What needs to be focused on when it come to digital marketing for 2017.

1. Yusuf Chowdhury
210-316-3123
www.OnlineBusinessOwners.org
www.Meetup.com/SAOnlineMarketing
How to Implement Digital Marketing in 2017 .

2. #DigitalMarketing
#AmplifyYourDreams

3. 1- Video

4. Get Your EquipmentGet Your Equipment
• Camera
• Mobile device
(with microphone jack)
• Camera Tripod
• External Hard Drive
• Audio (wired or wireless
microphone)
• Softbox Lights
• Computer (PC or Mac)
• Software (video editing,
teleprompter, screen
capture, PowerPoint)

5. Audio-Technica ATR-3350 - $23

6. Azden WLX-PRO - $150

7. External Memory Storage

8. Fancierstudio 2400 watt lighting kit - $200

10. Sony Movie Studio - $50

11. Adobe Premiere Elements 13 - $100

14. How To Create Great Videos?How To Create Great Videos?
• Use KeywordTool.io
• 2-3 minutes video.
• Add more edit.
• Sound effects &
music.
• Be conversational.
• Create engagement.
• Have an Intro.
• Add Call to action.

15. 2- Live Streaming

16. 1- Organic and authentic.
2- Highest in Engagement.
3- No need for perfection.
4- Best in sharing features.
5- So easy to use.
6- Viewers willing to assist.
7- Easy to invite other followers.
8- Easy to embed it on your website.

17. http://bit.ly/YusufiedCharger

18. http://bit.ly/YusufiedLens

19. http://bit.ly/YusufiedMount

20. https://getmevo.com

21. 1- Always provide value (tips, how to, tutorials etc.. )
2- Plan and prepare
2- use www.canva.com , www.relaythat.com
to create social media posts
3- Come up with great titles for your broadcast, use
www.TweakYourBiz.com
4- Search for topics in Twitter search, Facebook search,
Quora, Yahoo answers, Facebook groups
5- When watching other people’s live stream, look at
questions from commentators
6- Use www.BuzzSumo.com for trending topics
7- Stay consistent with your broadcast shows
8- Use effective # within your niche use
www.RiteTag.com and www.TagBoard.com

22. 9- Assist the broadcaster
10- Engage with broadcaster's viewers
11- Use a landing page in your bio
12- Ask for sharing in the middle of your live streaming
13- Tech and collaborate with other live streaming
14- Pin your link if you are going live from your LIKE page.
15- When broadcasting, start right away
16- Share your new products or services (use promo code)
17- Show your viewers behind the scenes
18- Broadcast live events
19- Use OBS (www.obsproject.com) to do tutorial videos.
20- Use BeLive.tv to do interview style live steaming.
21- Go live from your personal, like page or in a group.

23. 3-SEO

24. What is a Search Engine?

25. Every time you go to Google to look for something! Or
type something in Google’s text area is called search.
What you’re actually doing is asking Google’s search
engine to retrieve information you are looking from
their database back to you.

26. How Search Engines Works?

28. Search engine optimization (SEO)
is a technical and creative process
to influencing the visibility of a
website in a search engine's
organic search results, for the
purpose of driving targeted
customers to it.

29. What Does a Search Engine Do?

30. 1- crawls
2- Index.
3- Retrieve.
4- Rank.

31. Why SEO Is So

32. - Boost Ranking of your website.
- People searching for your product and services.
- Generates targeted leads.
- Increase targeted traffic.
- Helps you measure your results.

33. 4- Social Media ads

35. Social Media Ads!
• Define your target audience.
• Setup your daily budget.
• Test multiple ads and track results.
• Use images and texts.
• Select options within your objective.
* www.Facebook.com/blueprint

36. 5- Analytical Data

37. Measuring Tools

38. 6- Mobile 1st

39. http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

42. Why Mobile Search Is The Next Big Thing!
57% would not recommend a business with a bad mobile site.
71% of mobile users expect a mobile site to load as fast as a desktop.
40% have turned to a competitors site after a bad mobile experience.
95% of Smartphone users search for local information.
61% of users call a business after searching.
59% will visit business location after searching on mobile.
90% of these people will act within 24 hours.

43. 7- Creative content

44. Types of contents
1- On page content.
2- Press release.
3- Downloadable eBooks, Guides, Infographics,
& White Papers.
4- eNewsletters.
5- Videos and Webinars.
6- Informative Blog Posts or Magazine Articles.

45. 8- Automation