Some thoughts on

1. Social Platform Project
Proposed by: Quangnm

2. Contents
• Mobile Internet users
• Social Platform Concept
• Products range
• Revenue Model
• Why user willing to pay?
• Opportunities and Threats
• How to compete with rivals

3. Mobile Internet Users
• Current number:
- 35 Mils mobile users (unique)
- 30 Mils online users
- 3~ 5 Mils mobile internet users
• 2015 Estimation:
- Mobile user = online user = ~50 Mils
- Mobile internet user: 50% = ~25 Mils
• Current Annual growth of smart phones: 100%

4. Social Platform Concept
• Aim in: SNS + enterprise market + wireless users
• Social ID + Payment Platform
• Build up a huge Online + Mobile community
• Content – Relationship – Entertainment – Media
• Interface: Mobile + Desktop + TV
• Intergrated platform: Web + Wap + Application +
Others

5. Product Range
• Mobile - Online content Portal
• Mobile – Online social game
• Instant message + social networking
• Music (licensing, ringtone, ring back tone,…)
• Mobile marketing services provider

6. Revenue Model
• B2C:
- SMS (8xxx) payment for mobile contents
- Virtual Money Feeding (via online and mobile)
• B2B:
- Online – Mobile marketing
- Internet banking

7. Why users willing to pay?
• Fast and integrated communication platform
• Single entrance to internet
media, SNS, interactive
entertainment, blog, e-commerce
• Personalized contents
• User Relationship
• User – Content - Payment
• Cost of switching

8. Oppotunities
• Politic: Stable
• Government Policy on social network and mobile
marketing
• Huge User base (Mobile + Online)
• Huge enterprise market
• Spend more money on digital contents and digital
ads
• Vietnamese culture: gambling + communication
impliedly
• Convenient Payment: Online – Mobile

9. Threats
• More rival
- Domestic: VNG, FPT, VTC, VTC, Telcos,…
- Global: Facebook, Apple, Google,…
• The pressure of technical system
• Social issues and government policy

10. Thank you for listenning!
Quangnm
quangcb@gmail.com
Cellphone: 0904862366