1. 13 Facts & Fiction
About The
Indonesian
Youth Market
Youth laboratory Indonesia Insights
www.enterthelab.com

2. We buy brands not products
#FACT

3. Facebook is our informational tool
#FICTION

4. We have been craving for more offline
currency since facebook arrived
#FACT

5. Cheap price wars are work for grabbing
youth loyalty towards mobile operator
#FICTION

6. Somehow the fast growth of
mobile usage scares us
#FACT

7. We do care about what happened to
the environment
#FACT

8. We don’t care about why
you sell the brand/product to us
#FICTION

9. When you’re thinking about FGD
its already too late. We’re already
on something else
#FACT

10. We pay attention to what
celebrities say on twitter about brand
#FICTION

11. I don’t care if it’s
an imitation as long
as it’s cheap
#FICTION

12. Brand Icon is so last year
#FACT

13. We don’t know that you’re trying
to sell us something
#FICTION

14. We come to your event, but
we don’t buy your product afterward
#FACT

15. Slides presentation by:
Muhammad Faisal
Tara Talita
Anggun Intan
Photos By:
Andhieni Kusuma Dewi
Get more insights on
The Indonesian Youth Market on
www.enterthelab.com

16. Catch all our Youth Trends Report out January 2011
Indonesian Youthniverse 3/3 series:
1/3 Indonesian Mobile Trends
2/3 Indonesian Auto Trends
3/3 Female-Millennial Moms Trends
Call us for a presentation of this
Report, or include us in your marketing
strategy elaboration
Visit our web for more info
www.enterthelab.com
Or contact:
Muhammad Faisal
faisal_sii@yahoo.com
Tara Talita
tara.talita@gmail.com
The first repository
of Indonesian youth culture & behavioral insights
Youth Laboratory Indonesia www.enterthelab.com