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2. WHAT IS ADVERTISEMENT?
•A PIECE OF INFORMATION IN A NEWSPAPER, ON
TELEVISION, A PICTURE ON A WALL, ETC. THAT TRIES TO
PERSUADE PEOPLE TO BUY SOMETHING, TO INTEREST
THEM IN A NEW JOB, ETC.

3. DIFFERENT TYPES OF ADVERTISEMENT
• 1.ONLINE ADVERTISING

4. • 2.NEWSPAPER ADS

5. • 3.CELEBRITY BRANDING

6. •4.ADS THROUGH MAGAZINE

7. • 5.TELEVISION ADS

9. EXAMPLES OF EFFECTIVE ADVERTISING
• ZOOZOOS CONCEPT WAS LAUNCHED BY IPL2 IN 2009.
• REACHED A CUMULATIVE OF 89 MILLION PEOPLE IN FIRST 10 DAYS OFIPL.
• VIDEO HAD 3 MILLION LIKES IN 3 WEEKS.

10. COSTS
• ANIMATIONS ARE 10-15 TIMES COSTLIER THAN REAL PEOPLE.
• ZOOZOOS HAD LOW COST COSTUMES .
• SPEEDY SCHEDULES.
• 30 ADVERTISEMENTS COST 2-3 CRORES.
• THEY ARE APPROX 20-30 SECS LONG.
• THERE WAS NO CONCEPT OF ZOOZOOS EARLIER.

11. VINI COSMETICS
• DEVELOPED THEIR FAMOUS BRANDFOGG DEODRANT
• LAUNCHED BY END OF 2011 WITH FAMOUS TAGLINE “BINA GASWALA SPRAY”.
• THE FAMOUS ADS WERE LAUNCHED B/W 2014-15
“AUR KYA CHAL RHA HAI
FOGG CHAL RHA HAI”

12. PEPSICO INDIA
• THEIR ADVERTISING IDEA INCLUDE COOL HIPS, PROMO TO ATTRACT MORETARGET AUDIENCE.
• TARGET AUDIENCE ARE TEENAGERS, YOUNG ADULTS AND THEIR ADVERTISING REFLECTS EVERY POSSIBLE
WAY.

13. FEATURES OF BEST ADS
1.SHOULD BE CONCISE AND CLEAR

14. SHOULDN’T BE TOO LONG
• TATA SKY AD:-THE LENGTH OF THE AD WAS 2 MINUTES

15. SHOULDN’T CONTAIN FALSE CLAIMS
• DABUR INDIA LIMITED:- DABUR CHYAWANPRASH MADE FALSE CLAIM THAT THEIR CHYAWANPRASH
GIVES 3X MORE IMMUNITY TO KIDS.

16. SHOULDN’T HURT SENTIMENTS OF PEOPLE
• VIMAL PAN MASALA:-AJAY DEVGAN WAS SENT NOTICE TO STOP ADVERTISING THESE PRODUCTS.

17. LEARNING
• LOW COST AD CAN MAKE GOOD IMPACT.
• CONCEPT IS IMPORTANT.
• EXPENSIVE BRAND AMBASSADORS COULD BE AVOIDED.
• MOST IMPORTANT ‘KEEP IT SIMPLE’.