Beyond the Hashtag: There's More To This Than Social Media
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Running a business and staying on top of the latest SEO strategies can be tiring. This is why a lot of businesses will focus on one strategy. During this session we discussed additional marketing channels that are accessible, manageable, and how business owners can work them into their busy schedules.
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Beyond the Hashtag: There's More To This Than Social Media
- 1. W E L C O M E
- 2. WELCOME TO #FUTUREPROOF Yosef Silver Founder, Fusion Inbound Marketing @ysilver @yosefsilver @yosef@fusioninbound.co m
- 3. YOUR BRAND IS MORE THAN A HASHTAG
- 4. YOUR BRAND IS MORE THAN A HASHTAG SO, WHERE ARE YOUR SELFIES?
- 6. EACH PLATFORM IS UNIQUE Timing Interests Connections ALOGRITHM Media Dimensions VISABILITY Age Location Stage of life AUDIENCE
- 9. If you don't plan out your behaviors, then you rely on your willpower and motivation to inspire you to act. James Clear Author, Atomic Habits
- 10. I will [BEHAVIOR] at [TIME] in [LOCATION]. DEDICATE TIME
- 14. YOUR WEBSITE
- 15. Branding + domain YOUR WEBSITE
- 16. Branding + domain YOUR WEBSITE Unique content
- 17. Branding + domain YOUR WEBSITE Unique content Mobile readiness
- 18. Branding + domain YOUR WEBSITE Unique content Mobile readiness Email funnel
- 19. LOCAL SEO BASICS
- 20. LOCAL SEO BASICS Make sure your business listing has been verified on Google or Facebook Complete your business listings using a standard boilerplate and get ready for distribution Distributes your business listing across the search ecosystem Now search engines - and new customers - can find your local business
- 25. REVIEWS consumers think that online reviews left older than three months aren’t relevant 77%
- 26. EMAIL MARKETING 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media
- 27. BE COMPLIANT CREATE DIALOUGE ALWAYS BE BUILDING YOUR EMAIL LIST
- 29. BRAND AND DESIGN EMAIL SERVICE PROVIDER GETTING STARTED WITH EMAIL
- 30. BRAND AND DESIGN EMAIL SERVICE PROVIDER GETTING STARTED WITH EMAIL
- 31. BRAND AND DESIGN ROUTINE EMAIL SERVICE PROVIDER GETTING STARTED WITH EMAIL
- 32. BRAND AND DESIGN ROUTINE STOCK IMAGES EMAIL SERVICE PROVIDER GETTING STARTED WITH EMAIL
- 33. HOMEWORK Post your selfie and tag @fountainmortgage and @yosefsilver Write this down: I will [BEHAVIOR] at [TIME] in [LOCATION] Ask me your Local SEO score yosef@fusioninbound.com Choose your focus platform and set a realistic goal
- 34. TELL ME MORE…
- 35. THANK YOU Yosef Silver Founder, Fusion Inbound Marketing @ysilver @yosefsilver @yosef@fusioninbound.co m
Hinweis der Redaktion
- Welcome Intro Yosef and Fusion If you could visit anywhere in the world, where would it be?
- Your brand is more than a channel Instagram, FB etc are all great for your brand and I applaud you all for taking the plunge taking your relationship based business online. Today, we’re going to go deeper than social because getting your brand seen online goes so much further than posting on social media. So I have one question for you…
- Where are your selfies? Before you answer that, I want everyone to get close – lean in and let’s take our own #futureproof selfie
- Can you raise your hand if you’re using one of these channels… Two.. Three or more?
- Be passionate or be disciplined? How much time can you dedicate, each day, to social media? Don’t be aspirational -- what’s realistic? Is it 10 mins in the car line? Is it 20 mins after your shower? Is it 30 mins when you get to the office before you check email
- Atomic Habits – James Clear
- How much time can you dedicate, each day, to social media? Don’t be aspirational -- what’s realistic? Is it 10 mins in the car line? Is it 20 mins after your shower? Is it 30 mins when you get to the office before you check email
- Build your presence - master one channel before adding another. You can not leave here today and become an influencer on Facebook, and Instagram, and Twitter, and Linked In, and Medium and get featured in the NY Times before the end of the week. You can, however, have 10% more followers on your chosen platform in the next 30 days.
- Social media isn’t about YOU. It’s about a dialogue. Telling a story. If you’re not sure if you’re telling a story, stop and re-read that caption before you post. Does it start with “I”… or “we”… or does it add value to your audience? Shift that narrative so it’s about THEM. Storytelling is an incredible tool and if you want to learn more about it,
- Local SEO Google My Biz Zillow Other niche directories Your local scores Review solicitation (bright local study)
- Local SEO Google My Biz Zillow Other niche directories Your local scores Review solicitation (bright local study)
- Ideas -- emails, reviews, social, social to build email? Choose one platform, scale, add another
- Welcome Intro Yosef and Fusion If you could visit anywhere in the world, where would it be?