V47 Ch17 Marketing Comm Visual Edition Ysa Nagui

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DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts VISUAL Edition

Outline: Designing and Managing Integrated Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]

Role of Marketing Communications Marketer Customer

Marketing Communication Mix Marketer Customer 8 Communication Mix

Communication Process Marketer Customer 8 Communication Mix Communication Process

Developing Effective Communications Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

Identify the Target Audience Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

Determine the Communications Objective Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

Design the Communications Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

Select the Communication Channels Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

Objective-and-Task Method Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

Integrated Marketing Communication Process (IMC) Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

Summary: Designing and Managing Integrated Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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V47 Ch17 Marketing Comm Visual Edition Ysa Nagui

1. DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts VISUAL Edition

4. Role of Marketing Communications Marketer Customer

5. Marketing Communication Mix Marketer Customer 8 Communication Mix

6. Communication Process Marketer Customer 8 Communication Mix Communication Process

7. Developing Effective Communications Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

8. Identify the Target Audience Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

9. Determine the Communications Objective Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

10. Design the Communications Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

11. Select the Communication Channels Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

12. Objective-and-Task Method Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

13. Integrated Marketing Communication Process (IMC) Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications

14.

15.

16. DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts VISUAL Edition

V47 Ch17 Marketing Comm Visual Edition Ysa Nagui

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