Facebook Engages Consumers Across Mobile Devices with Relevant & Interactive Creative at Scale Driving Results: Discover how marketers across verticals can utilize rich media within Facebook to connect with their consumers, increasing brand awareness, CTR, and engagement rates across mobile platforms. Learn how big brands can couple Facebook's unmatchable reach and targeting capabilities with dynamic and interactive creative to measure and understand user engagement within a social environment, going beyond "Likes."

1. David Simon SVP of Strategic Development at PointRoll
Todd Pasternack VP of Product Strategy at PointRoll
The Future of Social is Rich!
Facebook now engages consumers across mobile devices with interactive rich and relevant creative
delivered and targeted at scale.

2. Over YOU population will
the US
DID 50% ofinternet by mobile device
be browsing the
in 2014.
KNOW?

3. That’s are over
And over 114 million of
There 36% of the
total will be mobile
themUS population!phone
146 million Facebook
Facebook users
users in the US. by 2014

5. FACEBOOK ADS TARGETED TO DAVID

7. We Live In A World of Engagement

8. ONLINE A WORLD OF
WE LIVE INADVERTISING
ENGAGEMENT

9. WHAT IF WE COULD COMBINE…
FACEBOOK
WITH
RICH ENGAGING CREATIVE
874 MILLION MOBILE MONTHLY
AVERAGE USERS
ENGAGING, RESPONSIVE
CREATIVE
UNPARALLELED AUDIENCE
TARGETING*
REAL-TIME MARKETING
(DYNAMIC)
NATIVE AD EXPERIENCE
150+ PERFORMANCE METRICS
*First and third party

10. ITS ED’S
WORLD.
#MEETE
Gym instructor and t-ball
D by day…
coach
ninja by night.
YOU’RE JUST ADVERTISING IN IT.
#MeetEd

11. ED’S INTERESTS
 Cambodian food
 Power tools
 Fantasy football

12. ED’S RECENT
ONLINE BEHAVIOR
 Bought a snow blower
 Signed up for hot yoga
 Bought a bouncy castle
 Spent over 72 hours on
his mobile phone using
Facebook last week

14. Scan the code to
view Showcase!

19. CHALLENGE
CASE
STUDY
Test their highly successful desktop e-circular
campaigns on Facebook mobile.

20. GOAL
CASE
STUDY
The goal was to drive consumer action from in-hand
technology and expand their Facebook reach and
page exposure.

21. CASE
STUDY
PERFORMANCE
FACEBOOK
PERFORMANCE
•
Total Reach 8,312,024
•
Page Likes 6,914
•
Engagement Per Like 187.97%
•
Total CTR*: 17.28%, (17.17% higher than
PointRoll’s mobile benchmark of 0.11%)
•
Interaction Rate*: 0.81% (0.13% higher
than PointRoll’s mobile benchmark of .68%)
•
Activity Rate*: 44.53% (44.10% higher than
PointRoll’s mobile benchmark of 0.43%)
Page Engagements 12,996
•
MOBILE RICH MEDIA
PERFORMANCE

22. #MEETE
Gym instructor and t-ball
D by day…
coach
ninja by night.
BACK TO ED

23. ED’S FRIENDS

752 Facebook friends

Belongs to following groups:
•
•
Taylor Swift Fans
•

Crocs on my feet
After Shower Selfies
Created a group for his neighborhood
Fantasy Football League

Created his own Facebook Fan Page
called “Asian Dragon Tattoos”

24. GIVE ED A TRY!

28. GIVE ED A TRY!
Ed Facebook Campaign

Impressions Served = 78,862

Total Expansions = 939

Expansion Rate = 1.2%

79.4% of people who expanded the ad also
interacted with the unit

116 users Liked, commented or shared Ed’s story

Demographics:
•
Male= 62
•
Female = 38

29. GIVE ED A TRY!
Ed App Engagement

20% of engaged users granted PointRoll
permission to use their private information

31% of app users shared their customized
ad with their Facebook Friends
•
Total Impressions of user custom
campaigns shared = 2032
 News Feed = 1024
 Timeline = 372
 Ticker = 636

Total amount of users who clicked on
shared ad = 133

33. FINAL THOUGHTS
 Social Targeting + Rich Creative = Deep Engagement
 Permission-based Advertising = Long-Term Engagement
 Social Media Relationships = Brand Advocacy

34. #THANKYOU
David Simon SVP of Strategic Development at PointRoll
Todd Pasternack VP of Product Strategy at PointRoll
EMAIL: dusimon@pointroll.com
EMAIL: tpasternack@pointroll.com
@simondavidu
@toddpasternack