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innovation in the age of
                          design


Thursday, February 18, 2010
what is the most
                  famous innovation over
                    the last few years?


Thursday, February 18, 2010
Thursday, February 18, 2010
since         2007...

                21,170,000 iPhones
                2,000,000,000 apps

Thursday, February 18, 2010
99.4% apps
                                    for iPhones




Thursday, February 18, 2010
game changer



Thursday, February 18, 2010
zero


Thursday, February 18, 2010
30%


Thursday, February 18, 2010
375% annual growth
                from 2008 to 2009




Thursday, February 18, 2010
There are many better
                               phones. But none of
                                    them copied its
                                          success.


                                        Why?




Thursday, February 18, 2010
140,000
Thursday, February 18, 2010
Thursday, February 18, 2010
what is the secrete of
                          its success?


Thursday, February 18, 2010
it is NOT a phone



Thursday, February 18, 2010
multiple meanings



Thursday, February 18, 2010
from things to actions



Thursday, February 18, 2010
what did Apple design?



Thursday, February 18, 2010
perfect incompleteness



Thursday, February 18, 2010
social heterogeneity



Thursday, February 18, 2010
deep changes in the

                              economy


Thursday, February 18, 2010
CFO
                              of the year




Thursday, February 18, 2010
CFO
                              magazine




Thursday, February 18, 2010
1998 - Scott Sullivan
                              WorldCom


Thursday, February 18, 2010
1999 - Andrew Fastow
                                   Enron


Thursday, February 18, 2010
2000 - Mark Swartz
                                   Tyco


Thursday, February 18, 2010
sponsor
                              Arthur Andersen


Thursday, February 18, 2010
ethical issue?



Thursday, February 18, 2010
shifts
                              in the economy




Thursday, February 18, 2010
from industrial economy




Thursday, February 18, 2010
to knowledge economy




Thursday, February 18, 2010
making the
  same stuff
  better and
  cheaper is
  not enough



Thursday, February 18, 2010
access to
                              capital market
                              is not as
                              important



Thursday, February 18, 2010
Thursday, February 18, 2010
what kind of ideas?



Thursday, February 18, 2010
Yu-Gi-Oh Economy

                  Trading          GameBoy      Movie
                   card              pack




               TV series            Toys     On-line game


Thursday, February 18, 2010
more than just cards



Thursday, February 18, 2010
connections
                  create unique experiences




Thursday, February 18, 2010
knowledge economy

Thursday, February 18, 2010
things   actions
Thursday, February 18, 2010
possession             experience
Thursday, February 18, 2010
single meaning




   multiple meanings



Thursday, February 18, 2010
OR   AND


Thursday, February 18, 2010
foreground   background

Thursday, February 18, 2010
noun        verb


Thursday, February 18, 2010
2+2=4



Thursday, February 18, 2010
2x2=4



Thursday, February 18, 2010
when rule changes



Thursday, February 18, 2010
everything changes



Thursday, February 18, 2010
even if they look familiar



Thursday, February 18, 2010
What are you selling?

                                Starbucks	
  
                                    vs.	
  
                              Dunkin’	
  Donuts


Thursday, February 18, 2010
All bags are not
                              created equal!


Thursday, February 18, 2010
Mon	
  Blanc
                                  vs.
                                 Bic
                              There is Mont
                                 Blanc
Thursday, February 18, 2010
and the rest...

Thursday, February 18, 2010
reduction of
                              variance


Thursday, February 18, 2010
creation of
                              variance
Thursday, February 18, 2010
tyranny of
                                OR



Thursday, February 18, 2010
Blue Ocean



Thursday, February 18, 2010
Thursday, February 18, 2010
Red Mango

Thursday, February 18, 2010
Thursday, February 18, 2010
design as
                              noun vs. verb


Thursday, February 18, 2010
Thursday, February 18, 2010

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Class 2 Innovation In The Age Of Design