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Lecture 1 
Managing in Turbulent Times
Why Innovative 
Management Matters 
• Innovation is the new imperative 
• Organizations cannot survive long-term without 
innovation 
• Companies like Facebook are always investing in 
new ideas 
• Innovation should be a part of products, 
processes, people, and values 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 2
The Definition of Management 
Management is the attainment of organizational 
goals in an effective and efficient manner through 
planning, organizing, leading, and controlling 
organizational resources 
 Managers get things done through the organization 
 Create right systems and environment 
 Organizations need good managers 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 3
1.1 What Do Managers Do? 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 4
1.2 The Process of Management 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 5
Organizational Performance 
• An organization is a social entity that is goal 
directed and deliberately structured 
• Organizational effectiveness – providing a 
product or service that customers value 
• Organizational efficiency refers to the amount of 
resources used to achieve an organizational goal 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 6
Management Skills 
• Three categories of skills: conceptual, human, 
technical 
• The degree of the skills may vary but all 
managers must possess the skills 
• The application of management skills change as 
managers move up the hierarchy 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 7
1.3 Relationship of 
Skills to Management 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 8
When Skills Fail 
• Missteps and unethical behavior have been in the 
news 
• During turbulent times, managers must apply their 
skills 
• Common management failures: 
– Not listening to customers 
– Misinterpreting signals from marketplace 
– Not building teams 
– Inability to execute strategies 
– Failure to comprehend and adapt to change 
– Poor communication and interpersonal skills 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 9
1.4 Top Causes of 
Manager Failure 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 10
Management Types: Vertical 
• Top managers are responsible for the entire 
organization 
• Middle managers are responsible for business 
units 
• First-line managers are responsible for 
production of goods and services 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 11
Management Types: Horizontal 
• Functional Managers are responsible for 
departments that perform specific tasks 
• General Managers are responsible for several 
departments 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 12
1.5 Management Levels 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 13
Making The Leap: Becoming 
A New Manager 
• Organizations often promote star performers to 
management 
• Becoming a manager is a transformation 
– Move from being a doer to a coordinator 
• Many new managers expect more freedom to 
make changes 
• Successful managers build teams and networks 
• Many make the transformation “trial by fire” 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 14
1.6 From Individual Performer to 
Manager 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 15
Do You Really Want 
to Be A Manager? 
 The increased workload 
 The challenge of supervising former peers 
 The headache of responsibility for other people 
 Being caught in the middle 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 16
Manager Activities 
Adventures in multitasking 
– Activity characterized by variety, fragmentation, and 
brevity 
– Less than nine minutes on most activities 
– Managers shift gears quickly 
Life on speed dial 
– Work at unrelenting pace 
– Interrupted by disturbances 
– Always working (catching up) 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 17
Ten Manager Roles 
Informational 
 Monitor 
 Disseminator 
 Spokesperson 
Interpersonal 
 Figurehead 
 Leader 
 Liaison 
Decisional 
 Entrepreneur 
 Disturbance 
Handler 
 Resource 
Allocator 
 Negotiator 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 18
Manager Roles 
• Manager roles are important to 
understand but they are not discrete 
activities 
• Management can’t be practiced as 
independent parts 
• Managers need time to plan and think 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 19
1.8 Hierarchical Levels and 
Importance of Roles 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 20
Managing in Small Business and 
Nonprofit Organizations 
Small businesses are growing 
– Inadequate management skills is a threat 
– The roles for small business managers differ 
– Entrepreneurs must promote the business 
Nonprofits need management talent 
– Apply the four functions of management to make social 
impact 
– More focus on costs 
– Need to measure intangibles like “improving public 
health” 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 21
Innovative Management for 
the New Workplace 
• Rapid environmental shifts: 
– Technology 
– Globalization 
– Shifting social values 
• In the new workplace, work is 
free-flowing and flexible 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 22
1.9 Transition to a 
New Workplace 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 23
New Management Competencies 
• Collaboration across functions, levels, customers, 
and companies 
• Experimentation and learning are key values 
• Knowledge and information sharing 
More challenges and changes are on the horizon! 
This is an exciting time in management. 
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 24

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Fundamental of management. Lecture 1

  • 1. Lecture 1 Managing in Turbulent Times
  • 2. Why Innovative Management Matters • Innovation is the new imperative • Organizations cannot survive long-term without innovation • Companies like Facebook are always investing in new ideas • Innovation should be a part of products, processes, people, and values Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 2
  • 3. The Definition of Management Management is the attainment of organizational goals in an effective and efficient manner through planning, organizing, leading, and controlling organizational resources  Managers get things done through the organization  Create right systems and environment  Organizations need good managers Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 3
  • 4. 1.1 What Do Managers Do? Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 4
  • 5. 1.2 The Process of Management Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 5
  • 6. Organizational Performance • An organization is a social entity that is goal directed and deliberately structured • Organizational effectiveness – providing a product or service that customers value • Organizational efficiency refers to the amount of resources used to achieve an organizational goal Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 6
  • 7. Management Skills • Three categories of skills: conceptual, human, technical • The degree of the skills may vary but all managers must possess the skills • The application of management skills change as managers move up the hierarchy Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 7
  • 8. 1.3 Relationship of Skills to Management Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 8
  • 9. When Skills Fail • Missteps and unethical behavior have been in the news • During turbulent times, managers must apply their skills • Common management failures: – Not listening to customers – Misinterpreting signals from marketplace – Not building teams – Inability to execute strategies – Failure to comprehend and adapt to change – Poor communication and interpersonal skills Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 9
  • 10. 1.4 Top Causes of Manager Failure Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 10
  • 11. Management Types: Vertical • Top managers are responsible for the entire organization • Middle managers are responsible for business units • First-line managers are responsible for production of goods and services Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 11
  • 12. Management Types: Horizontal • Functional Managers are responsible for departments that perform specific tasks • General Managers are responsible for several departments Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 12
  • 13. 1.5 Management Levels Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 13
  • 14. Making The Leap: Becoming A New Manager • Organizations often promote star performers to management • Becoming a manager is a transformation – Move from being a doer to a coordinator • Many new managers expect more freedom to make changes • Successful managers build teams and networks • Many make the transformation “trial by fire” Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 14
  • 15. 1.6 From Individual Performer to Manager Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 15
  • 16. Do You Really Want to Be A Manager?  The increased workload  The challenge of supervising former peers  The headache of responsibility for other people  Being caught in the middle Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 16
  • 17. Manager Activities Adventures in multitasking – Activity characterized by variety, fragmentation, and brevity – Less than nine minutes on most activities – Managers shift gears quickly Life on speed dial – Work at unrelenting pace – Interrupted by disturbances – Always working (catching up) Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 17
  • 18. Ten Manager Roles Informational  Monitor  Disseminator  Spokesperson Interpersonal  Figurehead  Leader  Liaison Decisional  Entrepreneur  Disturbance Handler  Resource Allocator  Negotiator Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 18
  • 19. Manager Roles • Manager roles are important to understand but they are not discrete activities • Management can’t be practiced as independent parts • Managers need time to plan and think Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 19
  • 20. 1.8 Hierarchical Levels and Importance of Roles Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 20
  • 21. Managing in Small Business and Nonprofit Organizations Small businesses are growing – Inadequate management skills is a threat – The roles for small business managers differ – Entrepreneurs must promote the business Nonprofits need management talent – Apply the four functions of management to make social impact – More focus on costs – Need to measure intangibles like “improving public health” Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 21
  • 22. Innovative Management for the New Workplace • Rapid environmental shifts: – Technology – Globalization – Shifting social values • In the new workplace, work is free-flowing and flexible Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 22
  • 23. 1.9 Transition to a New Workplace Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 23
  • 24. New Management Competencies • Collaboration across functions, levels, customers, and companies • Experimentation and learning are key values • Knowledge and information sharing More challenges and changes are on the horizon! This is an exciting time in management. Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 24