being_an_effective_seo_within_yo-jessica_bowman.ppt
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being_an_effective_seo_within_yo-jessica_bowman.ppt
- 1. Making In-house SEO Run Like a Well-oiled Machine Presented by: Jessica Bowman In-house SEO Advocate & Strategist Founder, SEOinhouse.com http://www.jessicabowmanSEO.com Selling to the C-Suite: They aren’t the challenge
- 3. How do I sell to the C-Suite? By keeping SEO top of mind for everyone in the company
- 5. The problem is: Everyone Under the C-Suite
- 6. How it works Search Marketing This is a no brainer. Let’s do SEO! Work with Bob
- 7. How it works Search Marketing We’re doing SEO – YAY! SUCCESS! (
- 8. Concerns are Escalated Search Marketing ( SUCCESS! We’re doing SEO – YAY!
- 9. People Get Agitated We’re doing SEO – YAY! Search Marketing We can’t do that. SUCCESS! ( !@@#$#@! What just happened?!
- 11. Don’t assume: Once you get executive buy-in, your battle is done You’ve only just begun Most opposition stems from: Lower and middle management
- 12. Your plan of Action: Constantly and consistently reiterate the search marketing message to all employees You need to keep SEO top of mind.
- 14. Always Remember: PR Never Ends