Interactivity, Forced Video,
      Audio, Facebook Share, Twitter Share




Vertical: Food and Beverage Manufacturing
Advertiser: Kelloggs
Campaign: Kelloggs Corn Pops Popcessorize
Features: (Expandable) Interactivity




                                                            10
Vertical: Cosmetics and Personal Care
Advertiser: Luxottica Group
Campaign: Lenscrafters Q2 2011 RxSun
Features: (Expandable) Interactivity




                               Vertical: Amusement Parks and Attractions
                               Advertiser: Busch Entertainment Corporation
                               Campaign: Turtle Reef Q2 2011
                               Features:(Expandable) Interactivity, Gaming,
                               Choose Your Own Adventure, Hot-spotting

                                                                              11
Vertical: Soft Drinks
Advertiser: Pepsi
Campaign: Lipton Brisk Green Lantern 2011
Features: (Pre-Expandable) Synced Ad, Banner Flashes, Click to Facebook




                                                                          12
Vertical: Dairy Products
  Advertiser: Alpina
  Campaign: Alpina Yogurt Make a Wish 2011
  Features: (Expandable) Interactivity, Nutritional Information, Data Collection, Locate a Retailer, Click to Facebook




Vertical: Apparel, Shoes, Jewelry, and Accessories
Advertiser: Kohls
Campaign: Kohls Spring Local 2011
Features: (Expandable) Interactivity, Product Scrolling,
Pricing Information, Data Collection, Create Shopping
List, Printable Shopping




                                                                                                                         13
Vertical: Film Studios and New Movie Releases
Advertiser: Disney
Campaign: Yahoo Movies Pirates of the Caribbean 4
Features: (Anchored Float) Forced Video




                                                    14
Vertical: Fast Food & Quick Service Restaurants
                                    Advertiser: McDonalds
                                    Campaign: McDonalds MAC Inc 2011
                                    Features: (Expandable) Data Collection, Interactivity,
                                    Gaming/Drawing, Click-thru to Microsite




Vertical: Candy & Gum (Confections)
Advertiser: Mars
Campaign: Mars Pedigree Dentastix P2-P4 2011
Features: (Expandable) Instant Email, Audio,
Interactivity, Share on Facebook ,
Click thru to Microsite

                                                                                             15

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Q2 2011 Killer Creative

  • 2. Vertical: Cleaning Products Advertiser: SC Johnson Campaign: SC Johnson OFF 2011 Features: (Expandable) Interactivity, Gaming Vertical: Retail Advertiser: ACE Hardware Campaign: ACE Hardware New Movers 2011 Features: (Expandable) Interactivity, Mouse Detection 2
  • 3. Vertical: Consumer Goods Manufacturers Advertiser: Newell Rubbermaid Campaign: Sharpie Gel Highlighters 2011 Features: (Expandable) Link to Facebook, Gaming Vertical: OTC (Over-The-Counter Advertiser: Schering-Plough Campaign: Claritin Fog Buster 2011 Features: (Expandable) Interactivity, Coupon, Gaming, Audio, Link to Facebook 3
  • 4. Vertical: Apparel, Shoes, Jewelry, & Accessories Advertiser: Brown Shoe Company Campaign: Famous Footwear 2011 Features: (Expandable) Facebook, Store Locator, Product Scrolling, Click-Through to Coupon Vertical: Radio, Television, & Broadcast Networks Advertiser: Golf Channel Campaign: Golf Channel Feherty 2011 Features: (Expandable) Interactivity, Multiple Videos, Gaming, Click to Facebook and Twitter, Text Messaging 4
  • 5. Vertical: Banking and Loans Advertiser: US Bank Campaign: US Bank Pay the Pig 2011 Features: (Expandable) Interactivity, Gaming, Mouse Detection 5
  • 6. Vertical: Food and Beverage Manufacturing Conglomerate Advertiser: Kelloggs Campaign: Kelloggs Rice Krispies Summer Treat Making 2011 Features: (Expandable) Interactivity, Click to Facebook, Email Recipe, Product Scrolling, Data Search 6
  • 7. Vertical: Beer Advertiser: MillerCoors Campaign: MillerCoors MGD64 Yelp Features: (Expandable) Interactivity, Data Entry/Collection, Click to Facebook, Google Maps, Product Selector and Locator Vertical: Discount and Variety Advertiser: TJX Companies Campaign: Home Goods Spring 2011 Features: (Expandable) Interactivity, Zip-code collection, Twitter 7
  • 8. Vertical: Food and Beverage Manufacturing Conglomerate Advertiser: Kelloggs Campaign: Kelloggs Froot Loops Q2 2011 Features: (Expandable) Interactivity, Gaming 8
  • 9. Vertical: Other Retail Advertiser: Starbucks Campaign: Starbucks Green 2011 Features: (Pre-Expandable) Standard Video, Click-thru to Find Store 9
  • 10. Vertical: Food and Beverage Manufacturing Advertiser: ConAgra Campaign: Orville Pop Up Bowl Features: (Expandable) Interactivity, Forced Video, Audio, Facebook Share, Twitter Share Vertical: Food and Beverage Manufacturing Advertiser: Kelloggs Campaign: Kelloggs Corn Pops Popcessorize Features: (Expandable) Interactivity 10
  • 11. Vertical: Cosmetics and Personal Care Advertiser: Luxottica Group Campaign: Lenscrafters Q2 2011 RxSun Features: (Expandable) Interactivity Vertical: Amusement Parks and Attractions Advertiser: Busch Entertainment Corporation Campaign: Turtle Reef Q2 2011 Features:(Expandable) Interactivity, Gaming, Choose Your Own Adventure, Hot-spotting 11
  • 12. Vertical: Soft Drinks Advertiser: Pepsi Campaign: Lipton Brisk Green Lantern 2011 Features: (Pre-Expandable) Synced Ad, Banner Flashes, Click to Facebook 12
  • 13. Vertical: Dairy Products Advertiser: Alpina Campaign: Alpina Yogurt Make a Wish 2011 Features: (Expandable) Interactivity, Nutritional Information, Data Collection, Locate a Retailer, Click to Facebook Vertical: Apparel, Shoes, Jewelry, and Accessories Advertiser: Kohls Campaign: Kohls Spring Local 2011 Features: (Expandable) Interactivity, Product Scrolling, Pricing Information, Data Collection, Create Shopping List, Printable Shopping 13
  • 14. Vertical: Film Studios and New Movie Releases Advertiser: Disney Campaign: Yahoo Movies Pirates of the Caribbean 4 Features: (Anchored Float) Forced Video 14
  • 15. Vertical: Fast Food & Quick Service Restaurants Advertiser: McDonalds Campaign: McDonalds MAC Inc 2011 Features: (Expandable) Data Collection, Interactivity, Gaming/Drawing, Click-thru to Microsite Vertical: Candy & Gum (Confections) Advertiser: Mars Campaign: Mars Pedigree Dentastix P2-P4 2011 Features: (Expandable) Instant Email, Audio, Interactivity, Share on Facebook , Click thru to Microsite 15