SmartHeart is an independent agency that creates integrated projects in the field of branding, design and advertising. We create a product based on rational and emotional approaches: the harmonious combination of logic (smart) and emotions (heart). +7 (495) 795 82 43 Moscow, B. Novodmitrovskaya st. 36, b. 1, of. 408 smart-heart.ru

2. Digital.
SmartHeart® Agency SmartHeart® Агентство
experience. We develop
headquartered in Moscow
design & communications дизайн иof any level of
websites коммуникации
and has its own webstudio
B. Novodmitrovskaya 36/1 Б. Новодмитровская 36/1
complexity, provide engine
WEB.SH 795 82 in
+7 (495) located 43Siberia, +7 (495) 795 82 43
optimization, promotion
Krasnoyarsk. WEB.SH
m@smart-heart.ru is a m@smart-heart.ruand
in social networks
technical team
smart-heart.ru of high-level smart-heart.ru
contextual advertising.
professionals with 7 years

3. Television
channel
Media portal for a regional TV broadcasting
company TVK. Website mostly consist of video
content. Also we create complete manual that
describes key points concerning a work with
the site content.
tvk6.ru
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

4. o
World around you. 360 SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
Promo website of a charitable The slogan for the website and
project “World around you” for the advertising campaign is “Look
“Siberian Health” company. 360°, Think 360°, Act 360°”.
worldaroundyou.org

5. Pernod Ricard NY Card
New Year card for
“Pernod Ricard Rouss”
company.
pernod-ricard-rouss.com/2012
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

6. IQ’ball
Youth IQ’ball is one of the most
significant youth projects of the
Krasnoyarsk Territory. The annual event
with the paticipation of the youth
community, the public, business and
government of the city and the region.
For this company was developed
corporate identity and website with an
virtual fitting room, where you can try on
clouthes of the nineteenth century.
iqball.ru
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

7. WEB.SH
Promo website for SmartHeart web-studio.
WEB.SmartHeart is a team of highclass
technical experts with more than 7 years
experience in the sphere of development and
web-projects promotion.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

8. Identity.
It is becoming increasingly identity and logos. Key
difficult to stand out in a principles of such systems
world oversaturated with. define brand identity, form
So we create Visual iden- a well recognizable and
tification that are replac- memorable image.
ing nowadays corporate

9. Oktopod
Development of a brand and corporate
identity for the company “Oktopod” —
a unique Russian trading network selling
emotional gifts for all ages, sexes and
creeds.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

10. RMX
Corporate identity for a series of
jewelry made of colored gold. We
developed a minimalistic identity
based on effect.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

11. Irokez
Corporate identity development for a
group of companies “Iroquois” which
includes professional race track, cafe-
restaurant, hotel for energetic people,
and car service. All of this is intended
for wealthy people, who are not afraid
of extreme. Feathers define different
activities of the group.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

12. SmartHeart® Agency
The
+7 (495) 795 82 43
smart-heart.ru
Battle for
the Good
Branding of a Charity
Marathon “Battle for
the Good”, which helps
children with cerebral
palsy. The idea of Good
and Evil opposition is
symbolically represented
through the composition
of graphic elements (red
triangles and turquoise
circles).

13. Russian police
rebranding
Giving to “militsiya” a new name -
“politsiya” have caused a fair amount of
controversy due to the absence of real
changes. Though changes coming really
soon. By the end of 2012 politsiya is going
not only to have a new look but also to
improve its inner situation.
The new brand image of the state
structure doesn’t distance from people
as the modern policeman has to be an
example in all spheres of life including his
outlook, high cultural level and behavior.
The key symbol of changes in the
Police brand is its new bright tricolor
ornament that appears on police vehicles
and uniform. The ornament is easily
transportable to any carriers remaining
recognisable. The Cyrillic word Police uses
an original font and chevron, a V-shaped
military symbol.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

14. Ads.
There are hundreds of ways convey the idea, established
to convey information to the at the first stage, and to do it
audience: films, websites, impressively. People must not
social apps, art installations, only understand you but love
sales promotion, BTL. Our what you offer and be willing
concern is to choose the to share it with others.
most effective of them to

15. Help Japan
March 2011. Japan. Earthquake.
“Help Japan!” is a social campaign expressing
great sympathy and a determination to assist
to the people of Japan.
Original poster with radial circles symbolizing
disaster in Japan was animated in interactive
installation, where pulsating red circles are
projected on a man standing in front of a
white background. The central circle is being
replaced by a red cross, a tear-drop and a heart
following one by one. A circle is a symbol of
the Japanese flag and a radius of an earthquake
at the same time.
People’s sympathetic response to Japan was
like the ripple effect of Japan’s Earthquake.
There were a lot of publications in mass media,
thousands of people taking part in interactive
installation and even more reposts about the
social campaign in The Internet.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

16. Museum
Night 17 th
Advertising campaign and an interactive
installation for the 17th museum night in
Krasnoyarsk museum center which was
called “Serious”. The annual event each time
becomes one of the most prominent cultural
events in the city, attracting thousands of
visitors.
We decided to refresh the format of the event,
making it less like a “get-together” and make
it more serious. In addition to traditional
marketing approaches, we came up with an
action in the urban environment: graffiti ties
on the pavement and ties glued on images of
people in outdoor advertising.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

17. Stop Terrorism!
Social campaign “Be careful! Stop the terror “ aimed See more SmartHeart® Agency
at increasing citizens’ alertness to suspicious objects +7 (495) 795 82 43
and stored danger.

18. Fashion Project got to a TOP-10
of the Russian Design
Party ‘10
Rating (2010)
“Fashion Weekend” is a world event
that gather for one weekend the best
designers, jewellers, fashionistas and
famous people. Goals for «Siberian
Fashion Weekend» were to promote local
fashion and design on fashion-market and
to create communication between the
cities of the region.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

19. Audi A1
Presentation of the car Audi A1 and
other models: Q7, A4, A5 Sportback. Our
agency developed visual concept of the
presentation basing it on international
guideline and strategy of promoting new
car models.
A List of works have been done for presen-
tation: organization of the event, design
of invitations cards, arrangement of media
coverage for the event, augmented reality
installations, smm app-campaign.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

20. About.
SmartHeart is an indepen- +7 (495) 795 82 43
dent agency that creates B. Novodmitrovskaya
integrated projects in the st. 36, b. 1, of. 408
field of branding, design m@smart-heart.ru
and advertising.

23. Beauty is
a combination of
Smart & Heart
So, this is our agency name: SmarHeart.
We’re an independent agency that
creates integrated projects in the field
of branding, design and adverting. We
create a product based on rational and
emotional approaches: the harmonious
combination of logic (smart) and
emotions (heart).
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

24. We create a new world
turning into reality
We are conservative innovators. We
apply new techniques and technologies,
experimenting, but eliminating all that
is not conducive to the disclosure of the
idea embodied in the project.
Priorities for Agency are Living Identity
(dynamical systems of visual identifica-
tion), Ambient & Public Art (non- stan-
dard media, advertising media, monu-
mental public art advertising) and
Region Branding (branding and position-
ing of cities and regions).
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

25. Project stages
1 2 3
Strategy Identity Communi­ ation
c
Before turning to the visual component It is becoming increasingly difficult to There are hundreds of ways to convey in-
of a brand, we study the specifics of the stand out in a world over saturated with formation to the audience: films, websites,
client’s business, market, target audi- information. Visual identification sys- social apps, art installations, sales promo-
ence, its needs and interests, analyzing tems are replacing traditional corporate tion, BTL. Our concern is to choose the
world trends, define channels and ways identity and logos. At this stage we are most effective of them to convey the idea,
of promoting, forming a communication laying the key principles that define the established at the first stage, and to do it
plan. At this stage the idea laying in the brand identity, form a well-recognizable impressively. People must not only under-
foundation for the project is forming. and memorable image. stand you but love what you offer and be
willing to share it with others.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

26. Contributors
& Team
Under each task we create a unique work-
ing group involving representatives of the
industry’s most talented. This allows us to
create ambitious projects at the intersec-
tion of different disciplines (design, adver-
tising, architecture, interactive installa-
tions, music, film, public art, etc.).
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru

27. Thank you!
Moscow Krasnoyask
+7 (495) 795 82 43 +7 (391) 209 75 00
B. Novodmitrovskaya Svobodniy pr. 75
st. 36, b. 1, of. 408 k@smart-heart.ru
m@smart-heart.ru
SmartHeartAgency
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru