A Presentation on importance of hand held devices like Smartphones, iPad, in the Hotel industry and how they will help hotels benefit.

1. Handheld Devices -
A Buzz in Hospitality

2. Facts
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Mariott Hotels mobile initiative has generated nearly $ 2
million in gross revenue between its Aug, 2008 launch and
end of the year. Courtesy Ad Age.com
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Omni Hotels mobile site traffic has grown by 85 % in the
past six months and mobile is seeing a conversion rate of
25%. That means 1 in very 4 people who visit Chain's App
ended up booking a room.
●
Mr. La Rose of Hilton told that wireless bookings have
generated roughly $ 1.4 million dollars in an average 100
day period.
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Many Hotels have improved ROI of more than 25% per
year.
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Mobile bookings have improved to nearly 85% without any
promotion of mobile apps
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3. Research
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100 million users will tap into App store by 2013.
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Mobile channel generated nearly $80 million dollar in
revenue for hotels.
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Apps market estimated to grow by $ 2 billion by 2012.
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Hilton smartphone app was downloaded 126000 times.
●
Travellers are using the apps for
 Reservations and cancellations
 Redeem the loyalty points
 Emergency browsing of group hotels
(Source: PhoCus Wright, STR Global, Ad Mob)
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4. Research
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5. Hotels using Mobile Channels
Partial list of Hotels using mobile channels
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6. Why Hand held Devices?
●
Targeted and focused approach
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Very handy and large screens are easy to browse
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Brand Elevation
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Real time reservation and cancellation
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Easy way to promote your brand offerings
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Improves RevPAR, Occupancy rates at low TCO
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Improves Customer satisfaction and loyalty.
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On the fly mobility
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Real time updates for customers about latest offers
Main factor driving this revolution is “Convenience”
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7. Smartphones Reach
All values
in millions.
Smart phone market growing @ 25% YoY
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8. Check List for Hospitality Industry
A check list for Hotels to decide on suitable
mobile strategy
− Hotels locations
− Customer segmentation – business or leisure
− Customer segmentation based on location
− Understand their mobile device usage
− Application needs to be only for branding or for
booking also
− It should be a mobile app or mobile website
− pros and cons of both technologies
− Decide on final mobile strategy
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9. Native App Vs Mobile Web App
Comparison Native Apps Mobile Web Apps
Application Deployment Installed on mobile Web based, runs on
device browser
Platforms (Rim, iPhone, Android, One app per one Multi platforms
Symbian) Portability platform
Integration with device features Yes Depends on devices
(Camera, GPS, Compass etc) supporting factor
Performance Very Superior Low
Network Connectivity Not necessary Always Necessary
Technology Independent of device Depends on the
mobile device browser
also
User friendliness Excellent Comparatively Low
Brand Visibility Very High (App is Low ( because user
there on device) has to search)
Rich content presentation (Video, Excellent Comparatively low
photos etc)
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10. Native App Vs Mobile Web App
Comparison Native Apps Mobile Web Apps
User Overall experience As good as he visits a Comparatively low
hotel
Browser compatibility Across - Not Applicable - Difficulty in compatibility
all devices as of now
Brand loyalty for existing High ( because app is Low (Many options to
customers always there on device. search for other hotels)
So going to competition
is less here)
Acquisition of new customers Comparatively low Comparatively high
(needs promotion of app) (based on SEO
promotion)
Faster ROI Chances are high Chances are less ( Mainly
(because of loyal dependent on new
customers) customer acquisition)
TechJini Point of View
There is a thin line between both mobile native apps and mobile web apps. Both
need to be balanced and mixed based on the customer requirements. Even though
mobile web apps gives you a easier presence across multiple platforms, native
apps brings your user very rich, better and valuable user experience. It is up to the
customer to decide whether what is that they want to provide to their users.
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11. Feature Comparison
Features/ Hotels Hilton IHG Choice The Peninsula Best Western
Search and Book
Hotels
GPS enabled
Hotel Photos
Custom directions
Click to Call
Loyalty Points
Account
View Point
Balances
Billing Preference
Pre Arrival
Customization
Special Offers an
Promotions
Pre Stay history
and inquiring about
the same room
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12. Feature Comparison
Features/ Hotels Hilton IHG Choice The Peninsula Best Western
Spa Offers
Restaurant Offers
Feedback
mechanism (60
Sec)
Movie Time
Entertainment
Wish List
Multi Lingual
Localization
Smartphones as
local room keys*
* Need other hardware devices like sensors also to support
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13. Why TechJini ?
●
Expertise in Smart phone Apps and Mobile Websites
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Innovation in every aspect of Application Development Life
cycle
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More than 25 Smart phone Apps
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Focused and personalized approach towards each Client
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Experience in working with Mobile OEM’s and Fortune 500
companies
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Quality Process with Zero defect delivery
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Flexible Engagement Models
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100% Delighted Customers
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More than 60% of annual revenues from repeated business
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14. TechJini Way
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15. View of Mobile Apps
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16. Contact
TechJini Solutions Pvt Ltd
No. 948, Second Floor,
24th Main, Gaayathri Chambers, J P Nagar 2nd
Phase, Bangalore – 560078
India
Phone: +91 80 41507899
Mobile: +91 97409 44338
Email: sales@techjini.com
Website: www.techjini.com
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