This document provides information on social media marketing tools and best practices. It lists contact information for Yusuf Chowdhury and his social media accounts. It then outlines 6 principles for effective social media marketing, including providing valuable content consistently, creating calls to action, having an authentic voice, focusing on interactivity and relationships, and monitoring progress. Next, it lists 5 reasons to use social media tools, such as for scheduling posts, analytics, research, and content creation. Finally, it provides examples of specific social media tools for scheduling posts, visual content creation, and researching competitors and analytics.

1. Yusuf Chowdhury
210-316-3123
www.meetup.com/SAOnlineMarketing
www.OnlineBusinessOwners.org
Social Media Tools

2. @UTSASBDC
@yusufchowdhury
#SocialMedia

3. 6 Principles for
Social Media
Marketing

4. • Provide valuable fresh contents consistently.
• Create consistent calls to action.
• Create an authentic voice.
• Make it interactive.
• Focus on nurturing relationship.
• Always monitor, measure and track your
progress.

5. 5 Reasons to use
Social Media Tools

6. 1- Scheduling posts.
2- Analytics & monitoring.
3- Research competitors.
4- Content research.
5- Content creation.

7. Social Media Tools for Scheduling Posts
Post planner (www.postplanner.com)
Hootsuite (www.hootsuite.com)
Buffer (www.bufferapp.com)
IFTTT (https://ifttt.com)
Smart Queue (https://smarterqueue.com)
CoSchedule (https://coschedule.com/)
Social Oomph (https://www.socialoomph.com/)
Grum (https://grum.co)

8. Social Media Tools For Visual Content Creation
Social media image design (www.Canva.com)
Free Stock photo links (http://bit.ly/freestockphotoslinks)
Image editing (www.PicMonkey.com)
Photoshop version (https://pixlr.com/editor/)
Mobile apps – image editing, Quote, video editing
Adobe spark (https://spark.adobe.com/)
Licenses stock photos (www.123rf.com)

9. Social Media Tools for Content/Competitors
Research/Analytics
BuzzSumo (www.buzzsumo.com)
Tagboard (www.tagboard.com)
Atomic Reach (www.atomicreach.com)
RiteTag (www.ritetag.com)
Social Mention (http://www.socialmention.com)
Score Board Social (https://www.scoreboardsocial.com)
Discover.ly (http://discover.ly/)
Snip.ly (http://snip.ly/)
Social Blade (https://socialblade.com/)
Tube buddy (https://www.tubebuddy.com)

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