Thi will show Steps of developing Behavior Change Communication (BCC)  for family planning.

1. THE STEPS OF DEVELOPING BEHAVIOR
CHANGE COMMUNICATION (BCC) FOR
FAMILY PLANNING
Md. Zakiul Alam
Roll: ZH013
BSS (Hons) 5th Semester
Dept. Of Population Sciences
University of Dhaka

2. FLOW CHART ABOUT FAMILY PLANNING: STAGES OF
BEHAVIOR CHANGE
Stage1:
Aware: If most of the people are unaware about family
planning, then first of all we have to make awareness
among people about the family planning. We have to
explain cause-effect of family planning.
Stage 2:
Motivation: Second steps is, we have to motivate them
for taking family planning. And then they will prepare for
this.
Stage 3:
Action: 3rd step is, we have to identify for them how to
take an action about this planning. Then they will start
acting on this family planning.

3. FLOW CHART ABOUT FAMILY PLANNING: STAGES OF
BEHAVIOR CHANGE CONTD.
Stage 4:
Maintenance: After staring action many people leave
this. A suitable example for it is that about 62% is
contraceptive use rate in Bangladesh. But 46% of them
don’t continue it. So we have to show for them an
effective way how to maintain family planning
program for long time with benefits.
Stage 5: Final stage
Termination: Finally, we have to make sure that they
won’t relapse their new practice about family
planning.

4. FIVE STEPS OF DEVELOPING BCC
ABOUT FAMILY PLANNING
• Step 1: Analysis
• Step 2: Strategic Design
• Step 3: Development and Testing
• Step 4: Implementation and Monitoring
• Step 5: Evaluation and Re-planning

5. STEP 1: ANALYSIS
Analysis helps program us to:
1. Identify the issues about family planning to be
addressed;
2. Understand the intended audience.
There are two components of analysis:
1. situation analysis
2. and audience analysis.

6. STEP 1: ANALYSIS CONTD.
Situation analysis is gathering information about:
1. The issue (Increase CPR) of family planning and its
severity;
2. Factors that could promote(education) or hinder
change(religion).
Audience analysis is gathering information about:
1. The knowledge, attitudes, skills, and behaviors of
intended audience; and
2. Communication channels in the area where we plan
to conduct our activity.

7. STEP 2: STRATEGIC DESIGN
Step 2: Strategic Design helps us to:
1. Define our project's objectives;
2. Decide the most effective way to achieve them;
3. Create an implementation plan; and monitoring and evaluation plan.
To define our project's objectives, we should make them SMART:
1. Specific;
2. Measurable;
3. Appropriate;
4. Realistic;
5. and Time-bound
For example, If we want to increase CPR, then we should remember
this things.

8. STEP 2: STRATEGIC DESIGN CONTD.
To prepare ourselves for making an implementation plan, we
need to decide the most effective way to achieve our
project's objectives. We should:
1. Select our approach to behavior change about family
planning;
2. State why and how we expect to affect change in our
intended audience; and
3. Select the partners and communication channels that provide
us the most effective access to our intended audience, resulting,
if possible, in both mobilizing the community as a whole and
reaching individuals through interpersonal communication.
4. Once we have made these decisions, we can develop an
implementation plan with the following characteristics outlining
our strategy:
a. Regular benchmarks to track our progress over time;
b. Clear responsibilities for all stakeholders;

9. STEP 3: DEVELOPMENT AND TESTING
Before we are ready to launch our BCC
materials, we need to develop and test them. This
helps us confirm that our product motivates our
audience to change.
To do so, we can conduct design workshops
on family planning, which:
1. Include key stakeholders, such as field workers, and
members of our intended audience;
2. Use participants input to determine whether our
products meet our audience's needs; and

10. STEP 3: DEVELOPMENT AND TESTING
CONTD.
3. Test our approach to the project and the ideas we
include in our products. After the material is designed,
we should pre-test it, noting whether all information is:
a. Clear;
b. Easy to remember
c. Socially appropriate
d. and culturally appropriate
Based on input from the workshop and pre-test, we can
revise and retest the products.

11. STEP 4: IMPLEMENTATION AND
MONITORING
Implementation involves:
1. Participation by all key participants to distribute the
materials;
2. Flexibility and communication so that problems that
arise can be quickly solved;
3. Training so that all key players have the necessary
skills for the project;

12. STEP 4: IMPLEMENTATION AND
MONITORING CONTD.
Monitoring is about:
1. Tracking existing statistics related to the targeted behavior;
2. Tracking outputs to ensure that materials are:
a. Utilized as planned; and
b. Have the desired effect;
3. Tracking the reaction of our intended audience to ensure that
they are:
a. Motivated by the product; and
b. Change their behavior.

13. STEP 5: EVALUATION AND RE-PLANNING
Evaluation can:
1. Study whether the materials have assisted in achieving the
desired change in…..
a. knowledge,
b. attitude,
c. and behavior in the targeted audience;
2. Identify the lessons learned:
a. Where our program is weak and needs revision; and
b. Where our program is strong and should be replicated;

14. STEP 5: EVALUATION AND RE-PLANNING
CONTD.
we should widely distribute our evaluation results throughout
the community, so that everyone involved is aware of the
program's impact. our evaluation results may indicate that
we need to re-plan the design of our materials.
Re-planning involves:
1. Returning to the analysis stage to properly address the issues;
and
2. Continuing through the five steps with our new plan and
materials (strategic design, development and testing,
implementation and monitoring, and evaluation and re-planning).
These are a cyclic way until a good things occur about family
planning or any other issues related to behavior change.

15. Thank you
everyone