2. “User experience is a person's perceptions
and responses that result from the use or
anticipated use of a product, system or
service.” – ISO 9241-210
“Public relations is a strategic communication
process that builds mutually beneficial
relationships between organizations and their
publics.” – PRSA
Image: http://robinandjudy.com
3. Adding UXD to PR
• Research and understand
your users or audience
• Create compelling
content that engages
• Focus on experience
across platforms
Image by Mishal J. Al-Sabah
9. Facebook
Frictionless sharing
– Pinterest – Pinned
– Spotify – Listened
– Hulu – Watched
– Washington Post Reader – Read
What verb will your organization/brand tap into?
10. Now, the medium is not only the
message, the medium is the experience.
- Brian Solis, Altimeter Group
Image source: http://www.intomobile.com
Hinweis der Redaktion
One of the main objectives of user experience is to take the technology or the friction out of peope’s way. Brands and PR folks cannon. We can think about how we can do more of this and tap into experiences and bridges between online and offline worlds. It’s an attempt to link people together based on their interests vs. the websites they visit. We now can share… It’s that blending of our offline and online experiences. With consumers becoming more selective about brands they like in an attempt to control noise in their newsfeeds and tickers, brands have to get noticed a different way. They will need to think more about integrating what people are doing elsewhere to seamlessly be shared on onlineWith launch of timeline, and its open graph app, business, brands marketers will now have to think about how to engage uses and create opportunities to share content from all over the Web to their timelines. http://www.facebook.com/about/timeline/apps
According to Facebook developer’s blog, there are 350 million people who use Facebook from mobile devices every month, roughly half of those users access Facebook through the web and half use native apps.
