Persoanbrand

1. PERSONAL BRAND EXPLORATION
Zachary Creinin
Project & Portfolio I: Week 1
January 8 2023

2. What makes me me? I am a caregiver and will
always be there for others. I am curious I will
ask many questions to clarify and make sure the
job is done right the first time. Adventure is the
name of the game in my house, I live for the
unknown.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• TV Reporter
• News Anchor
• Radio Show Talk Host
BRAND ARCHETYPE - I am a
caregiver, so I will make sure the
safety of others is important in a dire
situation. A winter storm I would not
let others go out to broadcast in the
storm.
News Analysts, Reporters and Journalists.
Picture Relevant
to Your Industry
Goes Here
Broadcast Headset

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Justin Feldkamp
Outreach Plan:
• I will have a demo real created.
• I will email him and connect with him on LinkedIn.
• I will email him and then follow up a week later if I have
not heard back.
[Program Director at BCSN]
Matt Melzak
Outreach Plan:
• I will have a demo real created.
• I will email him my demo real asking if he is looking for
a color commentator
• I will follow up within a week from the send date.
PROFILE
PICTURE
Voice of the Toledo Walleye
Steve Mears Outreach Plan:
• I will have a demo real created.
• I will email him asking for feedback on my demo real.
• I will follow up within a week from the send date.
PROFILE
PICTURE TV voice of the Pittsburgh
Penguins

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Specific goal you want to achieve in short term.
‣I will get a job within months of graduating in
the field of Sportscasting.
Mid Term: (2030)
• Specific goal you want to achieve in mid term.
‣I will be in my second job of sports casting
which will be in a bigger market than my first
one.
Long Term: (2040)
• Specific goal you want to achieve in long term.
‣I will be a professional sports team in the big
leagues for broadcasting.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Knowledge of the English
Language
SOFT
HARD
Novice / Adept / Expert
Broadcast Writing Novice / Adept / Expert
Time Management Novice / Adept / Expert
Persuasion Skills Novice / Adept / Expert
Audio editing
SOFT
HARD
Novice / Adept / Expert
Video Editing Novice / Adept / Expert
Writing Novice / Adept / Expert
Knowing How to work a camera Novice / Adept / Expert

7. I help everyone do well by showing
gratitude.
PROMISE

8. CREDENTIALS
Work Experience:
• Bowling Green Radio Sports
Organization Social Media Director
• Bowling Green High School Hockey
Broadcaster
Education:
• New Media Tools, Full Sail University
• Sportscasting, B.S., Full Sail University (2024)
Awards:
• Most Inspirational for high school track
team.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Ryan Dick
Industry Experience:
• TV Producer and anchor for WTVG
TV
Education:
• BGSU 2019-2023
Leadership Experience:
Skills and Proficiencies:
• Photoshop
• ENPS
• Inception
Zachary Creinin
Overall Online Presence:
• 145 LinkedIn Connections Customized LinkedIn profile
name and URL
• Grade: Superior 89 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• BGRSO broadcaster for 3 years
• BGHS Hockey broadcaster for 3 years
Education:
• BGSU 2017-2020
• Full Sai., University 2022-2024
Leadership Experience:
• Most inspirational high school Track
• Social Media director BGRSO
Skills and Proficiencies:
• Broadcast News Writing
• Radio Play by Play
• TV Play By Play
Overall Online Presence:
• 30+ connections on LinkedIn
• Grade: Poor, 50 out of 100

10. COMPETITION
Chase Bachman
Industry Experience:
• TV News Anchor for WTOL 11
Education:
• BGSU 2017-2021
Leadership Experience:
• Was in DECA in High school
Skills and Proficiencies:
• Writing
• Broadcast Writing
• Public Speaking
Zachary Creinin
Overall Online Presence:
• 500+ LinkedIn Connections Customized LinkedIn
profile name and URL
• Grade: Superior 96 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• BGRSO broadcaster for 3 years
• BGHS Hockey broadcaster for 3 years
Education:
• BGSU 2017-2020
• Full Sai., University 2022-2024
Leadership Experience:
• Most inspirational high school Track
• Social Media director BGRSO
Skills and Proficiencies:
• Broadcast News Writing
• Radio Play by Play
• TV Play By Play
Overall Online Presence:
• 30+ connections on LinkedIn
• Grade: Poor, 50 out of 100

11. BRAND POSITION
For companies who Sports Reporters, I provide [A
CARING AND HEALTHY WORK ENVIRONMENT
] because [IF THERE IS NOT GOOD WORKING
CONDITIONS WHY WORK?
ZACHARY (CHIP) CREININ

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Dan Patrick feedback session
‣ Unknown and Full Sail Email will provide the next dates
• Steve Mears broadcaster in the booth
‣ Sent an application for it waiting to hear back
• Job Fair
‣ BGSU Field house Date unknown for this semester
Digital Marketing
• Primary Content: I currently have a Youtube page for the
BGHS Hockey team that I broadcast on.
• Primary Tools: I will Primarily use LinkedIn
• Website: I will have to update it weekly even after I get a job
to stay in the loop to help achieve any goals.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Kevin Piel and Chase Bachman both personal friends of
mine. Will help me get a job out of college
Formal Education
• Bachelors In science degree from Full Sail University
EXP 2024
Technical Skills
• Broadcast Writing Full Sail University, November 2022
• Photoshop and other Adobe Programs December 2022
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Writing skill sneed improvement work, on in 2023
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. Zachary (Chip)
Creinin
You know Problem? Well, what I do is solve the problem. In fact, if you hire
me I will make sure there is a safe working environment for everyone there.
Picture of You
Goes Here

15. REFERENCES
References
27-3023.00 - news analysts, reporters, and journalists. O*NET
OnLine. (2022, December). Retrieved January 8, 2023,
from https://www.onetonline.org/link/summary/27-
3023.00
Dick, R. (2023, January 6). Ryan Dick - News producer - WTVG-
TV | linkedin. Ryan Dick Linkedin Profile. Retrieved
January 9, 2023, from https://www.linkedin.com/in/ryan-
dick-tv
Justin Feldkamp. BCSN. (2022, May 13). Retrieved January 8,
2023, from https://www.bcsnnation.com/about/meet-the-
team/justin-feldkamp/
Sennheiser HMD 301 pro broadcast headset without cable.
(n.d.). Retrieved January 9, 2023, from https://www.bax-
shop.co.uk/broadcast-headsets/sennheiser-hmd-301-pro-
broadcast-headset-without-cable