Finding of market survey for early grade reading material for children in Sindhi and Urdu from Sindh, Pakistan

1. Supplementary Teaching &
Learning Material
Situational Analysis Report:
A Gap Analysis of between locally available STLM
and SRP objectives to promote reading and
umeracy skills among children age 3 to 12 years
Presented by
Muhammad Yusuf and Saeed Nasim

2. Content
1.Sindh Reading Components
2.Objective of the survey
3.Methodology
4.Limitation of the study
5.Findings
6.Finding of Summary
7.Recommendation

3. Sindh Reading Components
 Component 1
Improved teacher competencies for effective early grade reading and
mathematics instruction
 Component 2
Improved early grade reading and mathematics assessment practice
 Component 3
Improved student access to supplementary reading and
mathematics material
 Component 4
Enhanced participation of parents and caregivers in support of early
grade literacy and early grade numeracy for out of school children

4. Sindh Reading Program
 Expected Results of Sindh Reading Program 2014-2019
 Demonstrated literacy and numeracy skills and learning outcomes at a functional
level in over 750,000 students in Grades K-5 in selected government schools of the
Sindh province’s targeted 7 districts (all Talukas) and 5 selected towns of Karachi.
 More than 100,000 out of school children (ages 3 to 16 years) will be enrolled in non-
formal and literacy programs in all Talukas of the target 7 districts and selected 5
towns of Karachi. This intervention will lead to the transitioning of at least 50,000
school-aged children to government schools.

5. Sindh Reading Program
 Expected Results of Sindh Reading Program 2014-2019 (Continued)
 Parents or caregivers of these 100,000 out of school children engaged in literacy programs in
the target areas.
 Up to 25,000 government teachers demonstrating improved competencies in effective reading
and mathematics instructions in all Talukas of the 7 districts of Sindh and 5 towns of Karachi.
 500 government district officers/supervisors, teachers, principals/head teachers, Sindh
Teacher Education Development Authority staff, faculty of PITE and BOC trained in developing,
implementing, and monitoring on an annual basis the EGRA/EGMA and continuous professional
development teacher and administrator manuals and guides.

6. Sindh Reading Program
Components 3 details:
OBJECTIVES
To develop common understanding of Sindh Reading Program
To assess and audit the existing supplementary teaching and
learning material for early grade reading and mathematics
To develop understanding of toolkit for identifying, evaluating
and selecting supplementary teaching and learning materials.
To develop rapport with publishing houses and other
publishing non-government organization.
To identify, evaluate and select STLM by mapping material in
developed format.
To develop data on available STLM
To evaluate and select the material that promotes the
improvement of primary students’ learning

7. Objective of the Survey
What are the supplementary material
available with the publishers for early grade
reading and mathematics?
What are the gaps in the available material for
early grade reading and mathematics with
reference of reading and math development stages?
The study attempts to address the following questions;

8. Methodology
1. Review of literature to finding learning staircase in
early reading and mathematics
2. Selection of team from public and private sector
institute. Sindhi Adabi Board, Sindhi Language
Authority, Sindh Text Book Board, Provincial Teacher
Training Institute, Bureau of Curriculum.

9. 3. Three phase workshop
Phase 1: Building foundation, 5-10 May 2014 Workshop
Development of common understanding on STLM, Review
and finalize tool development for identification, evaluation
and selection of STLM.
Phase 2: Field Research, 12-17 May 2014 Field work:
Visiting publisher to identify, evaluate and select STLM in
the line of part 1.
Phase 3: Consolidation Session, 19-23 May 2014 Workshop
Sharing experience of field visit, Evaluation of selected
material, Gap analysis and further action plan for STLM
development.
Methodology, Continue…

10. Methodology, Continue…
Tool: A tool in excel sheet was develop to record the
identified material
Title in Book Language
Language
Title translated from
Subject
F=Fiction; NF=Non-Fiction
Genre
Poetry
Fiction: Adventure, Classic, Fable, Folk tale, Fairy tale, Science Fiction
Non Fiction: Informative, Essay, Historical, Biography, Dictionary, Encyclopedia
Target Age Group
Very Young=0-2; Preschool=3-5; Lower Primary=6-8; Upper Primary=9-12
Target Education Level
Preschool, Kindergarten, Grades 1-3, Grades 4-6, Grades 7-9, Grades 10-12
Number of Pages

11. Relationship of Pictures to Words
All=All Pictures
Pictures + A Few Words
Pictures + A Few Sentences
A Few Pictures + A Few Sentences
A Few Pictures + Many Sentences
Very Few Pictures + Mostly Text
No Pictures + All Text
Language Complexity
VS=Very Simple Syntax + Very Common Vocabulary; MS=Moderately Simple
Syntax + Mostly Common Vocabulary; CS=Complex Syntax+ Much Uncommon
Vocabulary
C= Color; BW= Black and White

12. Print and paper quality (3=Indestructible; 2=Repeated Use;
1=Limited Use)
Author/ Illustrator details
Gender Sensitive
ER= Equal representation of both Gender; UER=Unequal
Representation of both Gender
Gender sensitive language illustration= Yes or No
Publisher Name
ISBN
Price
Your Impression
E=Excellent; A=Average; P=Poor

13. Limitation of the study
 During the study only publishers form/in Karachi and Hyderabad were
visited.
 The teaching and learning material was evaluated as provided by
publishers.
 Time for the field work was short.

14. Findings
1843 Titles were identified to evaluate from publisher
a)62% material were appropriate for children age
9 to 12 years of Grades 4 to 6.
b) 28 % material were available relevant for pre-
school, kindergartner and Grades 1 to 3
children.
c)4% material were suitable for the early learners
at pre-school and kindergartner grades.

15. Sindh Reading Program (Publishers List)
 Sindhi Adabi Board
 Sindhi Language Authority
 Oxford University Press,
 Paramount Publishing Enterprises Total
 Phoenix Books
 Rabia Book House Lahore
 Right Educational Marketing
 Roshni Publication
 Shah Latif Kitaab Ghar
 Sindhica
 Ushba Publishing House
 A R art club Karachi
 Afaq Publishers
• Book Group
• Children’s Publications
• Dar ul Salam
• ERDC
• Feroz & Son's
• Gaba Educational Books
• HANDS USAID RCC Program
• Kachho Publications Karachi

16. Language wise text for Pre-School,
Kindergarten (3 to 5 years old)
1
22
1
10
0
5
10
15
20
25
Arabic/EnglishEnglishSindhiUrdu
Language wise text for Pre-school, Kindergarten (3 to 5
years old)
a) Only one book for this age
group in Sindhi
b) Only Few book ins Urdu
Language

17. Language wise text (6 to
8 years old)
2
42
12
11
57
2
0
10
20
30
40
50
60
Arabic/EnglishEnglishEnglish/SindhiEnglish/UrduSindhiUrduUrdu/Sindhi
Grade 1 to 3 (6 to 8 years old)
As can be seen from the figure
that there are less number of
STLM in Sindhi from grade 1 to
3 in comparison to Urdu and
English. There are only 11
books available with leading
Sindhi language publishers like
SAB, SLA, Sindhica

18. 56
1
113113
239
4
0
50
100
150
200
250
300
EnglishEnglish/SindhiEnglish/UrduSindhiUrduUrdu/Sindhi
Grade 4 to 6 (9 to 12 years old)
Grade 4 to 6 (9 to 12 years old)
= Good Number of STLM
available in Urdu and Sindhi.

19. 1
7
1
3
4
1
6
1
0000 00000
1
3
2
00
3
0
0
1
2
3
4
5
6
7
8
A Few
Pictures + A
Few
Sentences
All PicturesNo Pictures +
All Text
Pictures + A
Few
Sentences
Pictures + A
Few Words
Very Few
Pictures +
Mostly Text
Text-Picture relationship (Pre-school, Kindergarten)
English Mathematics sindhi Urdu
Text-Picture relationship (Pre-school, Kindergarten)
= At this level, research also suggests that
we need to have reading material for early
grades with sufficient pictures/illustration.
Study found that most of
supplementary reading material in
Sindhi and Urdu have mostly text and
fewer picture/illustration.
= Only 3 books found in a picture +
a few words in Urdu.

20. Text-Picture relationship (Grade 1 to 3)
3
0
18
29
00
8
3
31
19
9
2 1
5
1210
45
00
13
00 001100 001100
0
5
10
15
20
25
30
35
40
45
50
A Few
Pictures + A
Few
Sentences
A Few
Pictures +
Many
Sentences
Pictures + A
Few
Sentences
Pictures + A
Few Words
Very Few
Pictures +
Mostly Text
All Text
Text-Picture relationship (1 to 3)
English Urdu Sindhi
Mathematics English/Urdu English/Sindhi
There are enough number of
Supplementary reading material in Urdu
language in the category of picture + a
few words and picture + a few
sentences but in Sindhi language there
are only 5 books in a few pictures +
many sentences category and other
important category like picture + a few
words and picture + a few sentences
are absence for this grade/age level

21. 544
14
3
10
19
00000
5
11
71
11
20
15
30
73
73
107
010000 0
110
0200
0
20
40
60
80
100
120
A Few
Pictures + A
Few
Sentences
A Few
Pictures +
Many
Sentences
No Pictures +
All Text
Pictures + A
Few
Sentences
Pictures + A
Few Words
Very Few
Pictures +
Mostly Text
Text-Picture relationship (4 to 6)
English Mathematics Sindhi Urdu Urdu/Sindh English/Urdu
There are a large numbers (526) of STLM falls for
children of grade of 4 to 6.
There are large number of books in Urdu (73) and
Sindhi (75) languages have only text. There is no
picture or illustration in these books to facilitate
children to comprehend the text.
A few pictures + many sentences is the main
and targeted category for 4 to 6 grade group
children, but the chart shows the absence of
children literature in Sindh and Urdu
languages.
Note: At the point of data collection, we did not focus on English language material for grade 4 to 6,
because most of SRP project school are Sindhi or Urdu medium and English is taught as foreign language.
That is why the team ignore most of the foreign printed English books.

22. Lack of Genre based approach material in the existing
material
In Urdu, Material ranges from adventure, biography,
classic, fables, fairy tales, poetry and fantasy are available
for children aged 1 to 3. In Sindhi language only
informative text and poetry books are published for early
readers.
Grade 1 to 3
Language Genre Quantity
Sindhi
Informative 8
Poetry 3
Urdu
Adventure 1
Biography 1
Classic 5
Fables 7
Fairy Tales 2
Fantasy 24
Informative 6
Letters and
Sounds
1
Poetry 6
Realistic Story 4In Grades 4 to 6, Sindhi language material shows variety of genre based
material classified under biography, classic, fairy tales, adventure, folk
tales, myths, legends, poetry, science fiction and historical text in which
34% of the Sindhi language material and 27% of the Urdu language
material contains informative text . In progression with Grades 7 to 9
informative texts was published more than any other genre.

23. Summary of Findings
 Lack of availability of supplementary reading and mathematics material for
Pre-School, Kindergarten and Grade 1to 3.
 Lack of supplementary reading and mathematics material in Sindhi language
for children age 3 to 12 years.
 Absences of text –picture ratio for progressive reading text material
 Lack of Genre based approach material in the existing material.
 Lack of continuity in stages of reading at early grade reading material.
 Reading material has shown gender sensitivity in text language and
illustrations.

24. Recommendation
1. Grouping of language based supplementary learning material
according to the school grade level. Like leveled reading and
decodable text.
2. Language of Sindhi and Urdu be used for best understanding of
children's reading comprehension ability.
3. Depending on the readers’ ability level, font sizes should be a
minimum of 24 – 26 points (English/Latin Script) or 32 points
(Thai/Arabic/Sindhi/Urdu Script).
4. Books festival be encouraged

25. Sindh Reading Program (Recommendation Continued)
4. Organization of Authors’ Camp
5. Seminars for publishers: Motivating them to print Children
Literature, after sharing the findings with them
6. Development of Math manipulatives for Early Grade Students
and its accessibility to students