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Local Search So What? William Leake CEO, Apogee Search [email_address]
most searches have local intent (eventually)
Online search influenced $471 billion worth of offline sales last year … versus only $136 billion in e-commerce sales (eMarketer, 2008)
90% of purchases are made within 50 miles of a person's home. (Kelsey) Product research and comparison shopping happen online. But 67% of those purchases happen offline . (Accenture)
Three result formats: 1. Google 10-Pack 2. Authoritative Onebox 3. Integrated Map
10-Pack: Google moved from three to ten results in Feb. 08.
Integrated Map shows as a blended result. Can expand your search results to get more info without leaving page
Google believes this searcher for “Austin Texas House Painting” is looking for local referrals and shows the map.
Google believes the searcher for “Austin Texas House PaintER” is not looking for local referrals and does not show the map. Why?
Local/Map Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local/Map SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Add your information to "yellow pages"-type websites that aggregate local data: ,[object Object],[object Object]
The importance of reviews is growing. Not just for SEO, but for every local business. Reviews: Get Them
Google prefers different sources for different industries. Do your research and get reviews where Google shows they matter .
[object Object],[object Object],[object Object],[object Object],Don't forget video!
What's on the LOCAL horizon?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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  • 1. Local Search So What? William Leake CEO, Apogee Search [email_address]
  • 2. most searches have local intent (eventually)
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  • 8. Google believes this searcher for “Austin Texas House Painting” is looking for local referrals and shows the map.
  • 9. Google believes the searcher for “Austin Texas House PaintER” is not looking for local referrals and does not show the map. Why?
  • 10.
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