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User Centered
     Mobile Web Design
    04-17-2012 | BEA



                  Yvette Shen
               Assistant Professor
                 James Madison University
                            School of Media Arts and Design
BACKGROUND

 Landscape of web browsers changed.
              User expectations also changed.




      OLD              NOW           NEXT
THE PROCESS

                         define

         users                   plan




                                 design
              evaluate

                         build
DEFINE
         Understand and identify core problems




           Persona                Scenario
DEFINE
         Persona

         Create a short list of specific attributes
         for the most common audience types.

         Rank the importance of each persona
         in terms of project needs and goals.
DEFINE
         Scenario


         Use flowchart diagram to identify
         specific patterns in how users interact
         with information design.

         Research current industry and
         mobile market trends.
PLAN
       Identify possible solutions




          Context                    Message
PLAN
       Context
PLAN
       Message


       What are you trying to say about
       your mobile site visually?
DESIGN
                   With mobile considerations

                   iconography      Graphics      Screen        small




sub-pixel based                                                                landscape
                       Typography                              Orientation
      sans-serif                                                               portrait



                                                                    new gestures: tapping/pull-down
                        simpler
                                     Structure   Interaction        finger friendly
“content first, navigation second”                                   different form interaction
                                                                    content first
DESIGN
         Tips


         Content Check
         Make it modular
         Always be optimizing
         Take advantage of technological features
BUILD
        Develop functional codes

        Responsive Web Design
        Use flexible and fluid
        layouts that adapt to
        almost any screen.
RESPONSIVE WEB DESIGN
                  Core concepts

      A flexible grid-based layout that
      uses relative sizing
      Media queries and Meta viewport
      Flexible images and media, through
      dynamic resizing or CSS
EVALULATE
      Review and refine


      Prototype EARLY and OFTEN
      through the process.

       paper                      digital
       sketch     wireframes
                                  comp
EVALULATE
      Validate mobile site


      W3C MobileOKChecker
      http://validator.w3.org/mobile/

      mobiReady
      http://ready.mobi/launch.jsp?locale=en_EN

      Mobile Emulators
CONCLUSION

     An iterative user-centered design process
     can help create the best mobile experiences
     for the users.


     Resources
     Ethan Marcotte, Responsive Web Design, A Book Apart
     Luke Wroblewski, Mobile First, A Book Apart

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User Centered Mobile Web Design

  • 1. User Centered Mobile Web Design 04-17-2012 | BEA Yvette Shen Assistant Professor James Madison University School of Media Arts and Design
  • 2. BACKGROUND Landscape of web browsers changed. User expectations also changed. OLD NOW NEXT
  • 3. THE PROCESS define users plan design evaluate build
  • 4. DEFINE Understand and identify core problems Persona Scenario
  • 5. DEFINE Persona Create a short list of specific attributes for the most common audience types. Rank the importance of each persona in terms of project needs and goals.
  • 6. DEFINE Scenario Use flowchart diagram to identify specific patterns in how users interact with information design. Research current industry and mobile market trends.
  • 7. PLAN Identify possible solutions Context Message
  • 8. PLAN Context
  • 9. PLAN Message What are you trying to say about your mobile site visually?
  • 10. DESIGN With mobile considerations iconography Graphics Screen small sub-pixel based landscape Typography Orientation sans-serif portrait new gestures: tapping/pull-down simpler Structure Interaction finger friendly “content first, navigation second” different form interaction content first
  • 11. DESIGN Tips Content Check Make it modular Always be optimizing Take advantage of technological features
  • 12. BUILD Develop functional codes Responsive Web Design Use flexible and fluid layouts that adapt to almost any screen.
  • 13. RESPONSIVE WEB DESIGN Core concepts A flexible grid-based layout that uses relative sizing Media queries and Meta viewport Flexible images and media, through dynamic resizing or CSS
  • 14. EVALULATE Review and refine Prototype EARLY and OFTEN through the process. paper digital sketch wireframes comp
  • 15. EVALULATE Validate mobile site W3C MobileOKChecker http://validator.w3.org/mobile/ mobiReady http://ready.mobi/launch.jsp?locale=en_EN Mobile Emulators
  • 16. CONCLUSION An iterative user-centered design process can help create the best mobile experiences for the users. Resources Ethan Marcotte, Responsive Web Design, A Book Apart Luke Wroblewski, Mobile First, A Book Apart

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