While Employee referral programs have emerged as a powerful recruitment tool, it is not just enough to launch an employee referral program. A referral program that does not constantly reinvent itself is likely to outlive its utility. Learn about the key factors for implementing a successful employee referral program. ZALP helps organizations to create, launch and manage an employee referral program with minimum efforts. Visit www.zalp.com to know more.

1. 5 action stepsto energizeyour
Employee Referral Program
5 action steps to energize your
Employee Referral Program

2. 5 action stepsto energizeyour
Employee Referral Program
While Employee referral programs have emerged as a powerful recruitment tool,
it is not just enough to launch an Employee Referral Program with fanfare.
A Referral Program that does not constantly reinvent itself is likely to outlive its
utility. Simple as the concept of Employee Referrals may sound, a world-class
execution is anything but simple.
INTRODUCTION

3. 5 action stepsto energizeyour
Employee Referral Program
Here’s why it is important to focus on
your Employee Referral Program:

4. 5 action stepsto energizeyour
Employee Referral Program
Like any marketing program, the success of an employee referral program
lies in constantlyenergizing the program with newer elements.
In the absence of any updation in approach they fall prey to predictability
and are known to lose their sheen.
This automatically results in lower employee engagement & participation
in the program.
They fall prey to predictability

5. 5 action stepsto energizeyour
Employee Referral Program
In the absence of a close watch on the quality of referrals being provided, ERPs
are known to be spammed with high volume, low quality resumes.
The very fact that employees are inundating the system with high volume of
resumes, is an indicator that they do not personally know the candidates that
they are referring, which is a killer for any ERP.
Spamming

6. 5 action stepsto energizeyour
Employee Referral Program
It is clearly not enough to set rewards for the referral program & let the program
run on auto pilot.
It is a fact that rewards need to be reviewed periodically to ensure that they are
still relevant for employees & drive them enough to participate in the program.
Rewards may lose relevance over a
period of time

7. 5 action stepsto energizeyour
Employee Referral Program
If the ERP does not provide timely feedback to the referring employee, it is
a certainty that the employee will lose interest in the program.
Worse still, it may cause disillusionment with the company itself. This
negatively impacts the employer brand & instead of attracting quality
recruits can repel them, instead.
A successful ERP therefore needs constantsupervision to ensure that it is
working for the company goals and not against it.
Absence of timely feedback is a big de-
motivator

8. 5 action stepsto energizeyour
Employee Referral Program
An important component of the success of the program is tracking the
program with appropriate metrics.
These metrics will help recruiters to identify employees offering strong
referrals from weak ones & if need be even restricting weak referrers from
participating in the program.
Tracking the rate of referrals

9. 5 action stepsto energizeyour
Employee Referral Program
Some of the other aspects by way of which you can take care of
your ERP include:
- Effective communication that improves awareness for the
program and also enables top of mind recall.
- Periodic feedback
- A help desk for referral guidance
An energized ERP typically means increased engagement levels, which in
turn translates into quality manpower for the organization

10. 5 action stepsto energizeyour
Employee Referral Program
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