Cross channel by r
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I talked about using advanced time series methods to analyze cross channel advertising problems, like attribution analysis, cross channel budge allocation. I added an empirical study to analyze TV advertising and Search Advertising.
![Before Crossing Channels ORGANIC Natural Search Google Email Revenue ,[object Object],Cost](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Cross channel by r
- 1. Cross Channel by Zhou Yu Business Analyst Efficient Frontier
- 3. Why Crossing Channels Interactive Effect Attribution Analysis Optimize budget across Channels Revenue SEM Spend Cost TV Spend
- 4. How to Cross Channels: SVAR Model (Package vars) Auto Regression Vector Auto Regression Interactive Relation SVAR: Contemporary Impact
- 5. An Empirical Study TV Spending SEM Spending, Clicks Total Revenue
- 7. Attribution Analysis: A little Math Goal Model Results
- 8. Optimal Budget Allocation Goal Model SEM Spend Results TV Spend
- 9. Cross Channels by Zhou Yu Business Analyst Efficient Frontier Thank You!
Hinweis der Redaktion
- How long it takes to convertWhich Ads they clickedWhich Ads they have been shown.Which Keywords people searched.