4. Philips the word which is the name of the
founder of Philips company
(Gerard Philips)
5. History of Philips company
• Company was founded in 1981 by Gerard
Philips and his father frederik.
• In 1892 the company begun
manufacturing carbon filament
lamps and other electro technical
product.
.
6.
7. • In 1895 his younger brother
join the company and working
as a sale representative.
9. Conti………….
• In 1908 when family business expand they
found philips metal lamp factory in eindhoven.
• In 1912 found the first light bulb factory.
• In 1920 company start to develop
other products such as
vacuum tube.
10. Conti………
• In 1939 the introduce their
electric Razor.
• By turn of the century, had become one of the
largest producers in Europe.
• Philips first research laboratory started
introducing its first innovation x-ray
and radio technology.
17. Philips in Pakistan
Philips has been active in Pakistan since 1948
and has a wholly owned subsidiary, Philips
Pakistan Limited (Formerly Philips Electrical
Industries of Pakistan Limited.
19. VISION
• Strive to make the world healthier and more
sustainable through innovation.
• Goal is to improve the lives of 3 billion people a
year by 2025.
• Deliver superior value for customers and
shareholders.
• Apply advanced technologies
to create innovative solutions
20. MISSION
Improving people’s lives through meaningful
innovation.
New application, a new business model or a unique
customer.
Think about creating complete solutions.
Creating and developing ideas
and technologies that lead to
successful products is
very important.
21.
22. Scope and limitation of Philips
Revenue is 21.39 billion
Large scale company
Philips has a strong brand and is internationally
recognized brand.
Philips is customer-centric brand that develop
and innovate products around changing needs of
markets and customers.
Philips has the advantage of producing quality
products as competitors
23. limitations
Legal issue
To boost sales figures, Philips do not have
enough Sales force.
Global recession and environmental effects
Stakeholder value can be extremely affected
by a failure in delivering the Philips strategy.
35. Impact of Production Planning on
Operating Cost
Phillips give better performance at low cost.
Sales increase, so increase production planning.
Achieve required production targets.
Right quantity and quality of raw material.
36. RATIO ANALYSIS
Current Ratio= Current Asset/Current liabilities
Quick Ratio= Current asset-inventory/Current
liabilities
Current ratio 2014 2015 2016
1.45:1 1.40:1 1.50:1
Quick ratio 2014 2015 2016
1.23:1 1.20: 1.30:1
37. Inventory turnover: Inventory/Sale
Days Receivables: Sale/ No of days in a year
Inventory
turnover
2014 2015 2016
47.05 times 50 times 40 times
Collection
period
2014 2015 2016
22 days 25 days 20 days
38.
39. Recommendation
• Improve his product quality then competitors for stand
long time in the market.
• Give offers to customer as well as dealer.
• My suggestion to Philips is they make their price
competitive.
• To increase the Philips sales they have to give credit
facility to their dealer.
• Delivered goods in time to time to dealer.
• I suggest that Philips increase their services to brand
image.
• Provide free home delivery to customer.
40. Conclusion
Philips is a quality concious company
and provide better service to its customer at
low price. Today market of Philips company is
very strong because provide its service
worldwide.