Proactive employee referral programs by Lou adler

ZALP | Employee Referral Software
ZALP | Employee Referral SoftwareZALP | Employee Referral Software
AGENDA/OBJECTIVES
One
Networking is a sourcing
process, not a hiring
system
Two
Networking is essential in
a talent scarcity situation
Three
Convert jobs into careers
to attract & hire passive
candidates
Four
PERP your ERP and create
a VTC to target 83% of the
talent market
Proactive Employee Referral Programs
SCARCITY VS. SURPLUS
A Business Process for Hiring Top Talent
Performance Profiles
Careers, not Lateral Transfers
Talent-centric Sourcing
Target the Best People
Evidence-based Interview
Two Core Questions
Integrated Recruiting
Careers vs. Compensation
THE EARLY-BIRD SOURCING
STRATEGYChange in Growth, Impact, and Satisfaction Over Time
83% 17%
Explorers Tiptoers Searchers Networkers Hunters
40% 15% 8%
2011 LinkedIn Survey –
4,550 fully-employed
professionals
Career Move Better Job Good Job Lateral Any Job
Super Passive
28%
9%
Compellin
g
Exception
al
Recruiter
s
VTC
Email
Cherry Pick
Network
PERP2
PERP
Networking
Nodes
SEO/SEM
Hubs
Compelling
Niche Boards
ERP & Boring
Job
Descriptions
Generic
Boards &
Boring Ads
InboundOutbound
20% Postings
Visible & Compelling
20% Targeted
Email
Targeted/Mail
Merge
60% Networking
VTC – PERP
PERFORMANCE-BASED JOB
DESCRIPTIONS
BasicPerformanceObjectives
• Collaborate with salesrep to
develop customersolutionsat C-
level in F500 companies
• Lead intensedetailed product
spec presentationsto
sophisticatedbuyinggroups
• Provide technicalliaison to
engineeringdesigngroups
• Work with contractson
developingcost/price/margin
analysis for $5mm+programs
• Handle3-6 major programs
concurrently
• Assessimpact of specchangeson
design,project & cost projections
Performance &
Potential
Skills &
Experience
Hidden Talent Market
Public
Talent Market
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERP/HM
Groups
Nodes
You
THE VALUE OF YOUR CONNECTEDNESS
Think In-Out vs. Out-In
• Who is the best person you’ve
worked with in the past few
years?
• Why is the person top notch?
• Would the person return my call if
I mentioned your name?
Why this is important:
• They call you back
• They’re qualified
• Ask the “Yes” question
• Recruit1st – Network 2nd
• Follow the 80/20Rule
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERP/HM
Groups
Nodes
You
THE VALUE OF YOUR CONNECTEDNESS
Think In-Out vs. Out-In
Why this is important:
• They call you back
• They’re qualified
• Ask the “Yes” question
• Recruit1st – Network 2nd
• Follow the 80/20Rule
The Golden Rule of
Passive Candidate
Recruiting
Present a slate of 3-4 top
prospects to the hiring
manager in 72 hours!
Navigating the Network
PERP, Hopscotch, and
Cherry-picking
Who in Your Company are
Worth PERPing for Your
Toughest Jobs?
BUILD A 360° NETWORK MAP
Position
• National Sales Manager
• Software developer
• Manufacturing engineer
• Financial analyst
• Supply chain
• Plastics tool designer
• Banker
• ____________________
Proactive employee referral programs by Lou adler
Proactive employee referral programs by Lou adler
Proactive employee referral programs by Lou adler
Proactive employee referral programs by Lou adler
Proactive employee referral programs by Lou adler
Referred
Referred
Proactive employee referral programs by Lou adler
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Proactive employee referral programs by Lou adler

  • 1. AGENDA/OBJECTIVES One Networking is a sourcing process, not a hiring system Two Networking is essential in a talent scarcity situation Three Convert jobs into careers to attract & hire passive candidates Four PERP your ERP and create a VTC to target 83% of the talent market Proactive Employee Referral Programs
  • 2. SCARCITY VS. SURPLUS A Business Process for Hiring Top Talent Performance Profiles Careers, not Lateral Transfers Talent-centric Sourcing Target the Best People Evidence-based Interview Two Core Questions Integrated Recruiting Careers vs. Compensation
  • 3. THE EARLY-BIRD SOURCING STRATEGYChange in Growth, Impact, and Satisfaction Over Time 83% 17% Explorers Tiptoers Searchers Networkers Hunters 40% 15% 8% 2011 LinkedIn Survey – 4,550 fully-employed professionals Career Move Better Job Good Job Lateral Any Job Super Passive 28% 9%
  • 4. Compellin g Exception al Recruiter s VTC Email Cherry Pick Network PERP2 PERP Networking Nodes SEO/SEM Hubs Compelling Niche Boards ERP & Boring Job Descriptions Generic Boards & Boring Ads InboundOutbound 20% Postings Visible & Compelling 20% Targeted Email Targeted/Mail Merge 60% Networking VTC – PERP
  • 5. PERFORMANCE-BASED JOB DESCRIPTIONS BasicPerformanceObjectives • Collaborate with salesrep to develop customersolutionsat C- level in F500 companies • Lead intensedetailed product spec presentationsto sophisticatedbuyinggroups • Provide technicalliaison to engineeringdesigngroups • Work with contractson developingcost/price/margin analysis for $5mm+programs • Handle3-6 major programs concurrently • Assessimpact of specchangeson design,project & cost projections
  • 6. Performance & Potential Skills & Experience Hidden Talent Market Public Talent Market
  • 7. Everyone Else 3rd Degree+ 2nd Degree Connections 1st Degree ERP/HM Groups Nodes You THE VALUE OF YOUR CONNECTEDNESS Think In-Out vs. Out-In • Who is the best person you’ve worked with in the past few years? • Why is the person top notch? • Would the person return my call if I mentioned your name? Why this is important: • They call you back • They’re qualified • Ask the “Yes” question • Recruit1st – Network 2nd • Follow the 80/20Rule
  • 8. Everyone Else 3rd Degree+ 2nd Degree Connections 1st Degree ERP/HM Groups Nodes You THE VALUE OF YOUR CONNECTEDNESS Think In-Out vs. Out-In Why this is important: • They call you back • They’re qualified • Ask the “Yes” question • Recruit1st – Network 2nd • Follow the 80/20Rule The Golden Rule of Passive Candidate Recruiting Present a slate of 3-4 top prospects to the hiring manager in 72 hours!
  • 9. Navigating the Network PERP, Hopscotch, and Cherry-picking
  • 10. Who in Your Company are Worth PERPing for Your Toughest Jobs?
  • 11. BUILD A 360° NETWORK MAP Position • National Sales Manager • Software developer • Manufacturing engineer • Financial analyst • Supply chain • Plastics tool designer • Banker • ____________________