Princi design (1) priciples of design

PRINCIPLES OF DESIGN
1BASIC FASHION STUDY- SUJITHA

• The principles of design are useful in creating
different forms of expression in an artistic
manner, which are pleasing and attractive to the
eye.
• Following are the principles of designing
1. Balance
2. Emphasis
3. Rhythm
4. Proportion
5. Harmony

In Short,
• Balance = The distributation of weight or force
within a composition.
• Emphasis = Particular prominence in a part of
design.
• Rhythm = The feeling of organized movement.
• Proportion = the comparative relationship
of distances, sizes, amounts, degrees, or parts.
• Harmony = The sense of completed wholeness or
cohesion.

BALANCE
• In clothing balance refers to a visual attribution
of weight, from a central area.
• Balance in fashion design can be achieved with
the use of features, such as seams, hemlines, and
necklines.
• Pleasing balance brings about a satisfying
relationship among all design parts to produce
visual harmony.
• In clothing designs, three kinds of balance are
observed.

TYPES OF BALANCE
• FORMAL BALANCE/SYMMETRICAL BALANCE
• INFORMAL BALANCE/ASYMMETRICAL
BALANCE
• RADIAL BALANCE

SYMMETRICAL BALANCE
• In symmetrical or formal balance one side of
garment is exact copy or mirror image of the
other side.
• In symmetrical balance the garment can be
divided into two similar parts by means of a
imaginary line and identical objects are placed
on both sides of garment.
• The example of symmetrical garments are
trousers, cardigans, straight skirt and princess-
line dress. 6BASIC FASHION STUDY- SUJITHA

ASYMMETRICAL BALANCE
•
The asymmetrical or informal balance provides
more excitement to the garment.
• In this case the design composition of the garment
on either side is different from each other
• The more creativity can be showed on these types
of garments and body irregularities can be hidden
by this factor.

• For example, a one-shoulder gown might look
interesting with its asymmetrical neckline, but
a jacket with one lapel larger than the other
would just look bad.

RADIAL BALANCE:
• Occurs when major parts of the design radiate
from the central part.

Generally,
• Formal balance is the least expensive to
produce apparel in mass production.
• Informally balanced garment is more difficult
to produce. For each section of the garment
cuts will have to be probably handled
differently.

EMPHASIS
• Points of attention in a design.
• The feature in a design that attracts one’s eye.
• The focal point.
• Emphasis can be achieved through size,
placement, color and use of lines.
• The most personal aspect of a design.

• Emphasis is the center of interest, which draws and
holds the attention more than any other part.
• Every garment has a area of emphasis on it which
makes the center of attraction of the garment.
• Emphasis can be achieved by means of-
Contrasting Colors
Bold and unusual shapes
Eye catching patterns
Complex Textures
Attractive Design Details
Interesting Trims
• There are some details which emphasis on face with
the use of collars in contrasting colors, a bright
coloured scarf or necktie, jewellery and hats.

RHYTHM
• What moves the eye from the point of contact
throughout the rest of the design.
• This can occur through the use of the
elements of design.
• It can also be through construction techniques
such as pleating, gathers, draping, etc.

gradation

RADIATION

TRANSITION

opposition

proportion
• Relationship of parts of a garment to one
another and to the whole garment
• Gives pleasing space division
• Deals with relationship in size, color,shape,
texture and pattern.

Proportion in fashion design is the principle that
holds that the size of various components of a
garment or fashion accessory must look good
together.
Proportion is one of the most important principles of
fashion design for the petite woman because when
she selects garments, their proportion (or size/scale
of the garment or various components of a garment
or fashion accessory) should be relative to her small
stature.
For example, a tea-length, full skirt would have so
much volume that it would be overwhelming on a
Proportion

A proportionate garment design needs to be synchronized with the motifs, the placement of the
motifs and the desirability of the garment to the wearer.
The colors in a garment also provide proportion to the garment.
Proportion And Body Shape
The body size can be divided into three categories which are as follows-
Small
Medium
Large
The person who is of small body size should not wear garments which have big patterns on it ,
excess of jewellery also do not look good on small statured people.
The person who is of medium body size can wear a wide variety of garments and different types
of fabrics according to their body size.
The person who has large body size can wear garments which have small motifs on it which
can accentuate the body shape of the person.
PROPORTION

Harmony/Unity
When the principle of unity in fashion design is applied well, a garment or fashion
accessory should look good overall.
It should look as though it goes together, and it should look as though all the design
elements are contributing to make a harmonious whole.
In an effective application of the principle of unity, each element enhances the others,
rather than distracting from the design.

54
Harmony/Unity
* Unity + Variety = Harmony
* Unity-everything works together
* Variety-design is not boring, several
elements used to hold viewers attention

Harmony in a garment relates to the overall look of the garment, in
which garment, hairdo, accessories all makes the whole look.
Principles of Harmony
Silhouette of the garment should be in a good relation to the body
shape of the garment.
Style lines should be consistent on every area of the garment.
All areas of the garment should reflect the same shapes so that
the continuity of the design is not broken.
Similar or contrasting textures should be used in a pleasing way.
Unity in the color combination should be there to provide harmony.
Small differences in the hem lengths of sleeves and garment ends
should be avoided as they interfere with the horizontal movement of
the eye
HARMONY

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