2. Mobile Market
91% of adults in the UK own a mobile phone
25% of internet time is now spent on mobile
Smartphone adoption in the UK is 54%
The UK mobile advertising market grew 157% in 2011
2011 saw a 500% increase of VC money invested in
mobile
36 Billion Apps are predicted to be downloaded in 2012
Source:
3. Opportunity
How can mobile lead generation help you as an advertiser?
Follow where potential customers are spending time
Mobile enables very high levels of targeting
Lack of advertisers and competitors in key areas
Users are able to dial through to your call centre, with
their device immediately
4. Tap In Mobile
We have long careers in online lead generation dating back
to 2002. We focus on the following mobile areas:
Mobile search
Display (In App)
Verified and screened calls to your call centre
We only work on a performance basis.
We don’t get paid until you do!
5. Mobile Search Advertising
Highly relevant keywords
Optimisation of longer tail
keywords
Experience in niche verticals
6. Display Advertising (In App)
Standard banners served in GIF
Rich media, expandable units, games and video
In App usage is overtaking
Mobile App downloads per
month browsing on smart phones
600
500
400
300
Downloads
200 (Millions)
100
0
7. Screened calls to your call centre
IVR/Quality Call Filtering
Call ROI by Keyword
Fraud Prevention
Call Analytics through our login and system
You only pay on calls that pass screening and are over
a certain time period
8. Our technology
Targets users by age, vertical, gender and location
Mobile enabled landing pages with automatic optimisation
Optimises campaigns for time of day and week
Tracks conversion quality and key campaign metrics
Multi country campaigns coming soon
