1. THE EAGLES REBORN Courtney Privitera, Zachary Ross, AgnieszkaRuthowska, and AnandSingh

2. Overview Advertising Strategy and Objectives SWOT Analysis Target Market Competition Marketing Mix

3. Advertising Strategies and Objectives To promote an NEIU Football Team that is profitable and longlasting for both on campus and off campus individuals Generating pride and school spirit amongst a diverse body of students and giving back to the school and community Use of a mixed media strategy to reach any and everyone possible

8. Target Market On-Campus (12,000+) Primary target market Students Faculty Staff Off-Campus Secondary target market Alumni Athletes Neighborhood Recruiters

10. Competition Competitive Advantage in Chicago Communication Marketing Incentives Pep Squad/Rally Season Tickets

11. Marketing Mix Description of strategic position of our product in the market Limited budget 4 Ps Product Price Place Promotion

12. Product NEIU Eagles Charter from Division III NAC Former Illini-Badger Conference Differences between Divisions Smoother integration with same teams

13. Jersey

14. Price Competitive but revenue focused Sideline seating $15 Alumni/Students $20 Non-students Endzone seating $8 Alumni/Students $12 Non-students Higher for Championship games Discounted Season tickets ½ off Meets NCAA requirements

15. Place Reconstruction of Baseball Field Foster and Central Park Avoids property and/or rental costs Ticket Sales Online printable order forms and tickets Available at Stadium Future Plans Only if sustainability allows

16. Promotion Independent Off-campus Articles, newspapers, press releases, ads, flyers, posters, raffles, promotions, givaways NEIU Campus (12,000+ students) Blackboard, NEIUport, Research tools WZKD 88.3 NEIU Radio, TVs (SCI, CLS, Union) Pep Rally Stimulate pride and spirit Free admission into next home game

17. THEY ARE WAITING…