real_world_winning_tactics_for_content-ted_ulle.ppt

Content Creation Winning Tactics for the Real World Presented by: Ted Ulle (tedster) Administrator – WebmasterWorld Senior Search Analyst – Converseon Senior Editor – Search Engine Marketing Journal

Business Process & Workflow Must Support SEO

Training for SEO ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],War Story #1 Management MUST Buy In (Major Enterprise - Silicon Valley)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Goal is #1 – ALWAYS! Document Each Decision

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],War Story #2 Beware of Chasing Trophy Keywords (niche market – “homeopathy software” )

I nformation ,[object Object],[object Object],[object Object],[object Object],[object Object],A rchitecture BEFORE menu decisions – the right buckets for your content – article article K n o w l e d g e access

Final Web Edit ,[object Object],[object Object],[object Object],[object Object],[object Object],Resource: Elements of Typographic Style by Robert Bringhurst

SIMPLE and SEAMLESS ,[object Object],Make Simplicity your Discipline - for Maintenance - for Search Engines

Where Do “Seams” Come From?

Showing Off ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Works Against Your Business Purpose Typical Culprits

Code Geeks Should Not Write Content - EVER ! ,[object Object],[object Object],[object Object],[object Object],War Stories #3 & #4

Despite All Your Planning… Things WILL Go Wrong ,[object Object],[object Object],[object Object],[object Object]

Thou Shalt Not Kludge !!! ,[object Object],[object Object],[object Object],[object Object],WHEN IT’S TIME FOR A FIX… HOW???

real_world_winning_tactics_for_content-ted_ulle.ppt

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