Some explanation first. Short URLs are long URLs that were shortened to make them fit more easily in the text message, Facebook update, or Tweet.

1. short urls the advantages and
In and also themselves there exists nothing wrong with Short URLs, but you should look into the
advantages and disadvantages before making use of them.
There are numerous factors why you might want or want to use a shortened URL. Should you
choose a lot of Tweets on Twitter you might almost want to use Short URLs in the event you talk
about web sites, recently Twitter initiated an auto URL shortening function on his or her site. The
reason being on account of Twitter's limitation of 140 characters for the Tweet, basically what you
will have available if you are utilizing a cellular phone for texting. So, if you wish to invest a URL to
a website and may include some explanation you can certainly talk about that 140 characters.
This is why shortening a URL is handy, it provides more room for comment. Also some longer
URLs are definitely more than 140 characters long, especially URLs from sites using Dynamic
content to construct pages, such as shopping sites and news services. Fortunately Twitter has
information and links to URL shortening services to help you make this happen (much more on
these types of services later).
As an example an average product link on Amazon or some other online sales site can contain
100 or higher characters, with 150 not being uncommon. A URL of 120 characters in size would
give you only 20 characters for comment should you use Twitter and even though you aren't it
leaves you which has a hard to remember URL.
Exactly the same URL shortened employing a top url shortener service online could contain 20
characters or less.
Many URL shortening services let you create custom shortcuts to your links to enable you to
retain some name recognition. Custom shortcut names may be used, so long as no one else is
applying then you can certainly choose any shortcut that you might want. Typically these
shortcuts would then get to be the name with the link, after the name of your URL shortening
service.
One other reason you really should shorten a URL is for it to be more user-friendly and
memorable. Within the examples above it would be much better to can recall the shortened URL
rather than long one.
So, two very top reasons to employ a URL shortening service, now lets look into some of the
downsides. You have to weigh the advantages and disadvantages and consider your audience
before you use a shortened URL. The main disadvantage in URL shortening services quite simply
are not anymore showing the specific URL. As an example within the examples above the long
URL is obviously going in places you say it is because the very path is displayed within the URL,
but also in another shortened URL it is not necessarily clear in which the URL is pointing to.
This can lead to concerns with the audience since they simply cannot immediately tell the location
where the link is pointing. It may be pointing towards the product as you may claim, or it might be

2. pointing into a malicious internet site instead. This is the reason I would suggest against clicking
on shortened URLs from people or sites you don't know, this can be a security risk. When your
audience is unsure of what you are about you could possibly lose clicks using a shortened URL.