brief study og the organic fashion world

1. ORGANIC
CLOTHING
Insight into the world of
organic fashion
-YUSHIKA JOLLY
FD III

2. Organic Fibers
 The fibers that has been grown or raised
without the use of toxic insecticides,
fungicides or herbicides.
 Buying organic products made with
organic fibers is a great way to live
healthier, more sustainably, and more
comfortably.
 cotton, wool, jute and silk are the most
common organic fibers.

3. Yarns made from organic
fibers

4. Organic Clothing
 The clothing made from materials raised
in compliance with organic
agricultural standards is categorized
under Organic Clothing.
 It may be composed of cotton, jute, silk,
ramie, or wool and has no genetically
modified seeds, no synthetic pesticides or
fertilizers.

5. Various organic clothing items

6. Benefits of going organic.
 No chemical pesticides are used.
 Organic cotton farming produces far less CO2
emissions.
 Organic cotton farming uses up to 60% less
water than conventional farming methods.
 Humans and animals are not exposed to
chemical pesticides or herbicides.
 When the fabric is discarded, pesticides and
herbicides are not returned to the earth in
landfill, or enter into recycling process.

7. Advantages over
conventional fibers
CONVENTIONAL
FIBERS
ORGANIC FIBERS
ENVIRONMENT • Loss of biodiversity
• Pollution of soil and air
• Pesticides killing
beneficial insects
• Increased biodiversity
• Soil and air are
hygienic
• Eco-balance
between pests and
insects
ECONOMY • Resource consuming
• High production cost
• No alternative crops
• Less resource
consumption
• Lower production
costs
• Niche product
HEALTH • Chronic diseases
(cancer, infertility,
weakness, illness) due
to chemicals present.
• No use of pesticides,
or chemicals that
saves the farmer and
surroundings from
chronic diseases.

8. Fashion brands and retailers
using organic fibers
Nike, Patagonia, Marks
& Spencer, Wal-Mart,
H&M, Otto group, C&A,
Coop Switzerland, Tesco
and many other
companies are using
organic cotton in blend
with other fibers, but not
still using 100 % organic
cotton

10. Indian market and upcoming
brands.
 Gathering their fiber from trails that include
the deserts of Rajasthan, to green lands of
Kabini, to bring fashion that is ethical and suits
everyone’s palate, Indian market has a lot to
offer.
 Few upcoming Indian brands that follow the
organic mantra are Indigreen, No nasties, UV
& W, Bhu:sattva, Do you speak Green, Anokhi,
Samtana and Ethicus.

12. Global Organic Textile
Standard
The ‘Global Organic Textile
Standard’ is the new tool for
an international common
understanding of
environmental friendly
production systems and
social accountability in the
organic textile industries

13. Celebrities sporting organic
clothes.
Paris Hilton wearing Coop Switzerland
Parineeti Chopra wearing UV & W

14. Case Study:
KAZARO INTERNATIONAL,
LUDHIANA.
 KAZARO is a Pro-active Enterprise based in
Ludhiana(India). It is launched by Sanjay
Kapoor, an expert designer in this line. Kazaro
is now one of the leading fashion wholesalers
in India engaged in manufacturing a wide
range of organic clothing.

15. Product range
 It comprises of Stylish, Comfortable and In
Vogue fashion with a wide range of
stunning designer wear Kurtis, Tunics,
Coats, Kaftans and Accessories for
women. The new ‘green’ line is made out
of organic cotton and natural dyes
without compromising on the style
quotient.

16. Collection

17. “It’s as much out of
environmental concerns as
for business interest. The
green label definitely puts a
premium on products in
export markets. Definitely
the cost of production has
increased but so are the
sales.” concedes Sanjay
Kapoor, managing director
of Kazaro International.

18. Role of a fashion designer
The design of a product is what draws a
customer towards it. For organic fashion to
become chic and desirable, design must lead
the way and should be ecologically sustainable
and ethical . Designers should therefore launch
garments which are not necessarily perceived
to be just environment friendly but aesthetically
appealing as well thus catering a larger target
group.

19. A fashion designer can turn
simple organic fabrics into
wonderful garments.

20. “To save the planet one has to
either fly to moon, become
super hero chemically, kill all
the terrorists, or just go
organic.”
-Rajat Misra
(Vice-president-Marketing and
Designing of UV&W)

21. Reference
 April Harmon, The Benefits of Organic Clothing, North Charleston, USA,
CreateSpace Independent Publishing Platform, 2011
 www.theorganicinstitute.com
 www.organicclothingindia.com
 www.ecochoices.com
 www.aboutorganiccotton.org
 www.hindustantimes.com
 www.ncert.nic.in
 www.healthychild.org
 www.wikipedia.com
 www.emssales.net
 www.ilo.org
 www.sai-intl.org
 www.ethicaltrade.org
 www.cleanclothes.org
 www.alternative.in
 www.kazarofashionforwomen.wordpress.com/about/
 www.googleimages.com