4. 422 december 2011
Start with thinking
Set out the goal
• Informative: to know what
• Instructive: explaining a procedure
• Persuasive: to convince
• Motivational: to support on action
• Affective: changing behavior, influence feelings
Define at max 3 messages
• People can remember around 3 messages
• Any more information will get lost!
5. 522 december 2011
Scan out the arena
Work out available time
• Each slide takes on average 2 minutes to present.
Defining time will define amount of slides
• Take into account time for Q&A and latecomers!
Understand the audience
• How many people?
• What’s their knowledge level
• Which angle/information will interest them?
7. 722 december 2011
Set out your storyline
Make key messages presentation storyline
Divide presentation into logical segments
• i.e. chronological, themes, problem/solution
Let slide title summarizes slide message
Support title message with slide content
8. 822 december 2011
Keep slides focused
After 2 minutes minds start drifting, so
• Have sufficient change of slides
• Consider extra slide if slide takes more than 2.5 minutes
Maintain attention to message
• No distracting animations unless they support story
• Stay low on colours
• Only highlight essential text
9. 922 december 2011
Less text = moreLess text = more
Use pictures: they speak louder than words
• Picture supports verbal message…
• or paint virtual picture by using example
Stay low on text
• 6 rows per slide, 7 words per row
• More? Then re-edit sentence!
Prefer 32 over 24 for bullets
Choose lower case over CAPITALS
10. 1022 december 2011
More consistency for less distractionStay consistent
Keeping same style per bullet
Changing bullet style only if functional to
message
Using same font and size on each slide
Positioning content in comparable position
per slide
11. 1122 december 2011
Numbers can be confusingNumbers can be confusing
Prefer quick readable numbers
EUR 100,5 mln over EUR 100.456.345,75
Present in simple graphic where possible
Use less than 15 numbers on any slide
13. 1322 december 2011
Practice before you preachPractice before you preach
Practice real live if you like
• At least go through a couple of times in your mind
• Recheck timings
Take time to view and test location
• Be early to test and feel the room
• Check sound and view at the back
• Familiarize yourself with the technology
• Find way to monitor timing while presenting
14. 1422 december 2011
Set out the basics beforehand
Set out the basics
beforehand
Check sound again
Introduce yourself
Explain the key messages/purpose
Set out timeline
Give the rules: questions during or after?
15. 1522 december 2011
Talking and walkingTalking and walking
Add value to slides with extra information.
People can read.
Talk slow so people can follow
Make ‘full stop’ regularly to regain attention
Walk around (if possible)
Stop and look into audience at key points
16. 1622 december 2011
Good Q&A is not simple
Repeat a question for rest of audience
Is answer relevant to the whole room? If
not then answer ‘offline’
Answer question promptly
17. 1722 december 2011
Summarize and checkSummarize and check
Recap your main messages
Check for last questions
State where people can find you afterwards
(if relevant)