1. a speed date with
design
thinking
Zaana Howard | QUT
2. zaana howard
associate lecturer | information systems school
science and engineering faculty | queensland university of technology
phd candidate | swinburne university
tweeting?
#VALA2012 #BCE @zaana
3. your mission:
redesign the
grocery shopping
experience
based on the experience
of a group member.
Â
6. reframe the problem.
capture ïŹndings
needs: what are they trying to do?
insights: what have you learned
about the person?
4 mins
7. reframe the problem.
deïŹne problem statement
(user)________ needs to
____________________
_______________(need)____________ because
_______(insight)______________________________.
3 mins
8. example.
(user)
a global sportswear company
(need)
needs to redesign their employee
performance review system
(insight)
because it is inconsistent, time
consuming and does little to
improve work practices
11. iterate based on feedback.
reïŹect & generate
a new solution
sketch your big idea,
note details if necessary!
4 mins
12. build and test.
build your solution.
make something the person
can interact with.
5 mins
13. build and test.
share your solution
& get feedback.
what worked | what needs to be improved
questions | ideas
4 mins
14. done!
Adapted from âAn introduction to design thinking: redesigning the gift giving
experienceâ by Hassno Platner Institute of Design at Stanford.
22. one of many deïŹnitions
(& none are quite rightâŠ)
design thinking uses the
designers sensibility & methods
to match peoples needs with
what is technologically feasible &
what a viable business strategy
can convert into customer value
& market opportunity
tim brown
23. design thinking uses a
human centred, creative,
iterative, practical approach
to problem solving.
tim brown
24. design thinking taps
into capacities we all
have but are often
overlooked by more
conventional problem
solving practices
tim brown
30. we increasingly expect
sophisticated experiences
that are emotionally
satisfying and meaningfulâŠ
design thinking is an
approach for imagining
these experiences
Brown, 2008
36. if libraries are not willing to become
obsolete than that is exactly whatâll
happen to them. "
"
throw out the library completely, "
start with value and how to co-create
it, and then youâre designing the new
libraryâŠ"
get people engaged in your service
and it will grow naturally."
"
Arne van Oosterom,
Design Thinkers"
 "