This is the lecture I gave in week 2.

1. Managing in
a Digital World

2. deep changes in the
economy

3. CFO
of the year

4. CFO
magazine

5. 1998 - Scott Sullivan
WorldCom

6. 1999 - Andrew Fastow
Enron

7. 2000 - Mark Swartz
Tyco

8. sponsor
Arthur Andersen

9. ethical issue?

10. shifts
in the economy

11. from industrial economy

12. to knowledge economy

13. making the
same stuff
better and
cheaper is
not enough

14. access to
capital market
is not as
important

16. knowledge economy

17. things actions

18. possession experience

19. single meaning
multiple meanings

20. OR AND

21. foreground background

22. noun verb

23. 2+2=4

24. 2x2=4

25. when rule changes

26. everything changes

27. even if they look familiar

28. What are you selling?
Starbucks
vs.
Dunkin’
Donuts

29. All bags are not
created equal!

30. Mon
Blanc
vs.
Bic
There is Mont
Blanc

31. and the rest...

33. the economy of
scarcity

34. physical asset

35. physical products

36. the economy of
generativity

37. digital assets

38. digital products

39. near zero, if not 0,
marginal cost

40. fungible

42. new
organizing forms

43. vertically integrated firms

44. m-form

45. centralized control

46. TO

47. distributed

48. networked

49. peer-to-peer
coordinated

50. new forms of
organizing

60. open source
movement

61. democratization of
decision making

62. gateway

63. privileged access
to information

64. platform

65. open access

67. participation
in production

68. weak central control

69. distributed
coordination

70. collective intelligence

71. it is NOT about
TECHNOLOGY

72. how we
organize

73. yet

74. technology IS
essential

75. new role for
leadership

76. enablement of
coordination

77. importance of
platform

78. competition of
ideas

79. revolution

81. why don’t we see it?

82. traditional frame and
beliefs

83. obscures the real
potentials

84. existing structures and
infrastructure

85. path dependent
behaviors

86. lack of imaginations

87. it’s about seeing
what’s possible

89. be a maverick

90. questions?