presentation

1. HaoWang 27748065
SONY 3DTELEVISION

2. Introduction of 3D television
■ Figure 1 : http://www.clickbd.com/bangladesh/895011-sony-22-65-lcd-led-3d-tv-lowest-pric
in-bd-01611646464.html
3D television including
• stereoscopic display
• multi-view display
• 2D-plus-depth
• other form of 3D display

3. Advertising and branding features
■ Huge investment
■ Various way to promote ( traditional media, social media,
official websites, etc.)
■ Use cinema and movies
■ Attractive slogan ( make believe)

4. SpecificAdvertisement
■ Sony make · believe:
https://youtu.be/kRf9z8jJCQE
Figure 2: http://www.dianliwenmi.com/postimg_2346379_15.html

5. Technology affordance
■ Specific features Interviews
https://youtu.be/V7TvLBJ6Sso?t=20s
Figure 3:
http://www.groupon.my/deals/nation
-deal/Mynd-Marketing/716384569

6. 3D function
■ 3D games
■ colored 3D glasses
■ 3D channels and enjoy
■ 3D home videos
Figure 5 :http://www.digitaltrends.com/buying-
guides/active-vs-passive-3d-tv-technology-whats-the-
difference/
Figure 4: http://www.circuitstoday.com/working-of-3-d-tv

7. User experience
■ 3D special effect experience
https://youtu.be/4xQb9Kl-O3E?t=1m12s
Figure 6
http://www.myexception.cn/mobile/722005.html

8. General user experience
Figure 7: http://www.amazon.co.uk/Sony-PlayStation-3D
• Good but not great

9. conclusion
■ Advantages
immersive images
fast cuts camera angles
engaging 3D games
 Disadvantages
Headache
Disorientation
few 3D content
heavy 3D glass

10. Themes and arguments
■ 3DTV brings a new entertainment experience and raised our
life quality，but the same time it cause some negative effect .
■ 3DTV provide lots of new function but 3D content is limited.
■ There still is doubt whether 3D television will succeed or fail.

11. Engaging with academic research
■ Choi, H. (2011). Current status of stereoscopic 3D LCDTV technologies. 3D Res, 2(2).
■ 3dtvguide.org, (2016). Playstation 3DTV - Powerful 3D GamingTechnology From Sony..... [online] Available at:
http://www.3dtvguide.org/playstation-3d-tv.html [Accessed 12 Jan. 2016].
■ Kushner, D. (2011). Sony vs. the hackers. IEEE Spectr., 48(5), pp.16-16.
■ Liang Zhang,Vazquez, C. and Knorr, S. (2011). 3D-TV Content Creation: Automatic 2D-to-3D Video
Conversion. IEEETrans. on Broadcast., 57(2), pp.372-383.
■ MacManus, C. (2009). Sony Rebrands Itself, Drops 'like.no.other' And Adopts 'make.believe' - Sony Insider.
[online] Sony Insider. Available at: http://www.sonyinsider.com/2009/09/02/sony-rebrands-itself-drops-like-
no-other-and-adopts-make-believe/ [Accessed 7 Jan. 2016].
■ Read, J. and Bohr, I. (2014). User experience while viewing stereoscopic 3D television. Ergonomics, 57(8),
pp.1140-1153.
■ Sony.com, (2016). PS4 & PlayStation Vita Video Game Consoles | PlayStation | Sony US. [online] Available at:
http://www.sony.com/electronics/playstation [Accessed 8 Jan. 2016].
■ Sony.com, (2016). Sony Corporation of America: Sony EnhancesTotal Consumer Entertainment Experience
With Innovative, Stylish Products at CES 2010. [online] Available at:
http://www.sony.com/en_us/SCA/company-news/press-releases/sony-electronics/2010/sony-enhances-
total-consumer-entertainment-experie.html [Accessed 12 Jan. 2016].
■
■