The document discusses how a local newspaper in Oklahoma City used social media platforms like Instagram, Twitter, and Google Hangouts to engage its audience and hold a photo contest. It announced a contest asking people to envision what OKC may look like in 20 years and share photos with the hashtag #okc20yearslater. Over 100 entries were received. To announce the winners, the newspaper held a Google Hangout video call that could later be shared on social media and mobile devices. The goal was to interactively engage the audience through social platforms.
2. Interactive / engagement
• When planning our annual progress
edition, Outlook, we knew we wanted an
interactive component
• Instagram and Oklahoma City
• Meetups in the community
• Perfect way to engage audience
3. Contest: Great way to engage
• We made it a photo contest: Envision
OKC 20 years from now, in 2033
• Natural theme for sponsor: Camera store
• Great prizes from sponsor: Sony camera,
$250 gift certificates to camera store
4. Announcing the contest
• Announced via
instagram, twitter, and
on website,
NewsOK.com
• Used #okc20yearslater
• Because it took some
explanation, we
created a video and
some instagram
images.
6. Active response
• We asked audience to “do” something:
Take thought-provoking photos that
signified OKC in 20 years
• Received 114 entries
• Response not huge but active (social
media) and passionate.
• Satisfied with response. Will build on this
next year
7. Why the hashtag?
• Using the #okc20years later
• Helped find entries
• Entrants promoted the contest themselves
• Advertised the contest and created energy
on instagram and twitter
14. Google Hangout
• How would we announce the winners?
• In the newspaper
• Online
• Social Media
• Google Hangout: A combination of online
and social media
15. Video + shareability
• Google Hangout is a FREE video phone
call for up to 10 friends.
• Send invitations to the hangout with a link
to the call
• Must have a webcam
• Can save the video for sharing later
• http://newsok.com/outlook
16. Mobile
• Google Hangout can be used on mobile
devices: smartphones, iPads, other
tablets.
• http://newsok.com/outlook
• You can use a QR code to view on your
mobile device